Thursday, 6 January 2011

New Olympus SP-610UZ

Olympus today unveils the full-featured SP-610UZ, a lightweight, 22x wide-angle ultra-zoom camera with HD Video capability, delivering the celebrated strengths of this pioneering family of cameras: sophisticated long-zoom, go-anywhere photography. The SP-610UZ packs fun features and superb image quality in a user-friendly camera, providing further proof that Olympus lets you capture it all.
Whether shooting wildlife, a school performance or a soccer game, consumers want powerful zooms without the bulk. The all-black SP-610UZ comes packed with a variety of features that deliver a superior imaging experience far and wide:
•    New Magic Filters – make it possible to create special artistic effects in still images and/or movies directly in the camera;
•    HD Movie & HDMI™ Control – high-definition video (HD video) delivers a broadcast-quality movie experience when played back on an HDTV;
•    3D Photo Mode – captures two shots of a scene from two different angles to create still photos that can be viewed with the added excitement and realism of 3D.
•    Eye-Fi™ Card Compatibility – enables automatic wireless uploading of images to the website or PC of your choice;
•    In-Camera Panorama –  offers quick and easy panorama shots; and
•    AF Tracking – tracks a moving subject automatically and keeps it in focus for optimal image quality.
“The new SP-610UZ combines the zoom power that has made Olympus ultra-zooms famous with fully automatic controls ideal for amateur photographers looking to capture it all at the touch of a button and in-camera Magic Filters for artistic control in a portable body” says Jennifer Schmell, product manager, Olympus Imaging America Inc. “The 22x wide-angle optical zoom on the SP-610UZ is an upgrade to the SP-600UZ, which provided a 15x wide-angle zoom. We’re continuing to push the boundaries of what camera optics and software can do for the consumer.”

Ultra-Powerful Zoom in a Stylish Package


The SP-610UZ packs a 22x wide-angle optical zoom lens into a compact, easy-to-hold body. With an f2.8 (Wide) / f5.6 (Tele) wide-angle lens providing the equivalent of a 28-616mm focal length, users can get closer to the action with zoom performance comparable to that of a 500mm equivalent telephoto lens for Digital Single lens Reflex (DSLR) cameras. The wide-angle lens makes it easy to take a picture of the entire stadium, while the powerful zoom lets you focus on your favorite player. Whether capturing fast-action, life’s everyday snapshots or HD videos, this S-series camera provides the versatility to get the job done like never before.
Express Your Inner Artist with New Magic Filter Movie
The SP-610UZ is equipped with in-camera Magic Filters that enable users to enhance and customize images as they’re being captured. Have more fun and get more flexibility without expensive and time-consuming computer software. Magic Filter Movie is a new feature that allows you to apply Magic Filters to your high-definition movies, taking them to a new level of artistic expression.
The Magic Filters for stills and HD movies include:
•    Pop Art - enhance and saturate colors to create vivid, high-impact pictures that express the joyful, lighthearted feel of the Pop Art style of the 1960s;
•    Pin Hole - reduce the peripheral brightness of an image as though it were shot through a pin hole, connecting the viewer intimately with the subject at the center;
•    Fish-Eye - emulate the wide-angle of a fish-eye lens by taking extremely wide, hemispherical images and magnifying the center of the frame;
•    Soft Focus - encloses the foreground of an image in gentle, pastel colors with a soft, elegant focus; similar to effects achieved in a studio;
•    Drawing - turn your image into a sketch outline for children to color;
•    New! Watercolor - transform your images with a finish like that of watercolor paintings;
•    New! Sparkle - shoot photos with the luxurious feel of twinkling lights; and
•    New! Punk - create two-tone images full of rock-and-roll spirit.
    •    14 Megapixel CCD
    •    F2.8-5.6, 22X optical zoom lens, equivalent to 28 - 616 mm
    •    Sensor-shift image stabilization
    •    3-inch LCD display with 230,000 pixels
    •    Point-and-shoot operation, with scene-selecting Intelligent Auto mode
    •    Eight Magic Filters to choose from, like pop art, water color, and fisheye
    •    3D Photo mode lets you take two exposures which are combined into a single image, saved in MPO format
    •    720p movie mode
    •    HDMI output
    •    59MB onboard memory + SD/SDHC/SDXC slot
    •    Uses four AA batteries, battery life not available
    •    Comes in silver and black
    •    Ships in February for $229

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