New Olympus SP-610UZ

Olympus today unveils the full-featured SP-610UZ, a lightweight, 22x wide-angle ultra-zoom camera with HD Video capability, delivering the celebrated strengths of this pioneering family of cameras: sophisticated long-zoom, go-anywhere photography. The SP-610UZ packs fun features and superb image quality in a user-friendly camera, providing further proof that Olympus lets you capture it all.
Whether shooting wildlife, a school performance or a soccer game, consumers want powerful zooms without the bulk. The all-black SP-610UZ comes packed with a variety of features that deliver a superior imaging experience far and wide:
•    New Magic Filters – make it possible to create special artistic effects in still images and/or movies directly in the camera;
•    HD Movie & HDMI™ Control – high-definition video (HD video) delivers a broadcast-quality movie experience when played back on an HDTV;
•    3D Photo Mode – captures two shots of a scene from two different angles to create still photos that can be viewed with the added excitement and realism of 3D.
•    Eye-Fi™ Card Compatibility – enables automatic wireless uploading of images to the website or PC of your choice;
•    In-Camera Panorama –  offers quick and easy panorama shots; and
•    AF Tracking – tracks a moving subject automatically and keeps it in focus for optimal image quality.
“The new SP-610UZ combines the zoom power that has made Olympus ultra-zooms famous with fully automatic controls ideal for amateur photographers looking to capture it all at the touch of a button and in-camera Magic Filters for artistic control in a portable body” says Jennifer Schmell, product manager, Olympus Imaging America Inc. “The 22x wide-angle optical zoom on the SP-610UZ is an upgrade to the SP-600UZ, which provided a 15x wide-angle zoom. We’re continuing to push the boundaries of what camera optics and software can do for the consumer.”

Ultra-Powerful Zoom in a Stylish Package

New PEN E-PL2 12.3 MP CMOS Micro Four Thirds Interchangeable Lens Digital Camera with 14-42mm Lens

The powerfully simple PEN E-PL2 is the fourth generation of the award-winning and pioneering Olympus PEN family of compact interchangeable lens digital cameras. Known for pro quality, point-and-shoot simplicity and high-definition video, the PEN E-PL2 continues the PEN family's legacy of simple design, intuitive interface and Digital Single Lens Reflex (DSLR) image quality. The E-PL2 also expands your creative potential with Live Guide II, new in-camera creative features, new auxiliary lenses, a new Close-Up Spotlight accessory (MAL-1) and the new Olympus PENPal Bluetooth accessory. Capturing amazing still images and HD video just got a lot more fun. Further proof that Olympus lets you capture it all.
Outstanding Features include:
•    The new Movie & Still Compatible (MSC) ED m14-42mm f3.5/5.6 zoom lens (28mm-84mm equivalent) features a high-speed, silent autofocus during still shooting and high definition (HD) video capture;
•    New 3-inch 460,000 dot LCD for bright and easy image composition;
•    Live Guide II: preview HD video and still image effects on the E-PL2's high-resolution LCD screen to achieve the perfect result effortlessly;
•    Art Filter Variations and Enhancements: choose from different art filter looks to expand your creative horizons or overlay different art filters to create something new, now with full manual control;
•    ISO 6400: take great low-light photos with the camera's increased ISO sensitivity;
•    New Ergonomic Body Design: shoot stills and videos comfortably with a more ergonomic grip and updated button placement and functionality for ease of use; and Face Detection with iDetect - an amazing new function makes it easier to capture the spirit of your subject, automatically making a person's eye the focus point of the image. The E-PL2 further reduces the chance of blurred subjects in images by recognizing up to eight faces, tracking them within the image area, and automatically focusing and optimizing exposure for sharp portraits.

New Lens Optimized for Video and Image Stabilization for Every Lens

New Olympus XZ-1 10 MP Digital Camera with f1.8 Lens and 3-Inch OLED Monitor

On the heels of the PEN interchangeable lens digital camera revolution, Olympus takes their compact digital cameras to the X-treme with the introduction of an ultra-compact flagship camera and first of a new series, the XZ-1. Developed for the photographer or enthusiast who is looking for the ultimate high-quality, high-performance premium compact camera, the XZ-1 offers all of this and more without sacrificing image quality. Never fear the darkness with the XZ-1's super-bright built-in Olympus iZUIKO lens--the first built-in Zuiko lens on a compact digital camera. The X-factor that achieves this category-defying quality: A combination of three state-of-the-art features: the X-tremely large, super-sensitive CCD sensor, the X-tremely fast TruePic V image processor and the X-tremely bright, fast f1.8-2.5 iZUIKO digital lens. Further proof that Olympus lets you capture it all.
Outstanding features include:
•    X-factor Style: full manual controls in a slim, stylish pocket-sized camera;
•    X-ceptional Image Quality: a range of new features offer superior image quality, together with 10 megapixel CCD sensor with the TruePic V Image Processor to produce sharp photos;
•    X-cellent Low-Light Performance: iZUIKO f1.8-2.5 6.0-24mm lens for improved shooting in low-light scenarios, enhancing image clarity and drastically reducing grain. Also featuring Dual Image Stabilization and an AF Illuminator to maximize performance in low-light settings; and
•    X-treme Creativity: The XZ-1 offers six Art Filters, each of which uses different settings to create incredible photographic effects that would otherwise require additional lenses, filters or complex editing. Additionally, the Live Guide on-screen setting offers quick tips for shooting different subjects (kids, pets and flowers, for example) assists the photographer with some of the more complex in-camera settings (aperture, shutter speed and exposure compensation, for instance).

X-factor Style

Joby launches the Yogi & Ori for iPad

JOBY, the world-renowned designer of the best-selling GorillaPod™ line of innovative camera tripods has today launched two new products that dramatically enhance the iPad experience. For the road warrior, the GorillaMobile Ori amplifies the productivity of the iPad with ergonomic design and sleek protection on the go. The GorillaMobile Yogi is designed for the user who sees the iPad as an extension of themselves and wants to cuddle up with the iPad on the couch or in bed.
“JOBY excels at uncovering powerful consumer insights and designing products that change the way you interact with mobile devices.” says CEO Forrest Baringer-Jones. “We set out to develop a case + stand solution that would enhance the daily iPad experience, so users could get more out of their device. In the course of our research, we realized that iPad users approach the product very differently depending on how the iPad integrates into their lifestyle – resulting in two very different but equally compelling products.”

Canon announces the new LEGRIA FS400 series

Canon today announces the launch of the new LEGRIA FS400 series – Canon’s smallest ever Standard Definition (SD) camcorders, combining stylish, pocket-sized design with their renowned image quality.
Succeeding the FS300 series, the new LEGRIA FS46 and LEGRIA FS406 offer a host of advanced imaging features in an easy to operate format to aid even the most inexperienced users to capture effortlessly and share those special memories.

Powerful image quality

Capturing stunning photographs is as simple as point and shoot with the new PowerShot A800

Canon today announces the launch of the PowerShot A800, an affordable and easy to use compact digital camera that makes capturing the perfect picture as simple as point and shoot.  With Smart Auto mode the PowerShot A800 enables everyone, from first time photographers to casual snappers, to capture and enjoy Canon quality stills in seconds.  

Stylish design, smart features  

Canon unveils the new PowerShot A3300 IS and PowerShot A3200 IS

Canon today unveils the PowerShot A3300 IS and PowerShot A3200 IS, a duo of new models that combine high-quality imaging and a range of creative features in a bright, colourful body; making it easier to have more fun with your photography. Capturing high-resolution, still images and optically stabilised 720p HD video, each offers an exceptionally easy-to-use, flexible and great value option for those who want to relive their best moments in amazing detail.
Succeeding the A3000 IS and A3100 IS at the top of the PowerShot A-series, both models are slim and stylish, with a solid metal chassis that reflects the enduring, robust performance assured by all Canon products. Allowing users to inject colour into their photography before they even take their first image, the PowerShot A3300 IS is available in red, blue, pink and silver, whilst the PowerShot A3200 IS offers a choice of pink, orange, silver and aqua.

Canon-quality imaging

Canon unveils the LEGRIA HF G10 – pro-level quality for creative video enthusiasts

Canon today launches the LEGRIA HF G10, offering professional image quality in a compact, consumer-friendly camcorder. With a stand-out combination of professional features, full manual control, and creative tools to make shooting incredible video even easier, offering serious video enthusiasts a high-performance, affordable option to explore the boundaries of their creativity.
The LEGRIA HF G10 is the first model from a new LEGRIA HF G-series, and features a premium HD Camera System comprising many of the same technologies used in Canon’s professional range. Designed to offer greater flexibility for advanced users, the camcorder combines a wide-angle HD video lens with powerful image stabilisation and an 8-blade iris, and features like Cinema-Look Filters, to create professional-looking movies. Audio quality has also been significantly enhanced, with an improved internal microphone and external connectivity for other audio accessories.

Professional Image quality

Powerful, creative, affordable imaging for everyone – Canon launches the PowerShot A2200 and PowerShot A1200

Canon today launches two PowerShot models that bring a new level of fun, creative and easy photography to the digital compact camera market. The PowerShot A2200 and PowerShot A1200 combine Canon know-how with HD video capture and easy to use shooting modes including Smart Auto – making it simple for everyone to achieve great results with one simple touch of a button.
The PowerShot A2200, the slimmest A-series model to date, is powered by a rechargeable Lithium-ion battery and is available in black, red, silver and blue. It provides users with a portable and flexible camera that’s also simple to use. Available in either silver or black, the AA battery-powered PowerShot A1200 is the perfect everyday camera, offering a comfortable, wide grip and an optical viewfinder for easy framing.

Affordable Canon performance

Latest New Photography iPhone Apps For 2011

Super 8

Turn your iPhone or iPod Touch into a classic Super 8 camera, the only app dedicated to authentic Super 8 video processing. Capture all of those magic moments, process and enjoy the nostalgia of real film, all within your iPhone or iPod Touch!
Super 8 launches in camera mode where you can start recording straight away. No need to worry about deciding what effect to apply and missing out on that magical moment.
And don't worry, Super 8 saves all your recordings into its process lab so you can carry on filming and then process your videos when you want with the filters that work best!

New Kodak EasyShare Mini M200 10 MP Digital Camera with 3x Optical Zoom and 2.5-Inch LCD

Barely the size of a credit card, this petite little powerhouse features a self-portrait mirror and wide-angle lens. Framing group shots of you and your friends is a breeze. Just press to impress.
Show the world you rock. The Kodak EasyShare Mini Camera is barely the size of a credit card, but with a wide-angle lens and built-in mirror, getting yourself and the gang in the picture is a snap. And while you're checking yourself out, check out the super sleek compact styling that no doubt has the whole room's attention. Once you've got your shot, press Kodak's Share button to e-mail to friends and Kodak Pulse Display or upload to Kodak Gallery,2 Facebook, Twitter, FLICKR, YouTube, ORKUT, YANDEX, and KAIXIN001 Sites.3 Show off the EasyShare Mini Camera and let everyone see what makes you So Kodak.

Sharp, brilliant 10 MP pictures

  

New Kodak EasyShare M552 14 MP Digital Camera with 5x Optical Zoom and 2.7-Inch LCD

You're having too much fun to keep it all to yourself. That's why you need the KODAK EASYSHARE M552 Camera. Yeah, it's sleek and small, but it's also perfect for fitting in the whole crew without cutting anyone out. We even found room to add a dedicated HD video button for capturing those crazy nights out on the town. Then, press Kodak's Share button to e-mail pictures and videos to friends and KODAK PULSE Display and post to KODAK Gallery, FACEBOOK, YOUTUBE, ORKUT, FLICKR, TWITTER, YANDEX, and KAIXIN001 Sites*. Now the fun can begin. So Kodak.

    •    World's only digital cameras with 3-step sharing

    •    One-button upload to e-mail or to Kodak Pulse Display, Kodak Gallery, YouTube, Facebook, FLICKR, Twitter, ORKUT, YANDEX, and KAIXIN001 Sites

    •    Zoom in tight or stay wide and fit the whole crew in with the 5X wide optical zoom lens

    •    Dedicated video record button, 720p HD video, on-camera editing

Price: $129.95

New Kodak EasyShare M532 14 MP Digital Camera with 4x Optical Zoom and 2.7-Inch LCD

Gather around and smile. This sleek little camera has a wide-angle lens for capturing stunning pictures of all your friends and a dedicated HD video button to capture their best moves. Then press the Share button for effortless sharing that will put a smile on everyones face. Just press to impress.

Light up your social life with the sleek Kodak EasyShare Camera / M532. Capture all the juicy details when youre out on the town. Then switch seamlessly to video to bring the excitement to life in stunning HD. Now, let the sharing begin. Just press Kodak's Share button to get your favorites ready to e-mail to friends and Kodak Pulse Display or upload to Kodak Gallery,2 Facebook, Twitter, FLICKR, YouTube, ORKUT, YANDEX, and KAIXIN001 Sites.3 After all, the good times only get better when you share.

Share your world big and bright with 14 MP

    •    Make stunning prints up to 30 x 40 in.
    •    More megapixels means you can crop and enlarge and still have great picture quality
    •    However you choose to print—at home, at retail, or online—trust Kodak for picture quality thats truly exceptional and for memories that will last

Shoot video with ease

    •    Convenient, dedicated video record button captures 720p HD video
    •    Review and edit videos right on the camera
    •    Continuous VGA video featuring audio capture
    •    Enjoy video print options including 9-up prints, plus view and share single frames

Film effects

Add a classic flair to your pictures—KODACOLOR, KODACHROME, EKTACHROME, TRI-X, T-MAX, or Sepia.

Price: $119.95

New Kodak EasyShare M522 14 MP Digital Camera with 4x Optical Zoom and 2.7-Inch LCD

Share your fun simply. With its 4X wide-angle lens, this hot little camera from Kodak makes it simple to capture all the fun. Then press the Share button to upload your shots to your favorite sharing sites. Just press to impress.

Meet the Kodak EasyShare Camera / M522—the hot little camera from Kodak with a big thing for sharing. Three simple steps are all it takes to share your world—from your craziest shot of the gang to your most epic travel adventures. Just press the Share button and choose where you want to share. Once you connect to your PC, your beautiful high-resolution pictures will automatically upload to e-mail and Kodak Pulse Display or upload to Kodak Gallery,2 Facebook, Twitter, FLICKR, YouTube, ORKUT, YANDEX, and KAIXIN001 Sites.3 After all, the good times only get better when you share. Just press to impress.

Beautiful pictures, more often—automatically with Kodak's Smart Capture feature

Choose the camera that does the thinking for you. Kodak's innovative Smart Capture feature automatically identifies the scene and adjusts camera settings for a great picture in just about any environment.
    •    Intelligent scene detection—analyzes the scene to give you better pictures under various conditions
    •    Intelligent capture control—automatically sets camera settings for clear, sharp pictures even in low light and challenging situations
    •    Intelligent image processing—reduces noise and clears up dark shadows for vibrant, crisp details and true-to-life colors

Amazing HD quality pictures

    •    Take stunning HD pictures in 16:9 format
    •    View your pictures in high definition on an HDTV or other HD devices

Price: $99.95

New Kodak EasyShare M583 14 MP Digital Camera with 8x Optical Zoom and 3-Inch LCD

Become the envy of all your friends with this sleek and stylish 8X wide-angle camera. Capture your whole entourage, then share the fun simply when you press Kodak's Share button. Just press to impress.

If you're going out on the town, then let the world know it. That's why the Kodak EasyShare Camera / M583 is an absolute necessity. Don't let its ultra-sleek dimensions fool you. Capture your entire entourage or zoom in on your favorite detail. Or switch over seamlessly to video and record your dance moves in stunning HD. Then, press Kodak's Share button to e-mail to friends and Kodak Pulse Display or upload to Kodak Gallery,2 Facebook, Twitter, FLICKR, YouTube, ORKUT, YANDEX, and KAIXIN001 Sites.3 The perfect fit for living large. Just press to impress.

Shoot video with ease

    •    Convenient, dedicated video record button captures 720p HD video
    •    Review and edit videos right on the camera
    •    Continuous VGA video featuring audio capture
    •    Enjoy video print options including 9-up prints, plus view and share single frames

Beautiful pictures, more often—automatically with Kodak's Smart Capture feature

Choose the camera that does the thinking for you. Kodak's innovative Smart Capture feature automatically identifies the scene and adjusts camera settings for a great picture in just about any environment.
    •    Intelligent scene detection—analyzes the scene to give you better pictures under various conditions
    •    Intelligent capture control—automatically sets camera settings for clear, sharp pictures even in low light and challenging situations
    •    Intelligent image processing—reduces noise and clears up dark shadows for vibrant, crisp details and true-to-life colors

$179.95

New Kodak EasyShare Touch M577 14 MP Digital Camera with 5x Optical Zoom and 3-Inch LCD Touchscreen

With its brilliant high-resolution capacitive touchscreen LCD and our exclusive Share button, the Kodak EasyShare Touch Camera makes it simple to take, organize, edit, and share incredible pictures and videos with a touch. Just press to impress.
Whether you're on the prowl for new shoes or headed out to the clubs, sharing your scene is simple with the Kodak EasyShare Touch Camera. The high-resolution capacitive touchscreen LCD shows off your picture's brilliant colors and vivid details. And its wide-angle lens gets everyone in the shot. When you're ready to share, update your status by pressing Kodak's exclusive Share button. Simply tag pictures or videos and connect to a PC to e-mail to friends and the Kodak Pulse Display or upload to Kodak Gallery,2 Facebook, Twitter, FLICKR, YouTube, ORKUT, YANDEX, and KAIXIN001 Sites.3

Share

  

New Kodak EasyShare Sport C123 12 MP Waterproof Digital Camera with 2.4-Inch LCD

Don't get caught off your game. Be ready with the Kodak EasyShare Sport Camera. Take your best shot—up to 10 ft underwater. Then just press to impress.
Splash! Whether it's a dunk in the pool, a downpour on the hiking trail, or a spilled drink at the restaurant, life can catch you off your game. Be ready with the Kodak EasyShare Sport Camera. Take a dip and take your best shot—up to 10 ft underwater. Check out the great outdoors without worrying about dirt, dust, and sand. Plus, wherever you go, your friends will wish they were there. With Kodak's Share button you can tag pictures directly from your camera for e-mailing to friends or the Kodak PULSE Display or upload to Kodak Gallery,2 Facebook, Twitter, FLICKR, YouTube, ORKUT, YANDEX, and KAIXIN001 Sites.3

Just press to impress World's only cameras with 3-step sharing!1

New Kodak EasyShare M532 14 MP Digital Camera with 4x Optical Zoom and 2.7-Inch LCD

This sleek little camera has a wide-angle lens for capturing stunning pictures of all your friends and a dedicated HD video button to capture their best moves. Then press the Share button for effortless sharing that will put a smile on everyones face. Just press to impress.
Light up your social life with the sleek Kodak EasyShare Camera / M532. Capture all the juicy details when youre out on the town. Then switch seamlessly to video to bring the excitement to life in stunning HD. Now, let the sharing begin. Just press Kodak's Share button to get your favorites ready to e-mail to friends and Kodak Pulse Display or upload to Kodak Gallery,2 Facebook, Twitter, FLICKR, YouTube, ORKUT, YANDEX, and KAIXIN001 Sites.3 After all, the good times only get better when you share. Just press to impress. So Kodak.

Just press to impress

Worlds only cameras with 3-step sharing!1
Kodaks Share button makes sharing your videos and pictures as simple as 1, 2, 3.
    •    Step 1—Just press Share when in review mode
    •    Step 2—Choose your favorite sharing destination, e-mail address, or Kodak Pulse Display2
    •    Step 3—Connect your camera to your computer or insert your memory card and your videos or pictures are automatically uploaded to the destination(s)

Only Kodak Cameras

    •    Let you simultaneously share to multiple social networks, e-mail and Pulse Display1,2
    •    Automatically share when you connect to a PC1
    •    Tag to the largest number of social networks1

Share your world big and bright with 14 MP

    •    Make stunning prints up to 30 x 40 in.
    •    More megapixels means you can crop and enlarge and still have great picture quality
    •    However you choose to print—at home, at retail, or online—trust Kodak for picture quality thats truly exceptional and for memories that will last


Price: $119.95


Buy from Adorama (special with rebate) here.

Kodak Announce New Easyshare Max Camera with 30x Optical Zoom

We didn't see this one coming, Kodak have surprised us with a new EASYSHARE MAX Camera. It comes jammed full of features including 30x optical zoom, 12 megapixel backside illuminated sensor, 3 inch HGVLA LCD and EVF plus 1080p video recording.

And thanks to Kodak’s Share button and the world’s only digital cameras with 3-step sharing[1], sharing those shots is simple. Just press Share to e-mail to friends and to KODAK PULSE Display or upload to KODAK Gallery[2], FACEBOOK, TWITTER, YouTube, FLICKR, ORKUT, YANDEX, and KAIXIN001 sites[3].

Product Specifications

Standard features

12 MP BSI CMOS

30X SCHNEIDER-KREUZNACH VARIOGON Optical Zoom Lens

3.0 in. HVGA high-resolution LCD

Face Recognition

Smart Capture

 

Expected Availability

March 9, 2011

Lens

The 30X SCHNEIDER-KREUZNACH VARIOGON Optical Zoom Lens (35 mm equivalent: 28–676 mm) zooms in faster and closer than ever to deliver crisp, steady shots for extraordinary creative performance.

Fast f/2.8 28 mm wide-angle lens

Capture dramatic shots in tight quarters or in front of spectacular landscapes.

Optical image stabilization

    •    Capture sharp, steady shots when shooting at long zoom ranges
    •    Image stabilization automatically minimizes camera shake to deliver crisp pictures

Get in on the action without delay

Capture that challenging action shot with fast, click-to-capture speed and auto focus.

High ISO mode

    •    Capture the details in low-light conditions and fast-action situations with a powerful, high ISO (up to 12,800[11])
    •    Faster shutter speeds mean you can capture scenes in low light and fast action

Expected price: $329.95

FinePix HS20 – the ultimate all-in-one just got better

Record-breaking, innovative, versatile; the new Fujifilm FinePix HS20 is all this and so much more. Replacing the multiple award-winning FinePix HS10, this latest addition to the range of Fujifilm bridge cameras represents the perfect picture taking solution for photographers who want the specification and picture quality of an SLR without the heavy camera bag and huge dent in their bank balance. With a class-leading feature set that includes a brand new EXR CMOS sensor, high speed continuous shooting capability, improved user interface, versatile video functions, 30x zoom lens and a 16 megapixel resolution, the HS20 sets new standards in bridge camera functionality and performance.

Fast, brilliant, results in all lighting conditions

Sitting at the heart of the FinePix HS20 is an all-new sensor that marries EXR and CMOS technologies to deliver truly outstanding results, regardless of the lighting conditions.

The secret lies in the combination of Back Side Illuminated (BSI) CMOS and Fujifilm's unique EXR sensor technology. The design of conventional CMOS sensors is such that the light has to pass through a layer of wiring before hitting the photo diodes. But the BSI-CMOS configuration places this wiring layer behind the photo diodes improving light sensitivity and dramatically boosting results, particularly in low light. Couple this to the triple-layer EXR array, the performance of which can be split according to the lighting conditions, and you'll see why the FinePix HS20 sets new standards in sensor technology.

As with other FinePix models featuring EXR sensors, three shooting options are available. In the High Resolution mode, users can take advantage of the huge 16 megapixel resolution (the world's largest for a sensor of this type) for truly breathtaking levels of detail and sharpness. The Dynamic Range function uses dual capture technology to provide a maximum range of 1600% for stunning results on high contrast scenes. While the Signal to Noise mode increases pixel size using Pixel Fusion to produce outstanding images in low lighting conditions.

With this unique sensor combination, capturing great pictures has never been easier.

High speed, high quality

Thanks to the FinePix HS20's heady mix of sensor and processing technologies, brilliant action shots are possible no matter how fast the subject is moving. Whether you've got the HS20 trained on sport, wildlife or just the kids running around, continuous full resolution shooting at 8 frames per second will make sure they're stopped in their tracks. And if that's not fast enough for your needs, how does 11 frames per second at eight megapixel resolution sound?

There's also no need to worry about slow auto focusing making you miss your shot; the HS20's contrast AF system takes no longer than 0.16 seconds to focus. So, it's more likely to be human reactions that fail before the camera, but the HS20 even has that eventually covered as well with the Best Frame Capture Mode. Here, the camera starts recording images from the moment you half-press the shutter release to focus. When you do take a picture, the HS20 also capture seven frames before or after you've taken the shot to make sure you get one perfect image. Friends and family will think you've turned into a professional sports photographer overnight.

EXR engine drives key picture-taking benefits

EXR technology isn't purely limited to the FinePix HS20's sensor, the camera also features a newly developed triple core EXR processing engine, which speeds up processing time & boosts performance and picture quality on both still and moving images.
Photographers who like to point and shoot will benefit from the expanded scene recognition function. In addition to nine subject-based scene scenarios, the HS20 also employs object recognition to identify whether the scene includes a conventionally-lit portrait, a backlit portrait or no portrait at all. This delivers a total of 27 different scene scenarios for which the camera then optimises exposure and white balance before adding a relevant tag to make the images easier to find later.

The EXR processing engine also has the capability to spot and reduce purple colour fringing, most common on dark subjects against a light backgrounds, and improve the resolution at the corners of an image for more uniform image sharpness.
Perhaps the most obvious benefit of the EXR engine, however, is the new Rich User Interface, which employs Flash and Vector fonts and graphics to dramatically improve the appearance of the FinePix HS20's menus. Users can wave goodbye to pixellated graphics and enjoy smooth text and icons on the camera's menus, now presented on a three inch LCD screen which doubles the pixel count over its predecessor to 460,000. Plus, because the Vector fonts and graphics are scaleable, you'll get the same high quality on an HDTV when the camera is connected via its HDMI socket.

For users who struggle to find images on increasingly-large capacity memory cards, the FinePix HS20's improved image searching capabilities will come in very handy. Now, searching through thousands of images can take seconds, not minutes. Once you've found the shots, it's easy to put them in to a photobook using the Photobook Assist function where the HS20 creates the book, tags the images and then lets you 'turn' the pages to simulate the final book – all on the rear LCD or your HDTV.

Make broadcast quality movies

The FinePix HS20 isn't just a camera for shooting stills; it also offers an impressive level of video functionality using the H.264 (MOV) Full 1080p HD format and stereo sound. The mainstay of broadcasting and Blu-Ray technologies, the H.264 format produces file sizes that are smaller and easier to handle than AVI, plus they're compatible with many applications and websites, making it simple for you to share video content via sites such as YouTube.

For those wanting the highest quality movies, the FinePix HS20 captures 1920 x 1080p footage at 30 frames per second. Versatility is further increased thanks to the High Speed Movie options, which include 320 x 112 pixel capture at an incredible 320 frames per second or 640 x 480 pixel capture at an impressive 80 frames per second. With features like this, even the fastest moving subjects can be captured and watched in super-slow motion.

Video shooting in low light also just got easier, thanks to the inclusion of the EXR HD Movie mode. By employing the same Pixel Fusion technology as it does for still images, the FinePix HS20 delivers high sensitivity and low digital noise for movie capture in low lighting conditions without the need to resort to additional lighting. Now you can capture the mood of sunsets, interiors and parties in both still and movie form.

A lens for every application

With a 30x zoom range covering focal lengths from 24-720mm (35mm equivalent), the FinePix HS20 EXR really is ready for anything. Boasting high quality Fujinon optics, the mechanical zoom lens is now even easier to operate thanks to a reduction in the size of the integral flashgun. Zooming through the range can be done quickly and precisely to ensure perfect framing for every shot.

The HS20 has ways and means to combat all kinds of camera movement, and with its three image stabilisation methods, you can be reassured that regardless of what focal length you choose, your images will be blur free. Firstly, the EXR CMOS sensor moves during exposure to eradicate shake. Secondly, the camera will employ Pixel Fusion to increase sensitivity and boost shutter speeds and finally in EXR Auto, the HS20 features an Advanced Anti-blur technology where four images are taken in quick succession then combined to deliver a single shake-free image.

And the improvements don't stop there…

Further enhancements have been made over the HS10 to enhance the user experience and make the FinePix HS20 the perfect all in one camera. These include an improved Motion Panorama mode for simple, high quality 360° image capture, compatibility with the RR-80 remote release, film simulation modes and the provision to accept high capacity SDXC cards.

Flash users will be pleased to hear that the HS20 also offers TTL flash metering and will be supported by two new compatible flashguns; the fixed head EF-20 and bounce head EF-42, which also offers auto zoom and an AF assist illuminator.

Fujifilm FinePix HS20 key features

    •    All-new 16 megapixel EXR CMOS sensor
    •    30x optical zoom covering 24-720mm (35mm equivalent)
    •    3.0 inch tilting rear LCD with 460,000 pixels and new Rich User Interface using Vector fonts and graphics
    •    Full resolution high speed shooting at 8fps, high speed video capture at up to 320 fps (320 x 112 pixels)
    •    Advanced Anti-blur technologies
    •    1600% wide dynamic range
    •    Longer battery life (up to 350 frames with 4 x AA batteries)
    •    Electronic Horizon level function
    •    RAW shooting (RAW or JPEG or simultaneous RAW+JPEG)
    •    Full HD movie capture using H.264 (MOV) format
    •    New 27 mode EXR Auto mode
    •    Colour fringe reduction and improved corner sharpness
    •    Film simulation modes
    •    Quick start mode
    •    360° Motion Panorama mode
    •    TTL flash control with optional external flashes
    •    Lens hood included
    •    Photobook Assist function