FinePix HS20 – the ultimate all-in-one just got better

Record-breaking, innovative, versatile; the new Fujifilm FinePix HS20 is all this and so much more. Replacing the multiple award-winning FinePix HS10, this latest addition to the range of Fujifilm bridge cameras represents the perfect picture taking solution for photographers who want the specification and picture quality of an SLR without the heavy camera bag and huge dent in their bank balance. With a class-leading feature set that includes a brand new EXR CMOS sensor, high speed continuous shooting capability, improved user interface, versatile video functions, 30x zoom lens and a 16 megapixel resolution, the HS20 sets new standards in bridge camera functionality and performance.

Fast, brilliant, results in all lighting conditions

Sitting at the heart of the FinePix HS20 is an all-new sensor that marries EXR and CMOS technologies to deliver truly outstanding results, regardless of the lighting conditions.

The secret lies in the combination of Back Side Illuminated (BSI) CMOS and Fujifilm's unique EXR sensor technology. The design of conventional CMOS sensors is such that the light has to pass through a layer of wiring before hitting the photo diodes. But the BSI-CMOS configuration places this wiring layer behind the photo diodes improving light sensitivity and dramatically boosting results, particularly in low light. Couple this to the triple-layer EXR array, the performance of which can be split according to the lighting conditions, and you'll see why the FinePix HS20 sets new standards in sensor technology.

As with other FinePix models featuring EXR sensors, three shooting options are available. In the High Resolution mode, users can take advantage of the huge 16 megapixel resolution (the world's largest for a sensor of this type) for truly breathtaking levels of detail and sharpness. The Dynamic Range function uses dual capture technology to provide a maximum range of 1600% for stunning results on high contrast scenes. While the Signal to Noise mode increases pixel size using Pixel Fusion to produce outstanding images in low lighting conditions.

With this unique sensor combination, capturing great pictures has never been easier.

High speed, high quality

Thanks to the FinePix HS20's heady mix of sensor and processing technologies, brilliant action shots are possible no matter how fast the subject is moving. Whether you've got the HS20 trained on sport, wildlife or just the kids running around, continuous full resolution shooting at 8 frames per second will make sure they're stopped in their tracks. And if that's not fast enough for your needs, how does 11 frames per second at eight megapixel resolution sound?

There's also no need to worry about slow auto focusing making you miss your shot; the HS20's contrast AF system takes no longer than 0.16 seconds to focus. So, it's more likely to be human reactions that fail before the camera, but the HS20 even has that eventually covered as well with the Best Frame Capture Mode. Here, the camera starts recording images from the moment you half-press the shutter release to focus. When you do take a picture, the HS20 also capture seven frames before or after you've taken the shot to make sure you get one perfect image. Friends and family will think you've turned into a professional sports photographer overnight.

EXR engine drives key picture-taking benefits

EXR technology isn't purely limited to the FinePix HS20's sensor, the camera also features a newly developed triple core EXR processing engine, which speeds up processing time & boosts performance and picture quality on both still and moving images.
Photographers who like to point and shoot will benefit from the expanded scene recognition function. In addition to nine subject-based scene scenarios, the HS20 also employs object recognition to identify whether the scene includes a conventionally-lit portrait, a backlit portrait or no portrait at all. This delivers a total of 27 different scene scenarios for which the camera then optimises exposure and white balance before adding a relevant tag to make the images easier to find later.

The EXR processing engine also has the capability to spot and reduce purple colour fringing, most common on dark subjects against a light backgrounds, and improve the resolution at the corners of an image for more uniform image sharpness.
Perhaps the most obvious benefit of the EXR engine, however, is the new Rich User Interface, which employs Flash and Vector fonts and graphics to dramatically improve the appearance of the FinePix HS20's menus. Users can wave goodbye to pixellated graphics and enjoy smooth text and icons on the camera's menus, now presented on a three inch LCD screen which doubles the pixel count over its predecessor to 460,000. Plus, because the Vector fonts and graphics are scaleable, you'll get the same high quality on an HDTV when the camera is connected via its HDMI socket.

For users who struggle to find images on increasingly-large capacity memory cards, the FinePix HS20's improved image searching capabilities will come in very handy. Now, searching through thousands of images can take seconds, not minutes. Once you've found the shots, it's easy to put them in to a photobook using the Photobook Assist function where the HS20 creates the book, tags the images and then lets you 'turn' the pages to simulate the final book – all on the rear LCD or your HDTV.

Make broadcast quality movies

The FinePix HS20 isn't just a camera for shooting stills; it also offers an impressive level of video functionality using the H.264 (MOV) Full 1080p HD format and stereo sound. The mainstay of broadcasting and Blu-Ray technologies, the H.264 format produces file sizes that are smaller and easier to handle than AVI, plus they're compatible with many applications and websites, making it simple for you to share video content via sites such as YouTube.

For those wanting the highest quality movies, the FinePix HS20 captures 1920 x 1080p footage at 30 frames per second. Versatility is further increased thanks to the High Speed Movie options, which include 320 x 112 pixel capture at an incredible 320 frames per second or 640 x 480 pixel capture at an impressive 80 frames per second. With features like this, even the fastest moving subjects can be captured and watched in super-slow motion.

Video shooting in low light also just got easier, thanks to the inclusion of the EXR HD Movie mode. By employing the same Pixel Fusion technology as it does for still images, the FinePix HS20 delivers high sensitivity and low digital noise for movie capture in low lighting conditions without the need to resort to additional lighting. Now you can capture the mood of sunsets, interiors and parties in both still and movie form.

A lens for every application

With a 30x zoom range covering focal lengths from 24-720mm (35mm equivalent), the FinePix HS20 EXR really is ready for anything. Boasting high quality Fujinon optics, the mechanical zoom lens is now even easier to operate thanks to a reduction in the size of the integral flashgun. Zooming through the range can be done quickly and precisely to ensure perfect framing for every shot.

The HS20 has ways and means to combat all kinds of camera movement, and with its three image stabilisation methods, you can be reassured that regardless of what focal length you choose, your images will be blur free. Firstly, the EXR CMOS sensor moves during exposure to eradicate shake. Secondly, the camera will employ Pixel Fusion to increase sensitivity and boost shutter speeds and finally in EXR Auto, the HS20 features an Advanced Anti-blur technology where four images are taken in quick succession then combined to deliver a single shake-free image.

And the improvements don't stop there…

Further enhancements have been made over the HS10 to enhance the user experience and make the FinePix HS20 the perfect all in one camera. These include an improved Motion Panorama mode for simple, high quality 360° image capture, compatibility with the RR-80 remote release, film simulation modes and the provision to accept high capacity SDXC cards.

Flash users will be pleased to hear that the HS20 also offers TTL flash metering and will be supported by two new compatible flashguns; the fixed head EF-20 and bounce head EF-42, which also offers auto zoom and an AF assist illuminator.

Fujifilm FinePix HS20 key features

    •    All-new 16 megapixel EXR CMOS sensor
    •    30x optical zoom covering 24-720mm (35mm equivalent)
    •    3.0 inch tilting rear LCD with 460,000 pixels and new Rich User Interface using Vector fonts and graphics
    •    Full resolution high speed shooting at 8fps, high speed video capture at up to 320 fps (320 x 112 pixels)
    •    Advanced Anti-blur technologies
    •    1600% wide dynamic range
    •    Longer battery life (up to 350 frames with 4 x AA batteries)
    •    Electronic Horizon level function
    •    RAW shooting (RAW or JPEG or simultaneous RAW+JPEG)
    •    Full HD movie capture using H.264 (MOV) format
    •    New 27 mode EXR Auto mode
    •    Colour fringe reduction and improved corner sharpness
    •    Film simulation modes
    •    Quick start mode
    •    360° Motion Panorama mode
    •    TTL flash control with optional external flashes
    •    Lens hood included
    •    Photobook Assist function

FinePix F550 EXR – the perfect compact, anywhere in the world

Packed with features and loaded with some of the latest technological innovations, the new Fujifilm FinePix F550 EXR is set to take the premium compact camera market by storm.

Following in the footsteps of the award-winning FinePix F200 EXR and F300 EXR models, this latest recruit to the range is the ideal camera for discerning point-and-shoot photographers or SLR users who want to travel light but don't want to compromise image quality and picture-taking versatility. Superb results are assured with exciting new features including an innovative 16 megapixel EXR CMOS sensor, advanced GPS functions, high speed shooting capabilities, a 15x wide-angle zoom lens, Full HD video functionality and an improved user interface. With a stylish design and pocketable dimensions, the FinePix F550 EXR is set to become the must-have compact in 2011.

Perfect pictures in every situation

Thanks to a brand new hybrid sensor, the FinePix F550 EXR delivers extra fast, high quality results in a wide range of lighting conditions. The 16 megapixel sensor developed by Fujifilm is a clever combination of Back Side Illuminated CMOS (BSI-CMOS) and EXR technologies, which delivers superior results to a conventional sensor; particularly in low light conditions, and also offers high-speed shooting facilities and Full HD movie capture.

Light falling on ordinary sensors has to pass through a layer of wiring before it hits the light-sensitive photo diodes. This layer of wiring reduces light transmission. On the EXR BSI-CMOS sensor, however, the wiring layer is positioned behind the photo diodes so light sensitivity is vastly improved. Add to this the triple-layer EXR technology pioneered by Fujifilm in the F200 EXR and the result is a sensor that is capable of outstanding results, time after time.

Users can still select from the usual three different EXR shooting modes, or simply leave the FinePix F550 EXR to choose the best option itself by selecting Auto EXR. Those preferring to take control can pick from:

• High Resolution mode where the sensor utilises the full 16 megapixel resolution for high quality results that can be printed out at A3-size without the need for any re-sizing using software.

• Dynamic Range mode where the camera employs dual capture technology to provide a range up to 1600% to provide a much improved Dynamic range. Two images are captured and then merged together to produce superb results on high contrast scenes.

• Signal to Noise mode utilises Pixel Fusion, doubling pixels up to increase sensitivity. Coupled with the BSI technology, this mode delivers superb images in low lighting conditions.

A Fujifilm first – built-in GPS

Fujifilm recognised the benefits of GPS tagging way back in 1997 when they became the first company to introduce an optional GPS recording device for a digital camera on the DS-300. Today, the FinePix F550 EXR becomes the first Fujifilm model to have the facility built in and offers a wide range of user benefits to make the most of the technology.

Regardless of where you are in the world, the FinePix F550 EXR will recognise your location and display it either as longitude and latitude or by place name thanks to the camera's embedded list of locations. A tag is also placed on the image which, when using place names, can easily be searched for, enabling you to quickly find shots of a specific location or point of interest.

Once images are found using the search function, it's simple for users to create a photobook using the Photobook Assist function. Just choose the images you want in the book, mark them (including which image you want to use on the front cover) and then you can even preview the book on the rear LCD.

Additional functionality is also provided by the Photo Navigation function, where you can find your way back to where a photo was taken. For example, if you took a shot at a restaurant that you'd like to return to, simply find the picture and the FinePix F550 EXR will provide the distance and direction you need to travel from your existing location to get back there.

For those who want to re-trace their steps and map a route of their travels, the Route Logging function is sure to appeal. The FinePix F550 EXR stores location data every 10 minutes* and, once the images are downloaded to a PC, a map of the route, along with the pictures you took along the way is created using Google Maps.
* Anytime On or Only Power On must be selected for data to be logged.

Keep up with the action – no matter how fast it's moving

The FinePix F550 EXR isn't just clever; it's quick as well, boasting a range of features that will keep pace with even the fastest moving action without compromising picture quality.

At full 16 megapixel resolution, the FinePix F550 EXR will deliver up to 8 frames per second for up to 8 frames before it has to pause to take a breath. If you want a longer burst of images or a faster frame rate, it can capture 11 frames per second at 8 megapixel resolution for up to 16 frames or the same frame rate for up to 32 frames at 4 megapixel resolution. At these sorts of speeds and resolutions, no other compact camera comes close.

If you're worried that your reaction times might not match the camera's speed, select the Best Frame Capture mode, which takes pictures before you've even pressed the shutter! With this mode selected, the FinePix F550 EXR automatically starts recording images the moment the shutter release is half-pressed to lock the focus. Then, when the picture is actually taken, it records the seven frames before or after the shutter was released to ensure you get at least one shot that's pin sharp and perfectly framed.

RAW image capture

With the ability to shoot in RAW or in JPEG format (or both simultaneously), the F550EXR will have real appeal to those that want to be in true control of their images. By shooting in RAW mode you can ensure that you get the true uncompressed image just as the camera sees it.

Huge zoom range, tiny camera

It's a minor miracle that Fujifilm has managed to pack such a high level specification into the FinePix F550 EXR's compact dimensions, but it's even more impressive that the camera also features a 15x optical zoom.

Despite having a body that measures just 22.9mm wide, the zoom range extends from a wide-angle setting of 24mm through to 360mm (35mm equivalents) giving users a huge range of shooting options from sweeping landscapes through to tightly-cropped details. Plus, image quality and sharpness is assured thanks to the Fujinon lens and new triple core EXR processing engine that automatically reduces colour fringing and boosts corner resolution for uniform image sharpness.

Using the longer focal lengths can cause camera shake, but the FinePix F550 EXR has the bases covered fighting camera shake on three fronts. First, the sensor moves to counter any hand movements. Second, sensitivity is boosted using Pixel Fusion to allow faster shutter speeds and third, users can select "Advanced Anti-blur" mode when in EXR Auto where a sequence of four images are taken and then combined to provide one, shake-free result.

Full HD for stunning videos

People don't just want to capture their memories as photos any longer, there's a big demand for high-quality video capture too. Not only does the FinePix F550 EXR record videos in stunning Full HD (1080p) at 30 frames per second, it also boasts stereo sound for high quality audio and outputs the files in H.264 (MOV) format. Favoured by broadcasters and Blu-Ray manufacturers, H.264 produces file sizes that are smaller and more manageable than the conventional AVI format. What's more, they're compatible with a wide range of websites and applications, which makes it easier for users to share content on sites including YouTube.

New to the F550 EXR, Fuji's EXR SN mode is now available when shooting videos. "Pixel Fusion Movie technology" fuses pixels together to create superpixels which are extra sensitive to light (and therefore capture much crisper low-light videos with lower levels of noise.

And finally, if it's speedy video capture you're after, the F550 EXR also offers a class-leading selection of high speed video capture options. No other compact camera comes close to the F550 EXR's incredible 320 frames per second capture at 320 x 100 pixels. But if it's higher quality you're after, you can also capture the action at 160 frames per second at 320 x 240 pixels or 80 frames per second at 640 x 480 pixels.

Wave goodbye to pixellated graphics and menus

The FinePix F550 EXR's three inch rear LCD doesn't just benefit from an increased pixel count – now 460,000 – it also uses a brand new Rich User Interface, which dramatically enhances the user experience and kicks pixellated menus and graphics into touch.
By employing Vector fonts and graphics, camera menus and readouts use smooth text and icons. The graphics are scaleable so they take on the same appearance whether you're viewing on the read LCD or a 50 inch HDTV via the camera's HDMI output.

Don't want GPS? No problem

While the FinePix F550 EXR with its GPS features is a great camera for photographers who like to travel, Fujifilm recognises that not every user requires GPS functionality. For this reason, a second model – the FinePix F500 EXR – has been introduced, which offers a virtually identical specification, without GPS.

Other differences between the two models include high speed capture on the F500 EXR of three frames per second at 16 megapixels for up to three frames, six frames per second for six frames at eight megapixels or 12 frames per second for 12 frames at four megapixels. The F500 EXR will also be available in a choice of five colours for the style-conscious photographer, while the F550 EXR is only available in a stylish black finish with red highlights.

Fujifilm FinePix F550 EXR /F500 EXR key features

    •    All-new 16 megapixel EXR CMOS sensor
    •    15x optical zoom covering 24-360mm (35mm equivalent)
    •    3.0 inch rear LCD with 460,000 pixel and new Rich User Interface using Vector fonts and graphics
    •    GPS functionality*
    •    RAW shooting*
    •    Advanced Anti-blur technologies*
    •    1600% wide dynamic range
    •    Full resolution high speed shooting at 8fps**
    •    Full HD movie capture (H.264 MOV file format)
    •    Advanced 27 scene mode EXR Auto
    •    Film simulation modes
    •    360° Motion Panorama mode
    •    Photobook Assist function
* Only available on the F550 EXR
** 3 fps on F500EXR

Two new super-zoom bridge cameras from Fujifilm

Fujifilm announces today that its S-Series long-zoom "bridge camera" range is being extended to include 2 new models. Highly regarded for their ease-of-use and compact nature, and featuring sought after EVFs; the new additions to the bridge camera line-up have tele-photo capabilities of up to a 30x superzoom.

The NEW S3200 and S4000 cameras both boast high resolution 14 megapixel CCDs, award winning Fujinon optics, 24mm wide-angle lenses, are intuitive and easy to operate and are packed full of useful features and technologies. The main differentiator between the two cameras is their zoom capabilities: 24x on the S3200 and a huge 30x on the S4000.

Electric powered Fujinon zoom lenses

With their mega 24mm wide-angle to extreme telephoto lenses, the S3200 and S4000 can capture anything from stunning landscapes to long-zoom shots of giraffes while on a safari, and you can take these two very different shots within seconds of each other. Fujifilm's bridge cameras are flexible, and in comparison to someone carrying a D-SLR, you're able to react quicker and have to carry much less bulk.

The attention to detail is evident when you experience the electric powered zoom lever which is perfectly located next to the shutter button and operates ever so smoothly. With the promise of world renowned high precision Fujinon optics in both models, you can rest assured that your photos are in excellent hands

Dual Image Stabilisation

Even at the longest zoom settings or in the most challenging of lighting conditions, Fujifilm's new S series cameras are able to produce pin-sharp results. With a mechanically stabilised 14 megapixel CCD sensor, and high ISO sensitivity settings, Fujifilm's Dual Image Stabilisation technology combines to reduce the blurring effects of both hand-shake and subject movement to provide superb pictures.

Stunning panoramic shots

Create your own panoramic pictures simply and easily. Just select Panorama mode and you will be directed to take three successive shots with a helpful tool which automatically releases the shutter once the images are fully aligned to seamlessly stitch the shots together in-camera. You'll be amazed at the results!

Take your own HD Movie

Both S series cameras record Full HD photos and 720p HD videos (30fps). These can be played back in all their glory on any HDTV - once you've seen your home movies on the big screen, there's no going back - it's just not the same on a PC! Both models feature a mini HDMI port so you'll just need a HDMI* cable to connect to the HDTV and you'll be all ready to enjoy your photos in the comfort of your sitting room.
*Mini HDMI cable required (not included)

Face Recognition and Image Searching

Ever find it impossible to find the photo you are looking for amongst the hundreds of photos on your memory card? Fuji's Face Recognition tool allows you to enter up to 8 people as "favourites". This allows you to "tag" them by name and the camera will automatically register when you are taking a photo of any of your favourite people. In turn this allows you to search for all your pictures of any of these people, by name, using the Image Search function.

This works in the same way for other categories of photo: the camera's Auto Scene Recognition technology registers whether you've taken a picture of a person, or a landscape, or if it's a night shot or macro shot, so you can filter your search by subject matter or even date & get straight to the photo you are after, quickly and intuitively. It's a great time saver!

Social Networker?

If you happen to be one of the millions of people worldwide that is into Facebook, then this could be the tool for you! Fujifilm's easy-web-uploader allows you to decide in-camera which photos and videos you want to post on-line. You can tag them for Facebook and YouTube and then as soon as you connect to a PC and launch My FinePix Studio software it will automatically upload your photos. Perfect for when you're travelling, it saves the hours spent trawling through your photos on your PC to remember which ones you wanted to share with your friends and family.

Fujifilm FinePix S4000 & S3200 Key features

    •    14 Megapixel CCD
    •    24mm wide-angle -super zoom lens
    •    Dual Image Stabilisation
    •    3.0" LCD screen (460K dot resolution on the S4000 and 230K dot on the S3200)
    •    EVF (200K dot resolution)
    •    Full HD stills and 720p HD movie capture (30 fps)
    •    HDMI port for easy image display on any HDTV
    •    Up to ISO6400 (at reduced resolution)
    •    Easy web upload to Facebook and YouTube
    •    Face Detection with Blink detection and Smile and shoot mode
    •    Face Recognition technology
    •    SR Auto (Scene Recognition Auto)
    •    Full Manual Controls
    •    Tracking AF
    •    Motion Panorama mode
    •    Intelligent Flash
    •    Image Search function with Photobook assistant
    •    Auto Rotate
    •    4 x AA batteries

A new 18x zoom bridge camera is announced by Fujifilm

Following on from the success of the FinePix S2800HD, the S2950 will be available from Spring 2011. This is the latest addition to Fujifilm's S-Series long-zoom range of "bridge cameras" which are renowned for their ease-of-use and excellent tele-photo capabilities – all packaged up in a neat compact shell and with the added bonus of an all-important EVF.

With a generous 18x Fujinon optical zoom lens, the S2950 really packs a punch, especially when matched with its 14 megapixel sensor, large 3.0" LCD screen and 720p HD (30fps) movie capture.

Electric powered Fujinon 18x zoom lens

The S2950 sports an impressive 28mm – 504mm* high precision Fujinon optical zoom lens. Simple to operate with an electric powered zoom lever, the huge zoom range means that you can capture all the detail, even when you're at a considerable distance away. You can even operate the zoom during video recording. Unlike a bulky D-SLR, bridge cameras allow you great versatility of zoom, without the hassle of carrying a bag of lenses.

Facebook/YouTube easy web upload

NEW in 2011 for the S series range of cameras is Fujifilm's easy web upload function. It allows you, in-camera, to tag pictures for speedy upload to Facebook and YouTube once you connect to a PC and launch My FinePix Studio. A great time saver, it allows you to organise your photos when you're on the move!

Sharp, clear shots

Even at the longest zoom settings or in the most challenging of lighting conditions, the S2950 is able to produce crisp, clean results. With its mechanically stabilised 1/2 3", 14 megapixel CCD sensor, and high ISO sensitivity settings, Fujifilm's Dual Image Stabilisation technology combines to reduce the blurring effects of both hand-shake and subject movement to provide superb pictures.

Impressive panoramas

With its easy to use Panoramic shooting mode you can get creative on the S2950, however basic your skills, and rest assured that you will not risk shooting uneven landscapes or shaky horizons. The camera enables you to take three successive shots with a helpful tool which automatically releases the shutter once the images are fully aligned to seamlessly stitch the shots together in-camera. It's so easy and the results are impressive.

Advanced HD capabilities for Both Movies and Stills

For the complete viewing experience, the FinePix S2950 is HD enabled and can therefore play-back both HD stills (Full HD) and movies (720p) in superb quality on any HDTV. It's yet to become the standard method of viewing photos, but it's certainly not to be knocked. And given that this camera has a mini HDMI port it's very quick and easy to connect it up to a HDTV* and play back your photos on the big screen.
*Mini HDMI cable required (not included)

Frown or blink and the picture's spoilt

Not anymore! With Fujifilm's Smile and Shoot mode the camera can recognise the exact moment your subject smiles and releases the shutter only when this happens, ensuring that all your photos are happy ones! Additionally the Blink Detection function warns you if any of your subjects have blinked so that you can re-take the photo if necessary

Preserve your memories for longer by creating a Photobook!

The S2950 allows you to select in-camera the images you want to feature in your Photobook; this task is particularly simple if you have already star rated your favourite photos! You literally tag the images that you want to have in your photo book & select which one you want for the front page and then when you are ready to order the book it's a much quicker easier task. You can also simply enjoy viewing the selected images in an in-camera Photobook with pages that actually turn!

S2950HD Key features at a glance

    •    14 Megapixel CCD
    •    Fujinon 18x optical zoom (28-504mm)
    •    3.0" LCD screen (230K dot resolution) and EVF (200K dot resolution)
    •    NEW Easy web upload to Facebook & You Tube
    •    HD stills (Full HD) and 720p HD movie capture (30 fps)
    •    HDMI mini port for easy image display on any HDTV
    •    Up to ISO6400 (at reduced resolution)
    •    Face Detection with Blink detection and Smile and shoot mode
    •    SR Auto (Scene Recognition Auto)
    •    Full Manual Controls
    •    Tracking AF
    •    Motion Panorama mode
    •    Image Search function with Photobook assistant
    •    Auto Rotate
    •    4 x AA batteries

 

FinePix T200 – Fujifilm has great photography down to a 'T' with the world's thinnest 10x zoom compact camera!*

High quality photography just got a whole lot more accessible thanks to the introduction of the new FinePix T200. The ideal solution for those who want to buy a well specified, easy to use and more importantly, ultra compact, long zoom camera to take on their travels or use to capture family life, but who don't want a hefty price tag to match.

The T200 offers a specification that few other models can match, including some of latest cutting edge technologies plucked from higher-end models in Fujifilm's range.
* Fujifilm research January 2011

High resolution, wide zoom range

With an impressive resolution of 14 megapixels, the FinePix T200 delivers files that can be printed out at A3 without the need for any software re-sizing. Equally impressive is the 10x zoom range, which stretches from 28-280mm (35mm equivalent). This powerful mix of features will ensure users can capture great images in no time, be they wide-angle land and cityscapes or closely cropped portraits and distant details.
In addition to the 10x zoom, the T200 also comes equipped with a powerful CCD shift Image Stabilisation (CIS) system that helps eliminate camera shake and deliver high quality images in a wide variety of lighting conditions.
CIS works during the exposure to counteract any hand movements. The result is an expanded range of shooting situations where the T200 can be used without the need for a tripod or other support. With CIS working hard in the background, you can capture sharp, colourful scenes and portraits at night. Plus, should the light be really low, the maximum sensitivity of ISO 3200* can be selected so you can keep shooting.
* Resolution reduced to three megapixels at ISO 3200

An easy to use model with premium features

Many photographers want to keep things simple when it comes to taking pictures and the T200 is an approachable, easy to use compact. But don't think that you're missing out on some of Fujifilm's latest compact camera developments as a result. The FinePix T200 has a few technological tricks up its sleeve, including:
    •    Photobook Assist - picking the pictures to go in a photobook can be time-consuming and it can be difficult to visualise what the final book will look like. Not anymore! The T200's Photobook Assist feature allows you to tag images that you'd like to use in a photobook; you can even tag the front cover shot. Then, when you've made the selection, the camera will create a simulation of the photobook which you can view through on the rear LCD.
    •    Motion Panorama - everybody likes shooting panoramic images, but no-one likes stitching them together afterwards on a PC. This mode makes shooting panoramas easy. Press the shutter release to start, rotate through and then the FinePix T200 will stitch all three shots together seamlessly. Capturing great panoramic shots has never been so fun – or easy!
    •    Face recognition - this is a great feature if you take a lot of pictures of people. When a photo is taken, you can store the name of the person/people in the image. By doing this, the T200 will then automatically find other images on the memory card featuring the same person. Use the Image Search function and you'll quickly be able to find all the shots of a specific individual.
    •    HD video - for those situations when you want to record video footage instead of still shots, the FinePix T200 offers 720p HD video at 30 frames per second.

A Large and High Resolution LCD

Compact dimensions, perhaps, but this hasn't affected the size of the rear LCD, which measures an impressive 2.7 inches from corner to corner. Images and menus are displayed in all their 230K dot glory, plus composition is easy on the large screen.

Slim and pocket-able for easy portability

A heavy, bulky camera is the last thing you need when you're trying to travel light. The T200 is just 28.1mm thick and 97mm wide, so it'll easily store in the corner of a travel bag or a jacket pocket. What's more the camera is available in 4 colours, so there's bound to be one to suit your taste.

Fujifilm FinePix T200 key features

    •    14 megapixels
    •    10x optical zoom covering 28-280mm (35mm camera equivalent)
    •    2.7 inch rear LCD with 230,000 pixels
    •    CCD Shift type Image Stabilisation
    •    Face recognition and Image Search
    •    ISO 3200 maximum sensitivity
    •    Super slim body
    •    Photobook Assist
    •    Motion panoramic shot capture
    •    Available in 4 colours: Black, Silver, Blue and Red

FinePix XP30 with GPS – a world's first for outdoor compacts

Fujifilm has raised the bar in the competitive outdoor compact camera sector by introducing the FinePix XP30; the world's first water, shock, dust and freeze proof model featuring built-in GPS functionality.*

Continuing in the tradition set by the XP10 that it replaces, the FinePix XP30 offers a competitively-priced entry into the sector with a specification that will ensure outdoor-loving photographers or adventure sports enthusiasts are well catered for. In addition to GPS and its rugged build quality, the camera also features an impressive 5x, wide-angle, zoom lens, a 14 megapixel resolution and a healthy range of picture taking functions. With a FinePix XP30 in your rucksack, outdoor photographers will be able take their pictures to new heights without the steep price tag!

Pin-point your location, anywhere in the world

An increasing number of compact cameras feature GPS tagging, but only the FinePix XP30 features this type of functionality in a rugged, outdoor model. What's more, the GPS features on the camera won't only tell you where you are in the world; it offers additional functions that are essential for outdoor shooting and will make you wonder how you ever managed without them.

Locations can be displayed either as longitude and latitude coordinates, or by place name. The FinePix XP30 has an embedded list featuring around half a million places of interest across the globe. When a shot is taken, the image is tagged with location information, enabling you to quickly find shots of a place you've visited. Should users then want to create a photobook of a specific location they can do so using the Photobook Assist function where you can tag images then turn the pages of the book on the camera's rear LCD.
But that's not all. If you visit a location that you want to return to but can't remember which way to go, the Photo Navigation mode is invaluable. Simply find a shot of the location and the FinePix XP30 will not only tell you how far it is from your current spot, it'll show you the directions you'll need to get there.

For those who want to re-trace their steps and map a route of their travels, the Route Logging function is certain to appeal. The FinePix XP30 stores your location data every 10 minutes* and, once you get home and the images are downloaded to a PC (through the MyFinePix Studio software included with your camera), a map of the route, along with the pictures you took along the way is created using Google Maps.
* Anytime On or Only Power On must be selected for data to be logged.

Proof that it's ready for anything

The FinePix XP30 is ready for anything you can throw it. Thanks to the "4 x Proof protection system", you'll be able to keep taking pictures long after conventional cameras have packed in. With its designer riveted front panel and rounded body shape featuring a smart two-tone effect, the XP30 is:
    1.    Waterproof to 5 metres, making it perfect for underwater photography, for taking pictures in heavy rain or snow, or simply for running it under the tap when it gets dirty
    2.    Shockproof up to 1.5 metres, so it'll handle being dropped or knocked around in a rucksack
    3.    Dust/Sandproof, enabling you to take it to the beach without having to worry about the sand getting into it
    4.    Freezeproof to –10°C, perfect for skiing, snowboarding or any other sub-zero activities

Quality optics deliver perfect pictures

Sporting a Fujinon 5x wide optical zoom covering 28-140mm (35mm equivalent), the FinePix XP30 is well equipped to deliver high quality images. In addition to the premium optics, the XP30 features Fuji's advanced Dual Image Stabilisation system to help combat camera shake. Suitable for action shots as this combats image-blur which will often occur when taking photos underwater and at night.

A wide range of functions for every shot you take

As well as offering all the benefits of an outdoor camera, the FinePix XP30 is also a great picture-taking machine in its own right. It boasts a full range of flash overrides, Face Detection for perfect portraits and a generous selection of subject-based scene modes, including Motion Panorama which automatically stitches up to three shots together to create panoramic pictures simply and easily. There's even a number of in-camera retouching functions including crop, rotate and red-eye removal to ensure that your photos really are perfect.
Outdoor photographers wanting to shoot video aren't neglected either; the FinePix XP30 offers HD movie capture of 720p at 30 frames per second or conventional 640 x 480 pixel definition.

Fujifilm FinePix XP30 key features

• 14.2 megapixel resolution
• GPS functionality
• 5x wide optical zoom covering 28-140mm (35mm equivalent)
• CCD shift image stabilisation
• 2.7 inch rear LCD with 230,000 pixels
• Waterproof to 5 metres
• Shockproof up to 1.5 metres
• Freezeproof to –10°C
• Dust/Sandproof
• Motion Panorama mode
• Available in 5 colours: Black, Silver, Orange, Blue and Green

Fujifilm's New 'J' Series Digital Cameras

Following in the footsteps of the current J series models, Fujifilm today announces three new additions to the range. The new cameras feature the same winning formula as previous models – all are slim, elegant compact cameras which have been filled to the brim with the latest technologies.

Model looks

The aesthetically pleasing design of the new FinePix 'J' series is an important part of the appeal of this range of cameras. The sleek and luxurious metal bodies have soft, curved edges, and come in an array of stunning colours to suit all tastes – there really is something for everyone in this range. And their ultra slim design ensures that the cameras are compact enough to slide into your pocket or handbag and carry with you at all times.

The differences highlighted

The three new models have a standard core specification and differ predominantly by their sensor resolution and zoom/lens capabilities, but also by the thickness of the camera body. Starting at the entry level end of the range there is the JV200, which has a 14 megapixel sensor and a Fujinon 3x optical zoom (36-108mm), ranging up to the JX350 with its 16 megapixel sensor, wide-angle (28mm to 140mm) 5x optical zoom lens, and super slim body.

Whichever combination you choose, by matching a high resolution sensor with high-precision Fujinon optics, Fujifilm have ensured that each model will deliver sharp and clear images, which are perfect for enlarging on screen or in print without compromising the image quality. The photos taken on the 16 megapixel cameras will blow up to A3 size without any trouble at all. Perfect for framing and creating your own wall-art, you really can enjoy getting creative.

Facebook & You Tube easy web upload

This year's new 'J' series all feature the popular 'Easy Web Upload' function that has previously only been found on the more fashion-driven models in the Fuji range. This is a great time-saver as it allows you to sort through your photos when you are travelling and decide which ones to upload to Facebook or You Tube so that when you get home you just have to connect to a PC and launch the MyFinePix Studio software (for Windows) and they will immediately upload.

Blink and you won't miss it

People often complain about ruined photos after the event, due to people blinking or not paying attention, never fear, Fujifilm is here with Smile and Shoot and Blink Detection features. The Smile and Shoot mode works by detecting smiles on faces: it will not take a picture until it detects a smile, so you're guaranteed happy shots every time. The clever Blink Detection mode warns you if you have captured an image with people blinking, so you can re-shoot if necessary.

Be a star on a the big screen

The 'J' series range of FinePix cameras, all benefit from Full HD image capture and 720p HD movie capture. This enables you to take stunning, detailed pictures and videos that can be enjoyed in glorious High Definition on any HD ready television* or PC.
*To connect to an HD-ready TV, you will need an optional accessory HD Player (HDP-L1)

Playing back your pictures

All the 'J' series models also feature Photobook Assist, which helps you create stunning photo books in-camera and lets you turn the pages as if you were looking at an album. Plus if you can never find the picture you are looking for, the new Picture search tool lets you search by date range, type of photo (whether it's a landscape, portrait, night-shot, macro-shot etc).

Core specifications on all models

    •    Slim metal bodied design　
    •    2.7" LCD screen
    •    Scene Recognition Auto (SR AUTO)
    •    ISO sensitivity to 1600 at full resolution (and ISO 3200 at 3MP)
    •    Tracking Auto Focus
    •    Motion Panorama Mode　　
    •    Face Detection technology with auto red-eye removal
    •    Blink Detection & Smile & Shoot mode
    •    NEW Facebook/You Tube easy web upload
    •    Digital Image Stabilisation　
    •    Intelligent Flash　　
    •    Photobook assist
    •    Full HD image and 720p HD video capture

 

Fujifilm Announces 16 New FinePix Digital Camera Models For 2011

Star products of the new range include the highly anticipated professional grade compact camera (X100) a new all-in-one semi-pro model (HS20) high end compact models (F550 EXR and F500 EXR) a new rugged, GPS enabled camera (XP30) and a super slim, social media focused, style compact (Z90). Full details of all 16 new models can be found at: www.fujifilm.co.uk/presscentre.
 
The W3 stereoscopic 3D camera also continues as one of the star products in the 2011 range.
 

Unique technologies gives Fuji the finer image

A common feature on all the new Spring 2011 cameras is a series of Fujifilm proprietary technologies and bespoke, superb quality Fujinon lenses; the top models sport ½ inch EXR-CMOS sensors – and the X100, a full size APS-C sensor.
 
One of the most exciting developments in the range is the creation of a new hybrid EXR-CMOS sensor delivering extra fast, high quality results in a wide range of lighting conditions. The design of conventional CMOS sensors is such that the light has to pass through a layer of wiring before hitting the photo diodes. But the Back side illuminated BSI-CMOS configuration places this wiring layer behind the photo diodes improving light sensitivity and dramatically boosting results, particularly in low light.
 

Featuring Fujifilm’s EXR technology, which allows the unique flexibility to optimise the sensor’s performance for either maximum resolution, the widest dynamic range or exceptional signal to noise. Consumers can either manually select one of the three EXR modes, or can use the camera in EXR Auto mode, which will automatically decide upon the best performance for a particular shot.
 
In HR High Resolution mode, users can take advantage of the huge 16 megapixel resolution (the world’s largest for a sensor of this type) for truly breathtaking levels of detail and sharpness. The DR Dynamic Range mode uses dual image capture technology to provide a much extended dynamic range for stunning results on high contrast scenes. While SN High Sensitivity Low Noise mode increases doubles up on the pixels using Pixel Fusion technology to produce outstanding images in low lighting conditions.
 

Fujifilm’s EXR technology isn’t purely limited to the sensor, the system also features a newly developed triple core EXR processing engine, which speeds up processing time & boosts performance and picture quality on both still and moving images.
 
Photographers who like to point and shoot will also benefit from an expanded scene recognition function. In addition to nine subject-based scene scenarios, object recognition now delivers a total of 27 different scene scenarios.
 
The EXR processing engine also has the capability to spot and reduce purple colour fringing, most common on dark subjects against a light backgrounds, and improve the resolution at the corners of an image for more uniform image sharpness.
 
Perhaps the most obvious benefit of the EXR engine, however, is the new Rich User Interface, which employs Flash and Vector fonts and graphics to dramatically improve the appearance of the menus on the cameras LCD screen – or via display to the same high quality on an HDTV, with connection via HDMI on some models.