Thursday, 6 January 2011

Samsung Innovation Makes Capturing Video Easier Than Ever with the Practical and Affordable Full HD HMX-Q10 Camcorder

Samsung Electronics Co., Ltd, a global leader in digital media and digital convergence technologies, today announced the launch of the latest model in its camcorder portfolio, the HMX-Q10. The HMX-Q10 has been designed to highlight Samsung’s full HD camcorder technology with BSI CMOS sensor and make recording movies simpler than ever for spectacular image quality, using ground-breaking technology and smart features such as its innovative Switch Grip. As an entirely new addition to the Samsung line-up for 2011, the HMX-Q10 makes Samsung’s innovations in video capture more accessible than ever, so anyone can record great video from the first time they use it.
Samsung has created the HMX-Q10 to be a compact, practical and easy-to-use full HD camcorder that combines the best in Samsung innovation with incredibly simple functions, all available at an affordable price. It combines the world’s first Switch Grip with Easy Operation via an LCD screen. The Switch Grip means that however the camcorder is held, the G-magnetic sensor inside the HMX-Q10 recognises the angle and turns the LCD display, so it’s easy to see and easy to control recording from any angle. Easy Operation means that users can control detailed processes, turn the camcorder on and off and operate the playback function simply through the LCD screen, so controlling the device is intuitive and fuss-free, and viewing footage is as uncomplicated as capturing it. The slim and durable body also means that the HMX-Q10 is compact and light enough to be taken anywhere, and the product is so flexible it can also double as a 4.9 Megapixel (MP) still photo camera.

The world’s first Switch Grip (either-handed grip)


The HMX-Q10 sets the tone for the Samsung 2011 camcorder range, and raises the bar for affordable and easy to use camcorders built on the latest cutting-edge technology. The camcorder is the product of years of Samsung expertise in digital imaging, and is based on detailed customer insight research that reveals that simplicity and affordability are a key priority for an increasing number of camcorder users.
Steve Mitchell, General Manager, Samsung UK Digital Imaging, commented: “The launch of the HMX-Q10 is particularly important for us as it is one of the best demonstrations of Samsung’s continuing innovation, providing high performing features and design in a model that makes the best camcorder experience available to all our customers. For example, we have developed the world’s first Switch Grip so that the HMX-Q10 adapts to the consumer’s lifestyle and setting – not the other way around. In addition to this, Easy Operation via the LCD and Smart Access UI takes the confusion out of recording, so that you can instantly record brilliant movies from the very first time you pick up the camcorder without the need for an instruction manual.”

Intuitive Easy Operation for ease of use

As a brand-new addition to the Samsung camcorder portfolio, the HMX-Q10 is built around the needs of the consumer who wants to capture their movies without fuss or complication. Samsung has developed the world’s first Switch Grip, which ensures that when filming the LCD screen adapts to how the camcorder body is being held – so whether you are left or right handed, shooting in difficult positions or combining recording film with other activities, you can always maintain perfect control over your video. The body of the HMX-Q10 has also been streamlined and made even more compact so it can easily be carried anywhere.
The HMX-Q10 includes a brand new Easy Operation and Smart Access UI that makes using the camcorder easier to use than ever before. This function offers the best and most convenient operating system on the market, as it eliminates the need to have many separate buttons and keys to get the best out of the camcorder. Easy Operation via the 2.7” wide LCD screen allows the user to go to a variety of functions, including a pause function so you have time to stop and work out the best angle for your recording experience, the ability to turn the camcorder on and off, and playback mode so users can immediately review their footage. The camcorder’s intuitive Smart Access UI feature enables users to operate the camcorder’s advanced functions and manage detailed processes with ease.

The best in high-quality video

The Samsung HMX-Q10 is based on quality components and functions to help consumers capture brilliant, clear videos in astonishing quality, effortlessly and regardless of the situation. The HMX-Q10 captures in 1920x1080/60i full HD, and includes a OIS Duo system to compensate for hand-shaking better than ever before to create a stable, clear video every time – even when walking or moving around. The HMX-Q10’s features also include a 5MP BSI CMOS sensor, which records with twice the sensitivity of normal CMOS sensors, dramatically reducing noise and distortion whilst also enhancing recording quality in low-light conditions, so that great quality video can be captured in any situation.
The HMX-Q10 also features an upgraded version of Samsung’s Smart Auto scene recognition technology, which analyses key elements of the composition of the footage such as brightness, motion, colour and subject and then selects the most appropriate settings to produce the best results possible. For the HMX-Q10, Samsung Record Pause technology has also been introduced to allow the user to take brief pauses in filming before re-starting, so they don’t need to merge files when finished, allowing for easier editing and making the HMX-Q10 perfect for filming at sports events or parties. In addition to great movie functions, the HMX-Q10 can also capture 4.9MP still photos to give the ability to capture brilliant snapshots without the need to carry a camera. With the intuitive LCD touch screen, powered by the new Smart Access UI, users can record and review their videos easily and enjoyably.
Users can also choose to adopt more manual control if it interests them. With the HMX-Q10’s Easy Manual Mode setting, users can also access the entire breadth of easy-to-use manual features (White Balance, Exposure Values, Backlighting, Self Timer, and C.Nite) through the intuitive interface so they can be calibrated to meet users’ video shooting needs. The new Art Film function also means that video can be captured in more creative ways, using special effects such as Time Lapse and Black & White, making video recording fun as well as easy.

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