New PEN E-PL2 12.3 MP CMOS Micro Four Thirds Interchangeable Lens Digital Camera with 14-42mm Lens

The powerfully simple PEN E-PL2 is the fourth generation of the award-winning and pioneering Olympus PEN family of compact interchangeable lens digital cameras. Known for pro quality, point-and-shoot simplicity and high-definition video, the PEN E-PL2 continues the PEN family's legacy of simple design, intuitive interface and Digital Single Lens Reflex (DSLR) image quality. The E-PL2 also expands your creative potential with Live Guide II, new in-camera creative features, new auxiliary lenses, a new Close-Up Spotlight accessory (MAL-1) and the new Olympus PENPal Bluetooth accessory. Capturing amazing still images and HD video just got a lot more fun. Further proof that Olympus lets you capture it all.
Outstanding Features include:
•    The new Movie & Still Compatible (MSC) ED m14-42mm f3.5/5.6 zoom lens (28mm-84mm equivalent) features a high-speed, silent autofocus during still shooting and high definition (HD) video capture;
•    New 3-inch 460,000 dot LCD for bright and easy image composition;
•    Live Guide II: preview HD video and still image effects on the E-PL2's high-resolution LCD screen to achieve the perfect result effortlessly;
•    Art Filter Variations and Enhancements: choose from different art filter looks to expand your creative horizons or overlay different art filters to create something new, now with full manual control;
•    ISO 6400: take great low-light photos with the camera's increased ISO sensitivity;
•    New Ergonomic Body Design: shoot stills and videos comfortably with a more ergonomic grip and updated button placement and functionality for ease of use; and Face Detection with iDetect - an amazing new function makes it easier to capture the spirit of your subject, automatically making a person's eye the focus point of the image. The E-PL2 further reduces the chance of blurred subjects in images by recognizing up to eight faces, tracking them within the image area, and automatically focusing and optimizing exposure for sharp portraits.

New Lens Optimized for Video and Image Stabilization for Every Lens

New Olympus XZ-1 10 MP Digital Camera with f1.8 Lens and 3-Inch OLED Monitor

On the heels of the PEN interchangeable lens digital camera revolution, Olympus takes their compact digital cameras to the X-treme with the introduction of an ultra-compact flagship camera and first of a new series, the XZ-1. Developed for the photographer or enthusiast who is looking for the ultimate high-quality, high-performance premium compact camera, the XZ-1 offers all of this and more without sacrificing image quality. Never fear the darkness with the XZ-1's super-bright built-in Olympus iZUIKO lens--the first built-in Zuiko lens on a compact digital camera. The X-factor that achieves this category-defying quality: A combination of three state-of-the-art features: the X-tremely large, super-sensitive CCD sensor, the X-tremely fast TruePic V image processor and the X-tremely bright, fast f1.8-2.5 iZUIKO digital lens. Further proof that Olympus lets you capture it all.
Outstanding features include:
•    X-factor Style: full manual controls in a slim, stylish pocket-sized camera;
•    X-ceptional Image Quality: a range of new features offer superior image quality, together with 10 megapixel CCD sensor with the TruePic V Image Processor to produce sharp photos;
•    X-cellent Low-Light Performance: iZUIKO f1.8-2.5 6.0-24mm lens for improved shooting in low-light scenarios, enhancing image clarity and drastically reducing grain. Also featuring Dual Image Stabilization and an AF Illuminator to maximize performance in low-light settings; and
•    X-treme Creativity: The XZ-1 offers six Art Filters, each of which uses different settings to create incredible photographic effects that would otherwise require additional lenses, filters or complex editing. Additionally, the Live Guide on-screen setting offers quick tips for shooting different subjects (kids, pets and flowers, for example) assists the photographer with some of the more complex in-camera settings (aperture, shutter speed and exposure compensation, for instance).

X-factor Style

Joby launches the Yogi & Ori for iPad

JOBY, the world-renowned designer of the best-selling GorillaPod™ line of innovative camera tripods has today launched two new products that dramatically enhance the iPad experience. For the road warrior, the GorillaMobile Ori amplifies the productivity of the iPad with ergonomic design and sleek protection on the go. The GorillaMobile Yogi is designed for the user who sees the iPad as an extension of themselves and wants to cuddle up with the iPad on the couch or in bed.
“JOBY excels at uncovering powerful consumer insights and designing products that change the way you interact with mobile devices.” says CEO Forrest Baringer-Jones. “We set out to develop a case + stand solution that would enhance the daily iPad experience, so users could get more out of their device. In the course of our research, we realized that iPad users approach the product very differently depending on how the iPad integrates into their lifestyle – resulting in two very different but equally compelling products.”

Canon announces the new LEGRIA FS400 series

Canon today announces the launch of the new LEGRIA FS400 series – Canon’s smallest ever Standard Definition (SD) camcorders, combining stylish, pocket-sized design with their renowned image quality.
Succeeding the FS300 series, the new LEGRIA FS46 and LEGRIA FS406 offer a host of advanced imaging features in an easy to operate format to aid even the most inexperienced users to capture effortlessly and share those special memories.

Powerful image quality

Capturing stunning photographs is as simple as point and shoot with the new PowerShot A800

Canon today announces the launch of the PowerShot A800, an affordable and easy to use compact digital camera that makes capturing the perfect picture as simple as point and shoot.  With Smart Auto mode the PowerShot A800 enables everyone, from first time photographers to casual snappers, to capture and enjoy Canon quality stills in seconds.  

Stylish design, smart features  

Canon unveils the new PowerShot A3300 IS and PowerShot A3200 IS

Canon today unveils the PowerShot A3300 IS and PowerShot A3200 IS, a duo of new models that combine high-quality imaging and a range of creative features in a bright, colourful body; making it easier to have more fun with your photography. Capturing high-resolution, still images and optically stabilised 720p HD video, each offers an exceptionally easy-to-use, flexible and great value option for those who want to relive their best moments in amazing detail.
Succeeding the A3000 IS and A3100 IS at the top of the PowerShot A-series, both models are slim and stylish, with a solid metal chassis that reflects the enduring, robust performance assured by all Canon products. Allowing users to inject colour into their photography before they even take their first image, the PowerShot A3300 IS is available in red, blue, pink and silver, whilst the PowerShot A3200 IS offers a choice of pink, orange, silver and aqua.

Canon-quality imaging

Canon unveils the LEGRIA HF G10 – pro-level quality for creative video enthusiasts

Canon today launches the LEGRIA HF G10, offering professional image quality in a compact, consumer-friendly camcorder. With a stand-out combination of professional features, full manual control, and creative tools to make shooting incredible video even easier, offering serious video enthusiasts a high-performance, affordable option to explore the boundaries of their creativity.
The LEGRIA HF G10 is the first model from a new LEGRIA HF G-series, and features a premium HD Camera System comprising many of the same technologies used in Canon’s professional range. Designed to offer greater flexibility for advanced users, the camcorder combines a wide-angle HD video lens with powerful image stabilisation and an 8-blade iris, and features like Cinema-Look Filters, to create professional-looking movies. Audio quality has also been significantly enhanced, with an improved internal microphone and external connectivity for other audio accessories.

Professional Image quality

Powerful, creative, affordable imaging for everyone – Canon launches the PowerShot A2200 and PowerShot A1200

Canon today launches two PowerShot models that bring a new level of fun, creative and easy photography to the digital compact camera market. The PowerShot A2200 and PowerShot A1200 combine Canon know-how with HD video capture and easy to use shooting modes including Smart Auto – making it simple for everyone to achieve great results with one simple touch of a button.
The PowerShot A2200, the slimmest A-series model to date, is powered by a rechargeable Lithium-ion battery and is available in black, red, silver and blue. It provides users with a portable and flexible camera that’s also simple to use. Available in either silver or black, the AA battery-powered PowerShot A1200 is the perfect everyday camera, offering a comfortable, wide grip and an optical viewfinder for easy framing.

Affordable Canon performance

Latest New Photography iPhone Apps For 2011

Super 8

Turn your iPhone or iPod Touch into a classic Super 8 camera, the only app dedicated to authentic Super 8 video processing. Capture all of those magic moments, process and enjoy the nostalgia of real film, all within your iPhone or iPod Touch!
Super 8 launches in camera mode where you can start recording straight away. No need to worry about deciding what effect to apply and missing out on that magical moment.
And don't worry, Super 8 saves all your recordings into its process lab so you can carry on filming and then process your videos when you want with the filters that work best!

New Kodak EasyShare Mini M200 10 MP Digital Camera with 3x Optical Zoom and 2.5-Inch LCD

Barely the size of a credit card, this petite little powerhouse features a self-portrait mirror and wide-angle lens. Framing group shots of you and your friends is a breeze. Just press to impress.
Show the world you rock. The Kodak EasyShare Mini Camera is barely the size of a credit card, but with a wide-angle lens and built-in mirror, getting yourself and the gang in the picture is a snap. And while you're checking yourself out, check out the super sleek compact styling that no doubt has the whole room's attention. Once you've got your shot, press Kodak's Share button to e-mail to friends and Kodak Pulse Display or upload to Kodak Gallery,2 Facebook, Twitter, FLICKR, YouTube, ORKUT, YANDEX, and KAIXIN001 Sites.3 Show off the EasyShare Mini Camera and let everyone see what makes you So Kodak.

Sharp, brilliant 10 MP pictures

  

New Kodak EasyShare M552 14 MP Digital Camera with 5x Optical Zoom and 2.7-Inch LCD

You're having too much fun to keep it all to yourself. That's why you need the KODAK EASYSHARE M552 Camera. Yeah, it's sleek and small, but it's also perfect for fitting in the whole crew without cutting anyone out. We even found room to add a dedicated HD video button for capturing those crazy nights out on the town. Then, press Kodak's Share button to e-mail pictures and videos to friends and KODAK PULSE Display and post to KODAK Gallery, FACEBOOK, YOUTUBE, ORKUT, FLICKR, TWITTER, YANDEX, and KAIXIN001 Sites*. Now the fun can begin. So Kodak.

    •    World's only digital cameras with 3-step sharing

    •    One-button upload to e-mail or to Kodak Pulse Display, Kodak Gallery, YouTube, Facebook, FLICKR, Twitter, ORKUT, YANDEX, and KAIXIN001 Sites

    •    Zoom in tight or stay wide and fit the whole crew in with the 5X wide optical zoom lens

    •    Dedicated video record button, 720p HD video, on-camera editing

Price: $129.95

New Kodak EasyShare M532 14 MP Digital Camera with 4x Optical Zoom and 2.7-Inch LCD

Gather around and smile. This sleek little camera has a wide-angle lens for capturing stunning pictures of all your friends and a dedicated HD video button to capture their best moves. Then press the Share button for effortless sharing that will put a smile on everyones face. Just press to impress.

Light up your social life with the sleek Kodak EasyShare Camera / M532. Capture all the juicy details when youre out on the town. Then switch seamlessly to video to bring the excitement to life in stunning HD. Now, let the sharing begin. Just press Kodak's Share button to get your favorites ready to e-mail to friends and Kodak Pulse Display or upload to Kodak Gallery,2 Facebook, Twitter, FLICKR, YouTube, ORKUT, YANDEX, and KAIXIN001 Sites.3 After all, the good times only get better when you share.

Share your world big and bright with 14 MP

    •    Make stunning prints up to 30 x 40 in.
    •    More megapixels means you can crop and enlarge and still have great picture quality
    •    However you choose to print—at home, at retail, or online—trust Kodak for picture quality thats truly exceptional and for memories that will last

Shoot video with ease

    •    Convenient, dedicated video record button captures 720p HD video
    •    Review and edit videos right on the camera
    •    Continuous VGA video featuring audio capture
    •    Enjoy video print options including 9-up prints, plus view and share single frames

Film effects

Add a classic flair to your pictures—KODACOLOR, KODACHROME, EKTACHROME, TRI-X, T-MAX, or Sepia.

Price: $119.95

New Kodak EasyShare M522 14 MP Digital Camera with 4x Optical Zoom and 2.7-Inch LCD

Share your fun simply. With its 4X wide-angle lens, this hot little camera from Kodak makes it simple to capture all the fun. Then press the Share button to upload your shots to your favorite sharing sites. Just press to impress.

Meet the Kodak EasyShare Camera / M522—the hot little camera from Kodak with a big thing for sharing. Three simple steps are all it takes to share your world—from your craziest shot of the gang to your most epic travel adventures. Just press the Share button and choose where you want to share. Once you connect to your PC, your beautiful high-resolution pictures will automatically upload to e-mail and Kodak Pulse Display or upload to Kodak Gallery,2 Facebook, Twitter, FLICKR, YouTube, ORKUT, YANDEX, and KAIXIN001 Sites.3 After all, the good times only get better when you share. Just press to impress.

Beautiful pictures, more often—automatically with Kodak's Smart Capture feature

Choose the camera that does the thinking for you. Kodak's innovative Smart Capture feature automatically identifies the scene and adjusts camera settings for a great picture in just about any environment.
    •    Intelligent scene detection—analyzes the scene to give you better pictures under various conditions
    •    Intelligent capture control—automatically sets camera settings for clear, sharp pictures even in low light and challenging situations
    •    Intelligent image processing—reduces noise and clears up dark shadows for vibrant, crisp details and true-to-life colors

Amazing HD quality pictures

    •    Take stunning HD pictures in 16:9 format
    •    View your pictures in high definition on an HDTV or other HD devices

Price: $99.95

New Kodak EasyShare M583 14 MP Digital Camera with 8x Optical Zoom and 3-Inch LCD

Become the envy of all your friends with this sleek and stylish 8X wide-angle camera. Capture your whole entourage, then share the fun simply when you press Kodak's Share button. Just press to impress.

If you're going out on the town, then let the world know it. That's why the Kodak EasyShare Camera / M583 is an absolute necessity. Don't let its ultra-sleek dimensions fool you. Capture your entire entourage or zoom in on your favorite detail. Or switch over seamlessly to video and record your dance moves in stunning HD. Then, press Kodak's Share button to e-mail to friends and Kodak Pulse Display or upload to Kodak Gallery,2 Facebook, Twitter, FLICKR, YouTube, ORKUT, YANDEX, and KAIXIN001 Sites.3 The perfect fit for living large. Just press to impress.

Shoot video with ease

    •    Convenient, dedicated video record button captures 720p HD video
    •    Review and edit videos right on the camera
    •    Continuous VGA video featuring audio capture
    •    Enjoy video print options including 9-up prints, plus view and share single frames

Beautiful pictures, more often—automatically with Kodak's Smart Capture feature

Choose the camera that does the thinking for you. Kodak's innovative Smart Capture feature automatically identifies the scene and adjusts camera settings for a great picture in just about any environment.
    •    Intelligent scene detection—analyzes the scene to give you better pictures under various conditions
    •    Intelligent capture control—automatically sets camera settings for clear, sharp pictures even in low light and challenging situations
    •    Intelligent image processing—reduces noise and clears up dark shadows for vibrant, crisp details and true-to-life colors

$179.95

New Kodak EasyShare Touch M577 14 MP Digital Camera with 5x Optical Zoom and 3-Inch LCD Touchscreen

With its brilliant high-resolution capacitive touchscreen LCD and our exclusive Share button, the Kodak EasyShare Touch Camera makes it simple to take, organize, edit, and share incredible pictures and videos with a touch. Just press to impress.
Whether you're on the prowl for new shoes or headed out to the clubs, sharing your scene is simple with the Kodak EasyShare Touch Camera. The high-resolution capacitive touchscreen LCD shows off your picture's brilliant colors and vivid details. And its wide-angle lens gets everyone in the shot. When you're ready to share, update your status by pressing Kodak's exclusive Share button. Simply tag pictures or videos and connect to a PC to e-mail to friends and the Kodak Pulse Display or upload to Kodak Gallery,2 Facebook, Twitter, FLICKR, YouTube, ORKUT, YANDEX, and KAIXIN001 Sites.3

Share

  

New Kodak EasyShare Sport C123 12 MP Waterproof Digital Camera with 2.4-Inch LCD

Don't get caught off your game. Be ready with the Kodak EasyShare Sport Camera. Take your best shot—up to 10 ft underwater. Then just press to impress.
Splash! Whether it's a dunk in the pool, a downpour on the hiking trail, or a spilled drink at the restaurant, life can catch you off your game. Be ready with the Kodak EasyShare Sport Camera. Take a dip and take your best shot—up to 10 ft underwater. Check out the great outdoors without worrying about dirt, dust, and sand. Plus, wherever you go, your friends will wish they were there. With Kodak's Share button you can tag pictures directly from your camera for e-mailing to friends or the Kodak PULSE Display or upload to Kodak Gallery,2 Facebook, Twitter, FLICKR, YouTube, ORKUT, YANDEX, and KAIXIN001 Sites.3

Just press to impress World's only cameras with 3-step sharing!1

New Kodak EasyShare M532 14 MP Digital Camera with 4x Optical Zoom and 2.7-Inch LCD

This sleek little camera has a wide-angle lens for capturing stunning pictures of all your friends and a dedicated HD video button to capture their best moves. Then press the Share button for effortless sharing that will put a smile on everyones face. Just press to impress.
Light up your social life with the sleek Kodak EasyShare Camera / M532. Capture all the juicy details when youre out on the town. Then switch seamlessly to video to bring the excitement to life in stunning HD. Now, let the sharing begin. Just press Kodak's Share button to get your favorites ready to e-mail to friends and Kodak Pulse Display or upload to Kodak Gallery,2 Facebook, Twitter, FLICKR, YouTube, ORKUT, YANDEX, and KAIXIN001 Sites.3 After all, the good times only get better when you share. Just press to impress. So Kodak.

Just press to impress

Worlds only cameras with 3-step sharing!1
Kodaks Share button makes sharing your videos and pictures as simple as 1, 2, 3.
    •    Step 1—Just press Share when in review mode
    •    Step 2—Choose your favorite sharing destination, e-mail address, or Kodak Pulse Display2
    •    Step 3—Connect your camera to your computer or insert your memory card and your videos or pictures are automatically uploaded to the destination(s)

Only Kodak Cameras

    •    Let you simultaneously share to multiple social networks, e-mail and Pulse Display1,2
    •    Automatically share when you connect to a PC1
    •    Tag to the largest number of social networks1

Share your world big and bright with 14 MP

    •    Make stunning prints up to 30 x 40 in.
    •    More megapixels means you can crop and enlarge and still have great picture quality
    •    However you choose to print—at home, at retail, or online—trust Kodak for picture quality thats truly exceptional and for memories that will last


Price: $119.95


Buy from Adorama (special with rebate) here.

Kodak Announce New Easyshare Max Camera with 30x Optical Zoom

We didn't see this one coming, Kodak have surprised us with a new EASYSHARE MAX Camera. It comes jammed full of features including 30x optical zoom, 12 megapixel backside illuminated sensor, 3 inch HGVLA LCD and EVF plus 1080p video recording.

And thanks to Kodak’s Share button and the world’s only digital cameras with 3-step sharing[1], sharing those shots is simple. Just press Share to e-mail to friends and to KODAK PULSE Display or upload to KODAK Gallery[2], FACEBOOK, TWITTER, YouTube, FLICKR, ORKUT, YANDEX, and KAIXIN001 sites[3].

Product Specifications

Standard features

12 MP BSI CMOS

30X SCHNEIDER-KREUZNACH VARIOGON Optical Zoom Lens

3.0 in. HVGA high-resolution LCD

Face Recognition

Smart Capture

 

Expected Availability

March 9, 2011

Lens

The 30X SCHNEIDER-KREUZNACH VARIOGON Optical Zoom Lens (35 mm equivalent: 28–676 mm) zooms in faster and closer than ever to deliver crisp, steady shots for extraordinary creative performance.

Fast f/2.8 28 mm wide-angle lens

Capture dramatic shots in tight quarters or in front of spectacular landscapes.

Optical image stabilization

    •    Capture sharp, steady shots when shooting at long zoom ranges
    •    Image stabilization automatically minimizes camera shake to deliver crisp pictures

Get in on the action without delay

Capture that challenging action shot with fast, click-to-capture speed and auto focus.

High ISO mode

    •    Capture the details in low-light conditions and fast-action situations with a powerful, high ISO (up to 12,800[11])
    •    Faster shutter speeds mean you can capture scenes in low light and fast action

Expected price: $329.95

FinePix HS20 – the ultimate all-in-one just got better

Record-breaking, innovative, versatile; the new Fujifilm FinePix HS20 is all this and so much more. Replacing the multiple award-winning FinePix HS10, this latest addition to the range of Fujifilm bridge cameras represents the perfect picture taking solution for photographers who want the specification and picture quality of an SLR without the heavy camera bag and huge dent in their bank balance. With a class-leading feature set that includes a brand new EXR CMOS sensor, high speed continuous shooting capability, improved user interface, versatile video functions, 30x zoom lens and a 16 megapixel resolution, the HS20 sets new standards in bridge camera functionality and performance.

Fast, brilliant, results in all lighting conditions

Sitting at the heart of the FinePix HS20 is an all-new sensor that marries EXR and CMOS technologies to deliver truly outstanding results, regardless of the lighting conditions.

The secret lies in the combination of Back Side Illuminated (BSI) CMOS and Fujifilm's unique EXR sensor technology. The design of conventional CMOS sensors is such that the light has to pass through a layer of wiring before hitting the photo diodes. But the BSI-CMOS configuration places this wiring layer behind the photo diodes improving light sensitivity and dramatically boosting results, particularly in low light. Couple this to the triple-layer EXR array, the performance of which can be split according to the lighting conditions, and you'll see why the FinePix HS20 sets new standards in sensor technology.

As with other FinePix models featuring EXR sensors, three shooting options are available. In the High Resolution mode, users can take advantage of the huge 16 megapixel resolution (the world's largest for a sensor of this type) for truly breathtaking levels of detail and sharpness. The Dynamic Range function uses dual capture technology to provide a maximum range of 1600% for stunning results on high contrast scenes. While the Signal to Noise mode increases pixel size using Pixel Fusion to produce outstanding images in low lighting conditions.

With this unique sensor combination, capturing great pictures has never been easier.

High speed, high quality

Thanks to the FinePix HS20's heady mix of sensor and processing technologies, brilliant action shots are possible no matter how fast the subject is moving. Whether you've got the HS20 trained on sport, wildlife or just the kids running around, continuous full resolution shooting at 8 frames per second will make sure they're stopped in their tracks. And if that's not fast enough for your needs, how does 11 frames per second at eight megapixel resolution sound?

There's also no need to worry about slow auto focusing making you miss your shot; the HS20's contrast AF system takes no longer than 0.16 seconds to focus. So, it's more likely to be human reactions that fail before the camera, but the HS20 even has that eventually covered as well with the Best Frame Capture Mode. Here, the camera starts recording images from the moment you half-press the shutter release to focus. When you do take a picture, the HS20 also capture seven frames before or after you've taken the shot to make sure you get one perfect image. Friends and family will think you've turned into a professional sports photographer overnight.

EXR engine drives key picture-taking benefits

EXR technology isn't purely limited to the FinePix HS20's sensor, the camera also features a newly developed triple core EXR processing engine, which speeds up processing time & boosts performance and picture quality on both still and moving images.
Photographers who like to point and shoot will benefit from the expanded scene recognition function. In addition to nine subject-based scene scenarios, the HS20 also employs object recognition to identify whether the scene includes a conventionally-lit portrait, a backlit portrait or no portrait at all. This delivers a total of 27 different scene scenarios for which the camera then optimises exposure and white balance before adding a relevant tag to make the images easier to find later.

The EXR processing engine also has the capability to spot and reduce purple colour fringing, most common on dark subjects against a light backgrounds, and improve the resolution at the corners of an image for more uniform image sharpness.
Perhaps the most obvious benefit of the EXR engine, however, is the new Rich User Interface, which employs Flash and Vector fonts and graphics to dramatically improve the appearance of the FinePix HS20's menus. Users can wave goodbye to pixellated graphics and enjoy smooth text and icons on the camera's menus, now presented on a three inch LCD screen which doubles the pixel count over its predecessor to 460,000. Plus, because the Vector fonts and graphics are scaleable, you'll get the same high quality on an HDTV when the camera is connected via its HDMI socket.

For users who struggle to find images on increasingly-large capacity memory cards, the FinePix HS20's improved image searching capabilities will come in very handy. Now, searching through thousands of images can take seconds, not minutes. Once you've found the shots, it's easy to put them in to a photobook using the Photobook Assist function where the HS20 creates the book, tags the images and then lets you 'turn' the pages to simulate the final book – all on the rear LCD or your HDTV.

Make broadcast quality movies

The FinePix HS20 isn't just a camera for shooting stills; it also offers an impressive level of video functionality using the H.264 (MOV) Full 1080p HD format and stereo sound. The mainstay of broadcasting and Blu-Ray technologies, the H.264 format produces file sizes that are smaller and easier to handle than AVI, plus they're compatible with many applications and websites, making it simple for you to share video content via sites such as YouTube.

For those wanting the highest quality movies, the FinePix HS20 captures 1920 x 1080p footage at 30 frames per second. Versatility is further increased thanks to the High Speed Movie options, which include 320 x 112 pixel capture at an incredible 320 frames per second or 640 x 480 pixel capture at an impressive 80 frames per second. With features like this, even the fastest moving subjects can be captured and watched in super-slow motion.

Video shooting in low light also just got easier, thanks to the inclusion of the EXR HD Movie mode. By employing the same Pixel Fusion technology as it does for still images, the FinePix HS20 delivers high sensitivity and low digital noise for movie capture in low lighting conditions without the need to resort to additional lighting. Now you can capture the mood of sunsets, interiors and parties in both still and movie form.

A lens for every application

With a 30x zoom range covering focal lengths from 24-720mm (35mm equivalent), the FinePix HS20 EXR really is ready for anything. Boasting high quality Fujinon optics, the mechanical zoom lens is now even easier to operate thanks to a reduction in the size of the integral flashgun. Zooming through the range can be done quickly and precisely to ensure perfect framing for every shot.

The HS20 has ways and means to combat all kinds of camera movement, and with its three image stabilisation methods, you can be reassured that regardless of what focal length you choose, your images will be blur free. Firstly, the EXR CMOS sensor moves during exposure to eradicate shake. Secondly, the camera will employ Pixel Fusion to increase sensitivity and boost shutter speeds and finally in EXR Auto, the HS20 features an Advanced Anti-blur technology where four images are taken in quick succession then combined to deliver a single shake-free image.

And the improvements don't stop there…

Further enhancements have been made over the HS10 to enhance the user experience and make the FinePix HS20 the perfect all in one camera. These include an improved Motion Panorama mode for simple, high quality 360° image capture, compatibility with the RR-80 remote release, film simulation modes and the provision to accept high capacity SDXC cards.

Flash users will be pleased to hear that the HS20 also offers TTL flash metering and will be supported by two new compatible flashguns; the fixed head EF-20 and bounce head EF-42, which also offers auto zoom and an AF assist illuminator.

Fujifilm FinePix HS20 key features

    •    All-new 16 megapixel EXR CMOS sensor
    •    30x optical zoom covering 24-720mm (35mm equivalent)
    •    3.0 inch tilting rear LCD with 460,000 pixels and new Rich User Interface using Vector fonts and graphics
    •    Full resolution high speed shooting at 8fps, high speed video capture at up to 320 fps (320 x 112 pixels)
    •    Advanced Anti-blur technologies
    •    1600% wide dynamic range
    •    Longer battery life (up to 350 frames with 4 x AA batteries)
    •    Electronic Horizon level function
    •    RAW shooting (RAW or JPEG or simultaneous RAW+JPEG)
    •    Full HD movie capture using H.264 (MOV) format
    •    New 27 mode EXR Auto mode
    •    Colour fringe reduction and improved corner sharpness
    •    Film simulation modes
    •    Quick start mode
    •    360° Motion Panorama mode
    •    TTL flash control with optional external flashes
    •    Lens hood included
    •    Photobook Assist function

FinePix F550 EXR – the perfect compact, anywhere in the world

Packed with features and loaded with some of the latest technological innovations, the new Fujifilm FinePix F550 EXR is set to take the premium compact camera market by storm.

Following in the footsteps of the award-winning FinePix F200 EXR and F300 EXR models, this latest recruit to the range is the ideal camera for discerning point-and-shoot photographers or SLR users who want to travel light but don't want to compromise image quality and picture-taking versatility. Superb results are assured with exciting new features including an innovative 16 megapixel EXR CMOS sensor, advanced GPS functions, high speed shooting capabilities, a 15x wide-angle zoom lens, Full HD video functionality and an improved user interface. With a stylish design and pocketable dimensions, the FinePix F550 EXR is set to become the must-have compact in 2011.

Perfect pictures in every situation

Thanks to a brand new hybrid sensor, the FinePix F550 EXR delivers extra fast, high quality results in a wide range of lighting conditions. The 16 megapixel sensor developed by Fujifilm is a clever combination of Back Side Illuminated CMOS (BSI-CMOS) and EXR technologies, which delivers superior results to a conventional sensor; particularly in low light conditions, and also offers high-speed shooting facilities and Full HD movie capture.

Light falling on ordinary sensors has to pass through a layer of wiring before it hits the light-sensitive photo diodes. This layer of wiring reduces light transmission. On the EXR BSI-CMOS sensor, however, the wiring layer is positioned behind the photo diodes so light sensitivity is vastly improved. Add to this the triple-layer EXR technology pioneered by Fujifilm in the F200 EXR and the result is a sensor that is capable of outstanding results, time after time.

Users can still select from the usual three different EXR shooting modes, or simply leave the FinePix F550 EXR to choose the best option itself by selecting Auto EXR. Those preferring to take control can pick from:

• High Resolution mode where the sensor utilises the full 16 megapixel resolution for high quality results that can be printed out at A3-size without the need for any re-sizing using software.

• Dynamic Range mode where the camera employs dual capture technology to provide a range up to 1600% to provide a much improved Dynamic range. Two images are captured and then merged together to produce superb results on high contrast scenes.

• Signal to Noise mode utilises Pixel Fusion, doubling pixels up to increase sensitivity. Coupled with the BSI technology, this mode delivers superb images in low lighting conditions.

A Fujifilm first – built-in GPS

Fujifilm recognised the benefits of GPS tagging way back in 1997 when they became the first company to introduce an optional GPS recording device for a digital camera on the DS-300. Today, the FinePix F550 EXR becomes the first Fujifilm model to have the facility built in and offers a wide range of user benefits to make the most of the technology.

Regardless of where you are in the world, the FinePix F550 EXR will recognise your location and display it either as longitude and latitude or by place name thanks to the camera's embedded list of locations. A tag is also placed on the image which, when using place names, can easily be searched for, enabling you to quickly find shots of a specific location or point of interest.

Once images are found using the search function, it's simple for users to create a photobook using the Photobook Assist function. Just choose the images you want in the book, mark them (including which image you want to use on the front cover) and then you can even preview the book on the rear LCD.

Additional functionality is also provided by the Photo Navigation function, where you can find your way back to where a photo was taken. For example, if you took a shot at a restaurant that you'd like to return to, simply find the picture and the FinePix F550 EXR will provide the distance and direction you need to travel from your existing location to get back there.

For those who want to re-trace their steps and map a route of their travels, the Route Logging function is sure to appeal. The FinePix F550 EXR stores location data every 10 minutes* and, once the images are downloaded to a PC, a map of the route, along with the pictures you took along the way is created using Google Maps.
* Anytime On or Only Power On must be selected for data to be logged.

Keep up with the action – no matter how fast it's moving

The FinePix F550 EXR isn't just clever; it's quick as well, boasting a range of features that will keep pace with even the fastest moving action without compromising picture quality.

At full 16 megapixel resolution, the FinePix F550 EXR will deliver up to 8 frames per second for up to 8 frames before it has to pause to take a breath. If you want a longer burst of images or a faster frame rate, it can capture 11 frames per second at 8 megapixel resolution for up to 16 frames or the same frame rate for up to 32 frames at 4 megapixel resolution. At these sorts of speeds and resolutions, no other compact camera comes close.

If you're worried that your reaction times might not match the camera's speed, select the Best Frame Capture mode, which takes pictures before you've even pressed the shutter! With this mode selected, the FinePix F550 EXR automatically starts recording images the moment the shutter release is half-pressed to lock the focus. Then, when the picture is actually taken, it records the seven frames before or after the shutter was released to ensure you get at least one shot that's pin sharp and perfectly framed.

RAW image capture

With the ability to shoot in RAW or in JPEG format (or both simultaneously), the F550EXR will have real appeal to those that want to be in true control of their images. By shooting in RAW mode you can ensure that you get the true uncompressed image just as the camera sees it.

Huge zoom range, tiny camera

It's a minor miracle that Fujifilm has managed to pack such a high level specification into the FinePix F550 EXR's compact dimensions, but it's even more impressive that the camera also features a 15x optical zoom.

Despite having a body that measures just 22.9mm wide, the zoom range extends from a wide-angle setting of 24mm through to 360mm (35mm equivalents) giving users a huge range of shooting options from sweeping landscapes through to tightly-cropped details. Plus, image quality and sharpness is assured thanks to the Fujinon lens and new triple core EXR processing engine that automatically reduces colour fringing and boosts corner resolution for uniform image sharpness.

Using the longer focal lengths can cause camera shake, but the FinePix F550 EXR has the bases covered fighting camera shake on three fronts. First, the sensor moves to counter any hand movements. Second, sensitivity is boosted using Pixel Fusion to allow faster shutter speeds and third, users can select "Advanced Anti-blur" mode when in EXR Auto where a sequence of four images are taken and then combined to provide one, shake-free result.

Full HD for stunning videos

People don't just want to capture their memories as photos any longer, there's a big demand for high-quality video capture too. Not only does the FinePix F550 EXR record videos in stunning Full HD (1080p) at 30 frames per second, it also boasts stereo sound for high quality audio and outputs the files in H.264 (MOV) format. Favoured by broadcasters and Blu-Ray manufacturers, H.264 produces file sizes that are smaller and more manageable than the conventional AVI format. What's more, they're compatible with a wide range of websites and applications, which makes it easier for users to share content on sites including YouTube.

New to the F550 EXR, Fuji's EXR SN mode is now available when shooting videos. "Pixel Fusion Movie technology" fuses pixels together to create superpixels which are extra sensitive to light (and therefore capture much crisper low-light videos with lower levels of noise.

And finally, if it's speedy video capture you're after, the F550 EXR also offers a class-leading selection of high speed video capture options. No other compact camera comes close to the F550 EXR's incredible 320 frames per second capture at 320 x 100 pixels. But if it's higher quality you're after, you can also capture the action at 160 frames per second at 320 x 240 pixels or 80 frames per second at 640 x 480 pixels.

Wave goodbye to pixellated graphics and menus

The FinePix F550 EXR's three inch rear LCD doesn't just benefit from an increased pixel count – now 460,000 – it also uses a brand new Rich User Interface, which dramatically enhances the user experience and kicks pixellated menus and graphics into touch.
By employing Vector fonts and graphics, camera menus and readouts use smooth text and icons. The graphics are scaleable so they take on the same appearance whether you're viewing on the read LCD or a 50 inch HDTV via the camera's HDMI output.

Don't want GPS? No problem

While the FinePix F550 EXR with its GPS features is a great camera for photographers who like to travel, Fujifilm recognises that not every user requires GPS functionality. For this reason, a second model – the FinePix F500 EXR – has been introduced, which offers a virtually identical specification, without GPS.

Other differences between the two models include high speed capture on the F500 EXR of three frames per second at 16 megapixels for up to three frames, six frames per second for six frames at eight megapixels or 12 frames per second for 12 frames at four megapixels. The F500 EXR will also be available in a choice of five colours for the style-conscious photographer, while the F550 EXR is only available in a stylish black finish with red highlights.

Fujifilm FinePix F550 EXR /F500 EXR key features

    •    All-new 16 megapixel EXR CMOS sensor
    •    15x optical zoom covering 24-360mm (35mm equivalent)
    •    3.0 inch rear LCD with 460,000 pixel and new Rich User Interface using Vector fonts and graphics
    •    GPS functionality*
    •    RAW shooting*
    •    Advanced Anti-blur technologies*
    •    1600% wide dynamic range
    •    Full resolution high speed shooting at 8fps**
    •    Full HD movie capture (H.264 MOV file format)
    •    Advanced 27 scene mode EXR Auto
    •    Film simulation modes
    •    360° Motion Panorama mode
    •    Photobook Assist function
* Only available on the F550 EXR
** 3 fps on F500EXR

Two new super-zoom bridge cameras from Fujifilm

Fujifilm announces today that its S-Series long-zoom "bridge camera" range is being extended to include 2 new models. Highly regarded for their ease-of-use and compact nature, and featuring sought after EVFs; the new additions to the bridge camera line-up have tele-photo capabilities of up to a 30x superzoom.

The NEW S3200 and S4000 cameras both boast high resolution 14 megapixel CCDs, award winning Fujinon optics, 24mm wide-angle lenses, are intuitive and easy to operate and are packed full of useful features and technologies. The main differentiator between the two cameras is their zoom capabilities: 24x on the S3200 and a huge 30x on the S4000.

Electric powered Fujinon zoom lenses

With their mega 24mm wide-angle to extreme telephoto lenses, the S3200 and S4000 can capture anything from stunning landscapes to long-zoom shots of giraffes while on a safari, and you can take these two very different shots within seconds of each other. Fujifilm's bridge cameras are flexible, and in comparison to someone carrying a D-SLR, you're able to react quicker and have to carry much less bulk.

The attention to detail is evident when you experience the electric powered zoom lever which is perfectly located next to the shutter button and operates ever so smoothly. With the promise of world renowned high precision Fujinon optics in both models, you can rest assured that your photos are in excellent hands

Dual Image Stabilisation

Even at the longest zoom settings or in the most challenging of lighting conditions, Fujifilm's new S series cameras are able to produce pin-sharp results. With a mechanically stabilised 14 megapixel CCD sensor, and high ISO sensitivity settings, Fujifilm's Dual Image Stabilisation technology combines to reduce the blurring effects of both hand-shake and subject movement to provide superb pictures.

Stunning panoramic shots

Create your own panoramic pictures simply and easily. Just select Panorama mode and you will be directed to take three successive shots with a helpful tool which automatically releases the shutter once the images are fully aligned to seamlessly stitch the shots together in-camera. You'll be amazed at the results!

Take your own HD Movie

Both S series cameras record Full HD photos and 720p HD videos (30fps). These can be played back in all their glory on any HDTV - once you've seen your home movies on the big screen, there's no going back - it's just not the same on a PC! Both models feature a mini HDMI port so you'll just need a HDMI* cable to connect to the HDTV and you'll be all ready to enjoy your photos in the comfort of your sitting room.
*Mini HDMI cable required (not included)

Face Recognition and Image Searching

Ever find it impossible to find the photo you are looking for amongst the hundreds of photos on your memory card? Fuji's Face Recognition tool allows you to enter up to 8 people as "favourites". This allows you to "tag" them by name and the camera will automatically register when you are taking a photo of any of your favourite people. In turn this allows you to search for all your pictures of any of these people, by name, using the Image Search function.

This works in the same way for other categories of photo: the camera's Auto Scene Recognition technology registers whether you've taken a picture of a person, or a landscape, or if it's a night shot or macro shot, so you can filter your search by subject matter or even date & get straight to the photo you are after, quickly and intuitively. It's a great time saver!

Social Networker?

If you happen to be one of the millions of people worldwide that is into Facebook, then this could be the tool for you! Fujifilm's easy-web-uploader allows you to decide in-camera which photos and videos you want to post on-line. You can tag them for Facebook and YouTube and then as soon as you connect to a PC and launch My FinePix Studio software it will automatically upload your photos. Perfect for when you're travelling, it saves the hours spent trawling through your photos on your PC to remember which ones you wanted to share with your friends and family.

Fujifilm FinePix S4000 & S3200 Key features

    •    14 Megapixel CCD
    •    24mm wide-angle -super zoom lens
    •    Dual Image Stabilisation
    •    3.0" LCD screen (460K dot resolution on the S4000 and 230K dot on the S3200)
    •    EVF (200K dot resolution)
    •    Full HD stills and 720p HD movie capture (30 fps)
    •    HDMI port for easy image display on any HDTV
    •    Up to ISO6400 (at reduced resolution)
    •    Easy web upload to Facebook and YouTube
    •    Face Detection with Blink detection and Smile and shoot mode
    •    Face Recognition technology
    •    SR Auto (Scene Recognition Auto)
    •    Full Manual Controls
    •    Tracking AF
    •    Motion Panorama mode
    •    Intelligent Flash
    •    Image Search function with Photobook assistant
    •    Auto Rotate
    •    4 x AA batteries