Hasselblad announce Lunar mirrorless model

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I was fortunate enough to be able to visit the Photokina this year, and happened upon the Hasselblad stand. Having already reported briefly on H5D I thought I would take a quick look at it but the main interest on the stand was the previously rumored mirrorless 'Lunar' camera mock-ups. They were generally poor quality, though there must have been close to a dozen on show. The camera is being hotly debated for being not only "ugly'", but for being based on a Sony NEX-7, and with a grossly inflated price of 5,000 Euros. I can confirm that is all of those things, but what interested me particularly was the Carl Zeiss 12mm f/2.8 Distagon on the front of the model above.

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