Thursday, 6 January 2011

Samsung Launches the WB210 and PL210: Easy To Use, Slim and Sleek Cameras with Best-in-Class High Zoom Technology

Samsung Electronics Co., Ltd, a global leader in digital media and digital convergence technologies, has announced today the launch of the WB210 and PL210 – two high zoom, wide angle cameras which boast intuitive features that make it easier than ever to take great pictures on the go. Both cameras have been designed to deliver clear and detailed pictures, controlled through an intuitive new Smart Access user interface, all packed into a sleek and super-portable camera.
The WB210 boasts a long 12x optical super zoom lens set in a slim-line 22.4mm body, to make capturing distant subjects in perfect detail easier than ever. The new camera also includes the option of a 21mm wide angle setting, through its super wide shot mode, to get deeper shots at close range – perfect for capturing landscape scenes or big groups of friends when on the move. The WB210 also includes 14 Mega Pixel photo quality, for crystal clear pictures, and a large 3.5” touch screen with Samsung’s new Smart Access UI system to deliver unprecedented usability. The camera also delivers HD quality movie recording, as well as Face Detection to ensure you never miss your family and friends from your pictures.

If you’re looking for simplicity and great shots, the PL210 offers a comprehensive set of features to help capture better images, more easily. It features a 10x optical zoom with 27mm wide angle lens in a body measuring just 19.7mm to ensure portability, and a large 3.0 LCD screen for an enjoyable photography experience every time. The PL210 also guarantees high image quality with its 14 Mega Pixel sensor and HD movie capabilities.
Steve Mitchell, General Manager, Samsung UK Digital Imaging, commented: “At Samsung our continuing goal is to offer our customers the industry’s best quality and value, using our innovations to create an easy and enjoyable photography experience for everyone. These new additions to our compact camera range – the WB210 and PL210 – are at the heart of this goal, by giving people easy to use devices which can take high quality pictures and movies at an affordable price. It’s thanks to our ongoing commitment and investment in optical and digital technology that we are able to pack such strong features into cameras so small and compact, and thanks to our expertise in other areas such as mobile phones that we can deliver unique innovations like the intuitive new Smart Access UI system, which delivers ultimate ease of use and ensures you can get the most out of your camera every time.”

Super Long Zooms

The WB210 and PL210 both incorporate powerful long zooms, for detailed pictures on the go. With 12x and 10x optical zooms respectively, and the WB210’s optional 21mm wide angle lens when set to super wide shot mode, the cameras give the opportunity to take great panoramic or distance shots with a device that is portable enough to take with you across any landscape.

Enjoy Smart Features

Both cameras feature Smart Filter 2.0 – the next generation in Samsung’s special effect filter technology, to give users the opportunity to change the mood of their still images and movies with new modes including: Soft Focus for smoother looking images, Half Tone Dot effect, Old Movie for a retro style shot and an Enhanced Movie Filter to capture the unique feeling of a special day within your films.
To enhance the intuitive nature of the camera, the WB210 includes the innovative Smart-Access user interface, delivering easy access and control and the emotional satisfaction to smart-phone friendly users. The UI function also allows users to drag, click and control ‘app-style’ icons, easily flip through photos, control the camera’s features including aperture and shutter speed.

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