JOBY, the world-renowned designer of the best-selling GorillaPod™ line of innovative camera tripods has today launched two new products that dramatically enhance the iPad experience. For the road warrior, the GorillaMobile Ori amplifies the productivity of the iPad with ergonomic design and sleek protection on the go. The GorillaMobile Yogi is designed for the user who sees the iPad as an extension of themselves and wants to cuddle up with the iPad on the couch or in bed.
“JOBY excels at uncovering powerful consumer insights and designing products that change the way you interact with mobile devices.” says CEO Forrest Baringer-Jones. “We set out to develop a case + stand solution that would enhance the daily iPad experience, so users could get more out of their device. In the course of our research, we realized that iPad users approach the product very differently depending on how the iPad integrates into their lifestyle – resulting in two very different but equally compelling products.”
“JOBY excels at uncovering powerful consumer insights and designing products that change the way you interact with mobile devices.” says CEO Forrest Baringer-Jones. “We set out to develop a case + stand solution that would enhance the daily iPad experience, so users could get more out of their device. In the course of our research, we realized that iPad users approach the product very differently depending on how the iPad integrates into their lifestyle – resulting in two very different but equally compelling products.”
