Ricoh reveals GXR 24-85mm camera unit

Pre CP+ in Japan, Ricoh has announced a new 24-85mm equivalent camera unit (complete with 16.2-megapixel CMOS sensor) for the GXR camera body. The A16 24-85mmF3.5-5.5 will be available at £449.99, inc VAT. A kit will also be available for £599.99, inc VAT, that will include the GXR body (normally £299, inc VAT).

For more information in the UK, please follow the link to Alpha Digital Services.

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Press release:

A new GXR camera unit featuring a 3.5x optical zoom lens (24-85 mm) and an APS-C size CMOS sensor
Tokyo, Japan, February 2, 2012—Ricoh Co., Ltd. today announced the development and release of RICOH LENS A16 24-85mm F3.5-5.5, the fifth camera unit in the GXR interchangeable unit camera system.

First introduced in December 2009, the GXR is a revolutionary interchangeable unit camera system in which lenses can be changed by mounting camera units that integrate lens, image sensor, and image processing engine into a single unit.

The new RICOH LENS A16 24-85mm F3.5-5.5 brings together a newly developed 24-85 mm wide-angle zoom lens, an APS-C size CMOS sensor, and the proven Smooth Imaging Engine IV to create a unit with high image quality, high power of expression, and high flexibility.

The A16 24-85mmF3.5-5.5 will be available at £449.99. A kit will also be available for £599.99 which will include the GXR body and the new lens.

Main features of RICOH LENS A16 24-85mm F3.5-5.5

1) Newly developed 24-85 mm wide-angle zoom lens with an APS-C size CMOS sensor with approximately 16.20 million pixels
・    This newly developed lens features a 9-group, 11-element configuration. The utilization of three double-sided aspherical lenses as well as high-refraction lenses effectively reduces various types of distortion across the entire zoom range. The result is high resolution and imaging power from edge to edge.
・    The configuration of nine rounded aperture blades enables both highly precise aperture settings and beautiful bokeh.
・    This camera unit features a 23.6 mm×15.7 mm (APS-C size) 16M CMOS sensor. In combination with the image processing engine Smooth Imaging Engine IV, this image sensor makes it possible to shoot high-quality images with smooth tonal gradations, as well as low noise and high-resolution.

2) Diverse shooting functions and high operability
・    Dynamic range compensation reduces overexposure of highlights and underexposure of dark areas. For backlit and high-contrast scenes that cannot be handled with exposure compensation, doing the dynamic range compensation in specific portions of the image makes it possible to shoot the subject at a brightness level close to that seen by the naked eye.
・    ISO sensitivity can be set in 1EV or 1/3EV steps.
・    With the new ISO bracketing function, the photographer can shoot and record three images with different ISO sensitivities.
・    When the new function for maintaining the same shooting settings is set on, by keeping the shutter release button pressed halfway after taking a picture, the photographer can continue to shoot with the same settings (focus, exposure, white balance, etc.).
・    The function for recording a JPEG image simultaneously with the RAW image has been expanded so that it is now possible to record only the RAW image. This is suitable for a work flow based on the premise that image finishing is to be done on a PC after shooting. Since a JPEG file is not simultaneously recorded, this option is also useful when the photographer wants to increase the number of images which can be recorded on the memory card.
・    It is now possible to turn ON/OFF the white saturation display that shows areas where bright portions will be rendered white and where color shade gradations will be lost.
・    The tilt indicator function has been enhanced. In addition to the conventional horizontal indicator, this function can now also detect camera movement direction tilting.
・    Copyright information such as the photographer’s name can be entered and written to the image Exif data. The recorded information can be checked on the playback screen detailed information display.

3) Highly precise focusing
・    For the AF area size for spot AF, either normal or pinpoint can be selected.
A focus-assist function has been included in an effort to raise the accuracy of manual focusing. The photographer can select from two modes and check the focus by strengthening outlines and contrast.
・    The shooting screen can be magnified for convenience in focusing. The magnified area can be displayed in the center or across the entire screen. In addition, the image quality for 4x and 8x magnification has been further enhanced. The area to be magnified can be moved using the direction pad.

4) The power of expression that is a hallmark of the GXR series
・    Picture settings for image quality and color can be customized with nine levels for easy creation of a diverse range of images.
・    My Settings enables the settings for a wide range of shooting functions to be recorded in advance and specified in an instant when needed. For the setting storage, now six patterns can be stored in the body’s My Settings Box and six patterns can be stored in the SD card. This expands the world of photo expression by enabling GXR users to exchange their shooting settings.
・    B (bulb) and T (time) can now be selected as the shutter speed in manual exposure mode. With “B,” the exposure continues while the shutter release button is pressed, and with “T,” the shutter release button is pressed to start and end the exposure. For both, the exposure is forcibly ended when 180 seconds have elapsed.
・    New scene mode options have been added for the easy enjoyment of a wide range of photo expression. The five new options are soft focus, cross process, toy camera, miniaturize, and high contrast B&W. The photographer can create a unique image by just pressing the shutter release button.
・    An image flag function has been added to enable the quick display of specific images from among those in the camera. Up to 20 images can be flagged.
It is possible to shoot 1280 × 720 pixel HD movies.
* Note: When shooting movies of 1280×720 size, the use of an SD/SDHC memory card with an SD speed class of Class 6 or higher is recommended.

5) New options added
・    A newly designed lens hood (LH-2) especially for this camera unit.
・    A lens cap (LC-3) that opens and closes simultaneously with the movement of the lens. It does not need to be removed when shooting.
・    A wrapping sheet (WS-1) that can wrap the GXR when the camera unit, external viewfinder, and other options are attached.

Contact

For more information in the UK, please follow the link to Alpha Digital Services.

Ricoh announce GXR Mount A12 for Leica M lenses

Ricoh has formerly announced the GXR Mount A12 (it was previously shown in Japan at the CIPA+ show earlier in the year). The Mount a12 allows the fitment of Leica M lenses and features a 12-megapixel APS-C CMOS sensor. The Mount A12 fits the standard GXR body and allows interchangeable lens/sensor modules (what Ricoh strangely call camera modules). The new Mount A12 features Red/Blue color shading correction (a common issue with rangefinder lenses as they sit close to the sensor) and has peripheral illumination correction. This maybe an alternative to anyone thinking of buying a secondhand Leica M8, though it's not likely to be cheap.

More information about the GXR can be at www.ricoh.com.

Press release:

Ricoh announces GXR MOUNT A12
A GXR lens mount unit featuring an APS-C size CMOS sensor

Tokyo, Japan, August 5, 2011—Ricoh Co., Ltd. (president and CEO: Shiro Kondo) today announced the development and planned September 9, 2011 release of the new product GXR MOUNT A12, a lens mount unit exclusively for the GXR interchangeable unit camera system. The body colour will be black only, and the planned monthly production volume is 3,000 units.

Introduced in December 2009, the GXR is a revolutionary interchangeable unit camera system in which lenses can be changed by mounting camera units that integrate lens, image sensor, and image processing engine into a single unit. In addition, utilizing its unique ability to accommodate interchangeable units other than camera units, the system can be expanded to include a variety of other devices.

The new GXR MOUNT A12 is a lens mount unit made especially for the GXR. Featuring an APS-C size CMOS sensor and a newly developed focal plane shutter, this unit makes it possible to mount lenses such as Leica M lenses, and it provides various types of compensation and correction functions.

＜Main features of GXR MOUNT A12＞

１．    The newly adopted APS-C size CMOS sensor expands possibilities for high resolution and imaging power.
・The adoption of a CMOS sensor with an optimized micro lens layout makes it possible to secure sufficient brightness levels even in the peripheral areas of the image.
・The CMOS sensor used is 23.6mm × 15.7mm (APS-C size). It enables the shooting of high-quality images with smooth tone gradations as well as high definition and low noise.

２．Compatibility with a wide variety of lenses, including Leica M mount lenses.
・Compatible with the Leica M mount, GXR MOUNT A12 can, of course, handle M-mount lenses, and if a conversion adapter is used many more types of mounts can also be accommodated.
・A checking device is included for use in confirming whether or not your lenses are physically compatible.

３．Diverse new functions maximize the potential of the lens itself
・In order to accommodate the photographer’s own preferences by adjusting for the distinctive characteristics of many different lenses, GXR MOUNT A12 can independently correct colouring at the corners. Colour shading correction is possible in a -4 to +4 range for both R and B.

・Peripheral illumination correction is possible in a -3 to +3 range.
・A distortion correction function is provided to correct for the distortion that tends to occur in the lens periphery. The photographer can select barrel and pincushion distortion and specify “strong,” “medium,” or “weak” for each.
・A glass optical filter was adopted and made as thin as possible. It increases periphery image quality and suppresses field curvature.

４．High-precision focusing
・A focus-assist function has been included in an effort to raise the accuracy of manual focusing. The photographer can select from two modes and check the focus by strengthening outlines and contrast.
・Magnifying the screen image while shooting is an effective technique for focusing. The magnification can be done not only in the center but throughout the image. In addition, the image quality for 4x and 8x magnification has been further enhanced. The area to be magnified can be moved using the directional pad.

５．Two shutter methods are featured: newly developed focal plane shutter and electronic shutter
　　・With the focal plane shutter, settings of 1/4000 sec. to 180 sec. are possible.
・With the electronic shutter, settings of 1/8000 sec. to 1 sec. are possible, and the photographer can shoot without worrying about shutter noise and vibration.

６．The wide range of functionality that characterizes the GXR series
・My Settings enables a wide range of shooting functions to be specified in an instant. For the setting information storage, six patterns can now be stored in the body’s My Settings Box and six patterns can be stored in the SD card. This, along with the ability to change shooting conditions, further expands the photographer’s world of photo expression.
・In manual exposure mode, the shutter speeds B (bulb) and T (time) can be selected. With B, the exposure continues while the shutter release button is pressed, and with T, the shutter release button is pressed to start and end the exposure. For both B and T, the exposure is automatically ended when 180 seconds have elapsed.
・Information on the lens used can be put in the EXIF information. In the editing of My Settings information, lens name, focal length, and F value can be entered.
・New scene mode options have been added for the easy enjoyment of a wide range of photo expression. The five new options are soft focus, cross process, toy camera, miniaturize, and high contrast B&W. The photographer can create a unique image by just pressing the shutter release button.
・An electronic level utilizing an acceleration sensor.
・An image flag function to enable the quick display of specific images from among those in the camera. Up to 20 images can be flagged.
・For the exterior, we utilized die cast magnesium, which has a strong track record in the GR series, and we covered the surface with a corrosion-resistant "pear-skin" coating. The end result is a body with durability, light weight, and a superior feel in hand.
・It is possible to shoot 1280 × 720 pixel HD movies.
* Note: When shooting movies of 1280×720 size, the use of an SD/SDHC memory card with an SD speed class of Class 6 or higher is recommended.

７．New options added
・    We have created the new soft cases SC-75B and SC-75T, which are easy to open and close. With SC-75B, it is possible to shoot with the case attached to the GXR body.

＜GR MOUNT A12 options＞

Product                    Model
Soft Case B （lower portion and strap）    SC-75B
Soft Case T （upper portion only）        SC-75T

*All of the focal lengths in this release are converted to the equivalent values for a 35 mm film camera.
*SC-75T cannot be used as a case by itself. It must be used together with SC-75B.
*SC-75B and SC-75T are new options being introduced at this time.
*Functions when the GXR body is attached.

 

＜GXR MOUNT A12 Major Specifications＞

 

Effective pixels:
Approximately 12.30 million

Image sensor:
23.6 mm × 15.7 mm CMOS sensor (total pixels: approx. 12.90 million pixels)

Zoom:
Digital zoom: 4.0x (3.6x for movies)
Auto resize zoom: Approx. 5.9x (VGA)

Focus Mode:
Manual focus

Shutter speed:
Photographs: 1/4000 - 180 s, bulb, time (upper and lower limits vary according to shooting and flash modes)
Maximum flash sync shutter speed: 1/180 s
Movies: 1/2000 - 1/30 s

Exposure control:
Metering: TTL metering in multi (256-segment), center-weighted, and spot metering (TTL metering with auto exposure lock)
Mode: Aperture priority AE, manual exposure
Exposure compensation: Manual (+4.0 to -4.0 EV in increments of 1/3 EV or 1/2 EV), auto bracketing (-2 EV to +2 EV in increments of 1/3 EV or 1/2 EV)

Exposure range (auto mode, center-weighted metering):
Using standard lens (F2.5): 1.2 EV to 13.2 EV
(Exposure range for auto ISO calculated using values for ISO 100.)

ISO sensitivity (standard output sensitivity):
Auto, Auto-Hi, ISO-Lo, ISO 200, ISO 250, ISO 320, ISO 400, ISO 500, ISO 640, ISO 800, ISO 1000, ISO 1250, ISO 1600, ISO 2000, ISO 2500, ISO 3200

White balance:
Auto / Multi-P AUTO / Outdoors / Cloudy / Incandescent Lamp 1 / Incandescent Lamp 2 / Fluorescent Lamp / Manual Settings / Detail; white balance bracketing

Flash:
Method: TTL, manual, external auto (external flash GF-1 function)
Flash mode: Auto, Anti Red-eye, Flash On, Flash Synchro, Manual, Flash Off
Guide number: 9.6 (ISO 200 equivalent), 6.8 (ISO 100 equivalent)
Illumination angle: 24 mm (35 mm film camera equivalent)
Firing timing: 1st/2nd curtain sync
Other: External flash GF-1 compatibility

Shooting mode:
Auto / Program Shift / Aperture Priority / Shutter Priority / Manual / Scene (Movie, Portrait, Sports, Landscape, Nightscape, Skew Correction, Miniaturize, High Contrast B&W, Soft Focus, Cross Process, Toy Camera, Electronic Shutter) / My Settings

Continuous mode:
Number of pictures shot in Continuous (Picture Size: RAW):
Noise Reduction on weak or off: 4 pictures
Noise Reduction on strong: 3 pictures
Noise Reduction on MAX: 3 pictures

Number of pictures shot in M-Cont Plus (1 set):
HI (1280 × 856): 30 pictures (24 frames/sec.)
LO (4288 × 2848): 15 pictures (2.2 frames/sec.)

Compression ratio *１:
FINE, NORMAL, RAW (DNG) *2

Image size (pixels):
Photographs:
16:9    4288×2416, 3456×1944
4:3    3776×2832, 3072×2304, 2592×1944, 2048×1536, 1280×960, 640×480
3:2    4288×2848, 3456×2304
1:1    2848×2848, 2304×2304

Movies:
1280×720, 640×480, 320×240

File size (approx.):
RAW:
16:9    NORMAL: 17,800 KB/frame, FINE: 19,515 KB/frame, VGA: 15,587 KB/frame

4:3    NORMAL: 18,387 KB/frame, FINE: 20,157 KB/frame, VGA: 16,124 KB/frame

3:2    NORMAL: 20,946 KB/frame, FINE: 22,967 KB/frame, VGA: 18,337 KB/frame

1:1    NORMAL: 13,991 KB/frame, FINE: 15,333 KB/frame, VGA: 12,273 KB/frame

 

L:
16:9    NORMAL: 2,222 KB/frame, FINE: 3,816 KB/frame

4:3    NORMAL: 2,315 KB/frame, FINE: 3,960 KB/frame

3:2    NORMAL: 2,615 KB/frame, FINE: 4,493 KB/frame

1:1    NORMAL: 1,761 KB/frame, FINE: 3,009 KB/frame

M:
16:9    NORMAL: 1,475 KB/frame, FINE: 2,509 KB/frame

4:3    NORMAL: 1,574 KB/frame, FINE: 2,662 KB/frame

3:2    NORMAL: 1,744 KB/frame, FINE: 2,968 KB/frame

1:1    NORMAL: 1,186 KB/frame, FINE: 2,003 KB/frame

5M:
4:3    FINE: 2,287 KB/frame

3M:
4:3    FINE: 1,474 KB/frame

1M:
4:3    FINE: 812 KB/frame

VGA:
4:3    FINE: 197 KB/frame

Battery life:
Based on CIPA standard DB-90: approx. 330 shots*3

Dimensions (W × H × D):
Lens mount unit only: 79.1 mm × 60.9 mm × 40.5 mm
(according to CIPA guidelines)
When mounted on the GXR body: 120.0 mm × 70.2 mm × 45.7 mm
（according to CIPA guidelines）
Flange back: 27.8 mm

Weight (approx.):
Lens mount unit only： Approx. 170 g
When mounted on camera body: Approx. 370 g （battery and SD memory card included）

Operating temperature:
0 °C to 40 °C

Operating humidity:
90% or less

Storage temperature:
–20 °C to 60 °C

*1    The compression ratios which can be set vary depending on the image size.
*2    A JPEG file is also recorded (the JPEG file may be a FINE- or NORMAL-quality file with the same dimensions as the RAW file or a VGA file 640 × 480 pixels in size). RAW files use the standard DNG format promoted by Adobe Systems Incorporated.
*3    For reference only; actual number of shots varies greatly according to how camera is used. We recommend that you carry spare batteries when in use for extended periods.

Hoya announces sale of Pentax

Hoya Corp has announced today the transfer of shares in Pentax Imaging systems to Ricoh. Although better known for their office equipment, Ricoh are well respected for their high-end digital compact cameras such as the GR Digital series and the unique GXR, equipped with interchangeable lens/sensor units. Ricoh stopped manufacturing SLRs in the early 80's but the company will continue to market the Pentax brand. Hoya, the largest optical glass maker in Japan, merged with Pentax Imaging on 31 March, 2008, but fears about poor-profitability prompting a resale of the company have been voiced ever since.

Jonathan Martin, General Manager, Pentax Imaging Systems UK said: “Ricoh is globally renowned within the digital camera industry, having successfully brought a range of products to market since its inception in 1939.
 
“We are extremely pleased with today’s announcement and see this as the natural next step in the evolution and continued development of the Pentax brand in the UK and abroad. With Ricoh’s involvement we can continue to grow the Pentax business in the UK and ensure we maintain our commitment to provide our customers with innovative, cutting edge, high quality products to suit all camera users.”

Press release:

Notice of Sale of the PENTAX Imaging Systems Business

HOYA Corporation (“HOYA”) and Ricoh Company, Ltd. (“Ricoh”) hereby announce that pursuant to decisions by the President and CEO of HOYA and Representative Director of Ricoh, respectively, HOYA and Ricoh have executed an agreement as of today to transfer HOYA’s PENTAX Imaging Systems Business (the business of developing, manufacturing and selling optical instruments such as digital cameras and replacement lenses, digital camera accessories, security camera-related products, and binoculars) (the “PENTAX Imaging Systems Business”) to Ricoh.    

HOYA will effectuate this transfer by incorporating a new corporation (“NewCo”), cause NewCo to succeed the PENTAX Imaging Systems Business by way of a corporate split (kyushu bunkatsu) (the “Corporate Split”), and transfer all shares of NewCo to Ricoh (such split and transfer shall be referred to as the “Split/Transfer”) as of October 1, 2011 (Estimated).

Prior to the Split/Transfer, HOYA intends to transfer its interests in PENTAX VN CO., Ltd., an overseas subsidiary of HOYA in relation to the PENTAX Imaging Systems Business, to NewCo.

Please note, that since the Corporate Split is a simplified corporate split (kan-i kyushu bunkatsu), disclosure items/content have been partially abbreviated.

Further, HOYA will continue to develop its businesses assigned from PENTAX Corporation which was merged (kyushu gappei) into HOYA on March 31, 2008 other than the PENTAX Imaging Systems Business, such as its businesses regarding digital camera modules, DVD pickup lenses, endoscopes, artificial bones, and voice synthesis.

The full text of the press release can be found here.

Ricoh releases firmware update for G700, G700SE

 

Press release:

June 16, 2011—TOKYO, Japan—Ricoh Co., Ltd. (helmed by president and CEO Shiro Kondo) today announced that the company is to release updated firmware for G700 and G700SE digital cameras on June 17, 2011.
 
Based on the many comments and suggestion received from end users, the firmware for existing G700 and G700SE cameras has been updated to add new functions and menus that increase ease-of-use and productivity not only in construction and engineering but also in a wide range of other business applications.
 
The G700’s water and dust-proof design ensures reliable performance in harsh environments in a variety of applications, from disaster relief through medical or production environments that require cleaning and sterilization, to engineering and construction. The G700SE shares its little sister’s water- and dust-proof design but offers as standard wireless LAN and Bluetooth® for wireless data transfer and supports optional GPS units and bar-code readers.
 
Manuals for updated firmware and functions can be downloaded free of charge from the Ricoh website.

[G700 and G700SE function-enhancing firmware]

＜Enhanced functions＞

1. Firmware for All Cameras in the G700 Series Updates

(1)    Playback zoom available with image memos
Images stored in camera memos can now be viewed using playback zoom, complete with scrolling, allowing any part of each image to be viewed in detail.

(2)    Camera memo on/off
Camera memos can be disabled even when a memo list is uploaded to the camera, allowing the camera to be used not only for on-site photography but also in applications in which memos are not required.

(3)    New CALS Picture Quality options
12M 4:3F, 12M 4:3N, and 10M 3:2 F options have been added to the CALS Pic Quality menu.

(4)    New matrix barcode type
G700-series cameras now support Aztec barcodes.

 

 

2.    Firmware for the G700SE Updates

(1)    Compass selection
When both optional GP-1 and Bluetooth®-equipped GPS units are connected, you can now choose the device used to supply the compass heading.

(2)    Declination
You can now choose whether compass data supplied by optional GP-1 and Bluetooth®-equipped GPS units are corrected for magnetic declination.

(3)    Display of GPS data during movie recording
GPS data are now displayed during movie recording.

(4)    Compass headings displayed in degrees
A Degrees option has been added to Compass Heading in the expanded settings menu.

 

 

Contact Information:

Alpha Digital Services Ltd : UK Exclusive Distributor
http://www.alphadigitalservices.co.uk/

Ricoh announces enhanced firmware update for GR and GR Digital III

Ricoh has announced extensive firmware updates for both the GXR and GR Digital III high-end compacts. The updates will be available from the Ricoh Website from the 28th March.

Press release:

Ricoh releases a function enhancing firmware update for “GXR” and “GR DIGITAL III”

Tokyo, Japan, March 28th 2011- Ricoh Co., Ltd. (President and CEO: Shiro Kondo) will release both the third function-enhancing firmware update for its GXR range of compact digital cameras which were initially released in December 2009, and the fourth function-enhancing firmware update for its GR DIGITAL III range of cameras which were originally released in August 2009, on March 28th, 2011.

Ricoh’s function-enhancing firmware updates are developed in response to opinions and requests received from a large number of customers via surveys submitted at registration time and through other channels. These updates enable customers who already own GXR and GR DIGITAL III to update their firmware to include the latest functions, thus making it possible for them to enhance the performance and usability of their cameras by adding new function and setting possibilities.

With the GXR system, the lens, image sensor, and image processing engine are all mounted within the camera unit instead of the body, creating a groundbreaking interchangeable unit system the utilizes a slide mechanism for attachment and removal.

The GR DIGITAL III is the successor to the GR DIGITAL II, which was originally released in November 2007, and features an open F1.9 large aperture lens, and achieves superb picture quality in a compact body.

The function-enhancing firmware and instructions for using these functions can be downloaded free of charge from the Ricoh website.

 

 

1. GXR Third Function-enhancing Firmware

<Enhanced Functions for All Camera Units>

(1) Addition of the “Scene Mode” for photographic expression with a difference
The addition of the new “Scene Mode” provides 5 types of mode to expand your photographic expression. Choose from “Soft Focus”, “Cross Process”, “Toy Camera”, “Miniaturize”, and “High Contrast Monochrome”. Simply press the shutter release to take a truly unique shot.

(2) Addition of “Target Follow Function” to AE/AF target movement function
The “Target follow function” is added to the target movement function that locks the exposure or focus on a specific part of the photographic subject. When the camera follows the subject, this function automatically continues to adjust to the target position, so that the subject is in focus at precisely the moment you want to shoot.

(3) “Reset/Cancel” function added for AE/AF target move
By pressing the cancel button during AE/AF target move, the image monitor returns to the central position. When the cancel button is pressed again, the target move mode is cancelled.

(4) “Magnified playback function” added that magnifies the center of the target moved position
When magnifying the playback screen, the center of the position moved to as the AE/AF target can be the center of the magnification

 

<Enhanced function only for the GR LENS A12 28mm/GR LENS A12 50mm camera unit>
(5) Exposure correction and white balance can be assigned to the zoom button.
In the key custom settings, exposure correction or white balance functions can be assigned to the zoom button.

２．GR DIGITAL Ⅲ　Fourth Function-enhancing Firmware

(1) Addition of Target Follow AF Function
By half-pressing the shutter button and following the set subject, this function continues to adjust to the subject position so that the subject is in focus at precisely the moment you want to shoot.

(2) Addition of “AF/Target Follow AF” switching function to the Fn. button
“AF/Target Follow AF” is added as one of the functions that can be registered to the Fn (function) 1 or Fn2 button. If the focus method is set to “multi AF”, “spot AF”, or “Target follow AF”, the focus method can be switched between “multi AF” and “Target follow AF”, or between “Spot AF” and “Target follow AF”.

(3) Addition of setting change function to ADJ. lever for scene mode
When shooting in a scene mode such as “dynamic range double shot”, “cross process”, or “high contrast monochrome”, the new function enables the ADJ. lever to be used to change settings such as ISO sensitivity and image quality.

(4) Addition of a selection function to the white balance manual setting capture area
When setting the white balance manually, the capture area used as the standard for white balance can be selected from “Entire frame” or “Spot”.

(5) Electronic level display for self-timer
When using the self-timer, the electronic level continues to be displayed after the self-timer is started.

The updates will be available here from 28th March.

Ricoh GXR firmware update adds raft of enhanced functions

Ricoh has announced a second firmware update that brings a number of enhanced functions and are briefly listed below (further information is detailed in the press release):

1) Addition of `Screen Magnification Position Movement` when shooting

2) Addition of 3 handy magnification ratios for the focus check function

3) Addition of `spot AF, macro AF area selection`

4) Addition of `ADJ key and Fn key registration function` when changing the aspect ratio

5) Addition of `key custom setting initialization` function

6) Addition of `My Setting delete ` function

7) Addition of `Sutter half-press confirm` function in the DIRECT screen

8) Exif 2.3 support

9) Addition of `Noise Reduction AUTO`

10) Macro AF Distance Limitation

11) AF Ac

The firmware update will be available shortly (October 27th, 2010) from the support area of the Ricoh of website.

Press release

Tokyo, Japan, October 26, 2010—Ricoh Co., Ltd. (President and CEO: Shiro Kondo) released the second function-enhancing firmware update on October 27th, 2010 for its GXR range of high-performance compact digital cameras which were initially released in December 2009.

With the GXR system, the lens, image sensor, and image processing engine are all mounted within the camera unit instead of the body, creating a ground-breaking interchangeable unit system that utilizes a slide mechanism for attachment and removal.

Ricoh’s function enhancing firmware updates are developed in response to opinions and requests received from a large number of customers via surveys submitted at customer registration time and other channels. This second update enables customers who already own a GXR to update their firmware to include the latest functions, thus making it possible for them to enhance the performance and usability of their cameras by adding new function and setting possibilities.

The function-enhancing firmware and instructions for using these functions can be downloaded free of charge from the Ricoh website.

<Enhanced Functions>

(1) Addition of “Screen Magnification Position Movement” when shooting
The magnification position of the shooting screen display can now be moved together with the AF/AE target movement or macro target movement. Supported in both auto focus and manual focus modes. (Macro target movement is only supported on units equipped with macro mode.)

(2) Addition of 3 handy magnification ratios for the focus check function
You can select the magnification ratio from 2:1, 4:1, and 8:1 in the shooting screen. Additionally, you can register the magnification function to the Fn1 or Fn2 key.

(3) Addition of “spot AF, macro AF area selection”
You can choose from normal or pinpoint AF area size when Spot AF is selected or when shooting in macro mode. (Only spot AF is available when GR LENS A12 50mm F2.5 MACRO or GR LENS A12 28mm F2.5 is used.)

(4) Addition of “ADJ key and Fn key registration function” when changing the aspect ratio
You can now register the aspect ratio change function to the ADJ, Fn1 and Fn2 keys.

(5) Addition of “key custom setting initialization” function
Key custom settings can be returned to their initial values.

(6) Addition of “My Setting delete” function
You can return the registered settings in the My Settings BOX and mode dial to the initial values.

(7) Addition of “Shutter half-press confirm” function in the DIRECT screen
You can confirm setting changes in the DIRECT screen by half-pressing the shutter.

(8) Exif2.3 support
Exif2.3 is now supported.

(9) Addition of “Noise Reduction AUTO”
You can now automatically adjust the noise reduction effects on the camera using the AUTO function.

(10) Macro AF Distance Limitation
When macro shooting using the GR LENS A12 50mm F2.5 MACRO, you can now select the shooting distance (distance within which the auto focus can focus) from 7-14cm or 12-30cm to provide overlapping distance ranges.

(11) AF Acceleration
The autofocus control drive system has been improved and accelerated. In association with this change, the AF mode (QK-AF and FR-AF selection mode) in the set up menu has been deleted. (When GR LENS A12 50mm F2.5 MACRO is used)

 

Further information for UK customers can be found here. I'm not sure if Ricoh cameras are represented in the US or Canada.

Ricoh New Product Announcements

Ricoh’s rugged G700 digital camera gets an upgrade with the G700SE, a 12-megapixel camera with the same waterproof, dustproof, and shockproof body as the G700, with the addition of Bluetooth 2.1+EDR and wifi (b/g) antennas (and a WPS button for easy wifi connectivity). Also for the G700SE are two optional addon modules: a GPS unit with digital compass for geotagging images (also water-, dust-, and shock-proof), and a laser barcode scanner unit.

On sale November 12th for 120,000 JPY (1,410 USD, 1,065 EUR).

Also announced is a new camera unit for the GXR, a wide-field GR LENS A1228mm F2.5, with a 23.6×15.7mm CMOS sensor and a high-end GR Engine III. Available from the 29th of October for an estimated retail price of 70,000 JPY (823 USD, 621 EUR)

 

Ricoh out 12.3MP 28mm-e F/2.5 module for GXR

Ricoh has unwrapped a new lens and sensor module (confusingly referred to as a "camera unit" in the press release and sales literature) for the GXR camera body. The module comprises of a 12.3-megapixel APS-C size CMOS sensor and matched 28mm-e f/2.5 prime. It will be available in November, but there's no word on pricing.

Ricoh out CX4

Ricoh has announced the 10-megapixel CX4, with back-illuminated CMOS sensor and 10.7x optical zoom. There's no word on price, as yet.

Press release:

August 19, 2010—TOKYO, Japan—Ricoh Co., Ltd. (helmed by president and CEO Shiro Kondo) today announced the release of the new CX4 compact digital camera. This new design offers high-power (10.7×), wide-angle 28–300 mm optical zoom and improved image-sensor-shift image stabilization in a workmanlike yet stylish package.

The new CX4’s evolved image-sensor-shift image stabilization reduces blur on average by the equivalent of about 3.7 EV—3.7 shutter-speed stops—for improved performance under dim indoor lighting and at high zoom ratios.

The camera also offers a new “subject-tracking AF” autofocus system that automatically tracks your subject, ensuring that photographs are in focus and correctly exposed whenever you choose to release the shutter. You’ll find this feature indispensable for moving subjects and close-ups.

In addition, Ricoh has further developed features designed to enhance the photographic experience, including a “night landscape multi-shot mode” that combines four exposures into a single photograph for reduced image noise, and a “creative shooting mode” that brings out the artist in everyone with soft focus, cross process, and toy camera effects. With portability enhanced by a newly-designed body featuring molded curves that make it easier to slip the camera into your pocket, the CX4 compact digital camera represents another advance in Ricoh’s philosophy of designing “A tool you will want to use every day.”

<Principal Features of the New CX4 Compact Digital Camera>

1. High sensitivity, low noise photography using improved blur reduction and high-performance noise reduction for clear, high-quality results at high zoom ratios and under low light
•    The CX4 offers completely reworked image-sensor-shift image stabilization, which reduces blur caused by camera movement—a phenomenon that is particularly likely to occur in close ups, at high zoom ratios, and in other similar situations. The effect is equivalent to increasing shutter speed by an average of about 3.7 stops.
•    The camera’s noise reduction algorithm processes the image signal as it is output from the CMOS image sensor, reducing noise without affecting resolution, tone, or color. Setting noise reduction to “MAX” enables variance-estimation noise reduction that analyzes the distribution of noise in the data captured by the image sensor and optimizes processing for individual areas of the image.
•    The back-illuminated, 10-megapixel CMOS image sensor offers improved low-light performance.

2. A portable, easy-to-use design featuring 10.7× optical zoom (28–300 mm)
•    Ricoh’s unique retracting lens system allows a wide-angle, high-power (10.7×) zoom lens to be incorporated into a compact camera body only 29.4 mm thick.
•    With picture angles that range from 28 mm (wide angle) to 300 mm (telephoto), this high-power zoom lens is adapted to almost any situation. Choose wide angles for landscapes or cramped interiors that limit the distance between camera and subject, or zoom in for compelling telephoto shots.

3. An autofocus system that automatically tracks the subject (subject-tracking AF)
•    Subject-tracking AF automatically tracks the subject selected when the shutter-release button is pressed halfway, ensuring that photographs are in focus and correctly exposed whenever you choose to release the shutter. This feature is ideal for shots of active children and pets, as well as for photographs of flowers and other subjects that demand careful composition.

4. A “creative shooting mode” that offers a choice of six artistic effects
•    Choose “soft focus mode” for an effect similar to that produced by soft-focus lenses. The strength of the effect can be selected from “weak” and “strong.”
•    Select “cross-process mode” for colors that differ markedly from those in normal photographs. Choose a color scheme from “basic,” “magenta,” and “yellow.”
•    “Toy camera mode” replicates the sharp contrast and saturated colours associated with toy cameras, together with their characteristic distortion and vignetting.
•    The CX4 also offers the “dynamic range double shot,” “miniaturize,” and “high-contrast B&W” modes made popular by the CX3.

5. High-quality results over a wide tone range
•    An output pixel interpolation algorithm with dedicated Smooth Imaging Engine IV logic circuits reduces loss of detail in highlights to faithfully recreate beautiful high-contrast scenes exactly as they appear to the naked eye.
•    Multi-pattern auto white balance produces colors close to those seen by the human eye in portraits shot in a mixture of sunlight and shade or with both the flash and natural light. High-contrast scenes like these often prove challenging for other, less advanced white-balance algorithms.

6. Eleven scene modes that make it easy to adjust settings to suit your subject
•    The CX4 features a new “night landscape multi-shot” mode that creates clear, beautiful photos of night scenes by automatically and precisely combining a series of exposures shot at high sensitivities to reduce the blur and noise normally associated with pictures taken under low light, allowing photographers to taste the joys of hand-held, tripod-free night photography.
•    The eleven scene modes that were so well-received by users of the CX3—including “pets mode” for portraits of your favorite pet cat—are also included in the CX4.

7. A 920,000-dot, 3.0-inch high-definition VGA monitor
•    The large, high-resolution LCD monitor boasts high contrast and a wide viewing angle. A fluorine coating keeps the monitor free of stains, while a hard coating and anti-reflection coating prevent scratches and ensure that the display in the monitor is clearly visible even outdoors in bright sunlight.
•    Wide-gamut color reproduction (100% of sRGB) ensures that colors are displayed vividly and with high fidelity.

8. Many other features that reflect Ricoh’s design philosophy: “A tool you will want to use every day”
•    The CX4 offers high burst rates of about 5 frames per second (fps) during continuous shooting.
•    Macro mode can be used to take photos at distances as close as 1 cm when the camera is zoomed out to a focal length equivalent to 31 mm in 35 mm format, or at distances as close as 28 cm when the camera is zoomed all the way in.
•    “Scene auto mode” offers the ultimate in “point-and-shoot” photography: just point the CX4 at your subject and let the camera optimize settings for best results.
•    The camera can record HD movies with a frame size of 1,280 × 720 pixels.

*    All focal lengths in this news release have been converted to 35 mm format.
*    All instances of “MP files” refer to “Extended MP files” in a format that conforms to the CIPA “multi-picture format” standard (extension “.MPO”). The CX4 can extract selected frames from MP files and save them in JPEG format.

<CX4 Principal Specifications>

No. of Effective Pixels (Camera):
Approximately 10.00 million pixels

Image Sensor:
1/2.3-inch CMOS (total pixels: approx. 10.60 million pixels)

Lens:
Focal length: f=4.9–52.5 mm
(Equivalent to 28–300 mm for 35 mm film cameras. With Step Zoom set, focal lengths can be fixed at eight steps: 28 mm, 35 mm, 50 mm, 85 mm, 105 mm, 135 mm, 200 mm, and 300 mm)
F-aperture: F3.5 (Wide)–F5.6 (Telephoto)
Shooting Distance: Normal shooting: Approx. 30 cm–infinity (Wide), approx. 1.5 m–infinity (Telephoto) (from the front of the lens)
Macro: Approx. 1 cm–infinity (Wide), approx. 28 cm–infinity (Telephoto), approx. 1 cm–infinity (Zoom Macro) (from the front of the lens)
Lens Construction: 10 elements in 7 groups (aspheric lens: 4 elements and 5 surfaces)

Zoom Magnification:
Optical: 10.7x zoom (equivalent to 28-300 mm focal length for 35 mm cameras)
Digital: 4.8x up to 51.4x (equivalent to 1440 mm) when used with optical zoom
Auto Resize: 5.7x*1 up to 61.0x*1 (equivalent to 1710 mm) when used with optical zoom

Focus Modes:
Multi AF / Spot AF / Face-priority Multi AF (Contrast AF method with AF Auxiliary Light), Subject-tracking AF / Multi-target AF (Contrast AF method), MF / Snap / ∞(fixed focus)

Motion Blur Reduction:
Image sensor shift method image stabilizer

Shutter Speed: *2
Still image: 8, 4, 2, 1–1/2000 sec. / Movie: 1/30–1/2000 sec.

Continuous Shooting:
Continuous shooting speed: *3 approx. 5 frames/sec. (10M 4:3F shooting time; shooting speed after 12 pictures is approx. 3 frames/sec.)
Continuous shooting capacity: 999 pictures

Exposure Control:
Exposure Metering Mode: Multi Light Metering (256 segments) / Center-weighted Light Metering / Spot Metering
Exposure Mode: Program AE
Exposure Compensation: Manual Exposure Compensation +/−2.0EV (1/3EV Steps), Auto Bracket Function (−0.5EV, ±0, +0.5EV)

ISO Sensitivity (Standard Output Sensitivity):
AUTO, ISO100 / ISO200 / ISO400 / ISO800 / ISO1600 / ISO3200

White Balance Mode:
Auto / Multi-pattern Auto / Outdoors / Cloudy / Incandescent 1 / Incandescent 2 / Fluorescent / Manual, White balance bracket function

Flash:
Flash Mode: Auto flash (fires automatically in low-light conditions and when the subject is backlit) / Anti Red-eye / Flash On / Flash Synchro. / Flash Off
Built-in flash range: Approx. 20 cm–4.0 m (Wide), approx. 28 cm–3.0 m (Telephoto) (auto ISO with a maximum of ISO 1600, measured from the front of the lens)
Flash compensation: +/−2.0EV (1/3EV Steps)

Monitor:
3.0-inch Transparent LCD (approx. 920,000 dots)

Shooting Mode:
Auto shooting mode / Movie mode / Scene auto mode / Scene mode (Portrait / Discreet Mode / Night. Port. / Night Landscape Multi-shot / Sports / Landscape / Zoom Macro / Pets / Skew Correct Mode / High Sens / Text Mode) / My settings mode / Continuous mode / Creative Shooting Mode (Dynamic Range / Miniaturize / High Contrast B&W / Soft Focus / Cross Process / Toy Camera)

Picture Quality Mode: *4
F(Fine) / N(Normal)
No. of Pixels Recorded:
Still image/multi-picture: 3648×2736, 3648×2432, 2736×2736, 3648×2048, 2592×1944, 2048×1536, 1728×1296 (multi-picture only), 1280×960, 640×480
Movie: 1280 x 720, 640 x 480, 320 x 240
Text: 3648 x 2736, 2048 x 1536

Recording Media:
SD memory card, SDHC memory card (up to 32 GB), Internal memory (approx. 86 MB)

Storage Capacity (Pictures/Time): *5 (internal memory approx. 86 MB):
Still image/multi-picture: 3648×2736 (F: 22, N: 37), 3648×2432 (F: 24), 2736×2736 (F: 29),
3648×2048 (F: 29), 2592×1944 (F: 34), 2048×1536 (F: 53), 1728×1296 (N: 127) (M-Cont Plus), 1280×960 (F: 96), 640×480 (F: 394), 640×480 (N: 691)(Speed Cont)
Movie:*6 1280×720 (16 sec.), 640×480 (49 sec.), 320×240 (1 min. 59sec.)

Recording File Format:
Still Image: JPEG (Exif ver. 2.21) *7
Multi-picture: CIPA DC-007-2009 Multi-Picture Format
Movie: AVI (Open DML Motion JPEG Format compliant)
Compression method: JPEG Baseline method compliant

Other Major Shooting Functions:
Continuous, Self-Timer (operation time: approx. 10 sec. / approx. 2 sec. / custom self-timer), Interval Timer (Shooting interval: 5 sec.–1 hour, 5 sec. steps), Color Bracket function, Focus Bracket function, AE/AF Target Shift, Histogram, Grid Guide, Electronic Level

Other Major Playback Functions:
Grid View, Enlarged Display (maximum 16×), Resize, Level Compensation, White Balance Compensation, Trim, Flag, Slideshow, DPOF Setting

Interface:
USB 2.0 (High-Speed USB) Mini-B, Mass storage compatible*8 / AV Out 1.0Vp-p (75Ω)

Video Signal Format:
NTSC, PAL switchable

Power Supply:
Rechargeable Battery: DB-100×1

Battery Consumption: *9
Based on CIPA Standard: Using the DB-100, approx. 330 pictures (when LCD Dim is on) *10

External Dimensions (W × H × D):
101.5 mm × 58.6 mm × 29.4 (24.4 mm at thinnest part) (according to CIPA guidelines)

Weight:
Approx. 205 g (including the supplied battery and SD memory card)
Approx. 184 g (body only)

Operating Temperature Range:
0ºC–40ºC

*1. VGA image size
*2. Shutter speed upper and lower limits vary depending on Shooting Mode and Flash Mode.
*3. Values measured under Ricoh measurement conditions using a Panasonic PRO HIGH SPEED 8GB SDHC memory card. The continuous shooting speed and number of pictures will vary depending on the shooting conditions, the type of recording media used, the condition of the recording media, etc.
*4. The picture quality modes which can be set vary depending on the image size.
*5. All figures are approximate.
*6. Individual movies can be up to 4 GB in size. Approximate maximum length is 12 minutes for movies with a frame size of 1280×720 and 29 minutes for movies with a frame size of 640×480 or 320×240.
*7. Compatible with DCF and DPOF. DCF is the abbreviation of the JEITA standard “Design rule for Camera File system.” (Full compatibility with other devices is not guaranteed.)
*8. Mass storage driver is compatible with Windows XP, Windows Vista, Windows 7, and Mac OSX 10.1.2–10.6.3
*9. Shooting capacity was measured using CIPA-standard parameters. This is only an estimate, and performance may vary according to usage conditions.
*10. When LCD Auto Dim is off: approx. 310 pictures

 

Windows is a trademark or registered trademark of Microsoft Corporation in the U.S.A. and other countries. Mac OS is a registered trademark of Apple Inc. in the U.S.A. and other countries.

 

 

Ricoh announces GXR and S10 unit available in kit

Previously only available separately, the Ricoh GXR body and S10 lens module are now available as a kit. The price will be 599 Euros (£496 equivalent, potentially saving £244 buying separately) but the UK price is still be to confirmed. The kit will be available from July 16th.

Ricoh announces the GXR＋S10 KIT

A camera kit that includes the GXR and RICOH LENS S10 24-72 mm F2.5-4.4 VC

 

Tokyo, Japan, July 6, 2010—Ricoh Co., Ltd. (president and CEO: Shiro Kondo) today announced the release of the new GXR+S10 KIT, a camera kit that combines the GXR body and the “RICOH LENS S10 24-72 mm F2.5-4.4 VC”* GXR camera unit featuring a high-performance 3x wide-angle zoom lens.

*The “VC” designation indicates that this unit has the Vibration Correction function developed independently by Ricoh.

*The GXR+S10 KIT includes both the GXR body and RICOH LENS S10 24-72 mm F2.5-4.4 VC in a single package.

The GXR+S10 KIT is the second GXR and camera unit kit product, following the popular GXR+P10 KIT, which is already on sale. As GXR basic kits, these two kits can be used immediately upon purchase so they make it easier for a wider range of customers to buy and use the GXR.

For Full Information, please see:
URL: http://www.ricoh.com/r_dc/gxr/

 

Ricoh launches website for the CX1

I like the CX1, not only is it well made and responsive, the picture quality is up there with the best of them. So it comes as little surprise to see Ricoh have announced the launch of the CX1 website. Go take a look here.

Help support this site and buy from:

Amazon.com are not displaying the CX1 at this time.

Ricoh announce CX1 with CMOS sensor

Ricoh are proud to announce the launch of the CX1

The CX1 features the highly evolved image processing engine Smooth Imaging Engine IV together with a CMOS sensor that enables high-speed image processing. The CX1's expanded dynamic range of 12 EV equivalent makes it possible to capture high-contrast scenes in a way not possible with earlier models.

New Features:

Enhanced high-speed continuous shooting functions. Smooth continuous shooting*. High-speed continuous shooting at approx. 4 frames/sec . Continuous shooting at overwhelming speed. 120 frame/sec. Ultra-high-speed continuous shooting. The M-continuous plus shooting function does continuous shooting that saves the 30 images (30 frames/sec.) taken during the one second or so before the finger is removed from the shutter release button or the 30 images (15 frames/sec.) taken during the two seconds before.

Dynamic Range Double Shot Mode - Decisive reduction of overexposure/underexposure.
Multi-Pattern Auto White Balance - A dramatic transformation for people photography.
Multi-Target Auto Focus - Shoot seven images with different focal distances.
Smooth Imaging Engine IV＋CMOS sensor - superb image quality.
Price and Availability:
The CX1 will be available in the UK from 13th March at £299.99 inc VAT

Full press release:

Tokyo, Japan, February 19, 2009—Ricoh Co., Ltd. (president and CEO: Shiro Kondo) today announced the release of the CX1. The CX1 features the highly evolved image processing engine Smooth Imaging Engine IV together with a CMOS sensor that enables high-speed image processing. For maximum enhancement of image beauty, the CX1 has the imaging power to brilliantly isolate one instant in time, and for high-sensitivity shooting it achieves sharp resolution and noise reduction without compromising colour reproduction. The CX1's expanded dynamic range of 12 EV equivalent makes it possible to capture high-contrast scenes in a way not possible with earlier models.

With the new image processing engine Smooth Imagine Engine IV and a new high-speed image processing CMOS sensor installed, the CX1 achieves greater image quality while at the same time expanding dynamic range with its Dynamic Range Double Shot Mode that shoots two still images with different exposures, and then records an image that combines the properly exposed portions of each image. With the new enhanced continuous shooting function, the CX1 shoots at 120 images (120 frames/sec.)

In addition, functions such as Multi-Pattern Auto White Balance (sets white balance based on the light sources of segregated areas of the image) and Multi-Target AF (shoots consecutive images at seven focal distances automatically defined by the camera) enable the new CX1 to create beautiful images giving an almost naked-eye impression.

This is a digital camera that takes the design concept "A tool you will want to use every day" to a new level of perfection.


New Features:

1. Enhanced high-speed continuous shooting functions - Don't miss the decisive moment.

o Smooth continuous shooting*. High-speed continuous shooting at approx. 4 frames/sec
*Continuous shooting speed will vary depending on shooting conditions, card type, card condition, etc.

o Continuous shooting at overwhelming speed. 120 frame/sec. Ultra-high-speed continuous shooting. With ultra-high-speed continuous shooting, the CX1 shoots 120 images (120 frames/sec.) during an interval of about one second after the shutter release button is pushed, or 120 images (60 frames/sec.) during an interval of about two seconds.

*Image size is fixed at N640 (VGA).
*The consecutively shot images are recorded as a single MP file (a file format with multiple still images in a single file).

o Don't miss your target. M continuous shooting plus. The M-continuous plus shooting function does continuous shooting that saves the 30 images (30 frames/sec.) taken during the one second or so before the finger is removed from the shutter release button or the 30 images (15 frames/sec.) taken during the two seconds before. By taking your finger from the shutter release just after the decisive moment has passed, you can be sure that you have caught the exact image.

*Image size is fixed at N1728 (2M).
*The consecutively shot images are recorded as a single MP file (a file format with multiple still images in a single file).

2. Dynamic Range Double Shot Mode - Decisive reduction of overexposure/underexposure.

It can be difficult to photograph scenes in which the level of brightness varies greatly. With dynamic range double shot mode, the CX1 shoots, consecutively at high speed, two still images with different exposures, and then it records an image that combines the properly exposed portions of each. Expanding the dynamic range up to a maximum equivalent to 12 EV makes it possible to record images that give an almost naked-eye impression. You can select the expansion effect from 4 types, Very Weak, Weak, Medium and Strong on the menu.

3. Multi-Pattern Auto White Balance - A dramatic transformation for people photography.

For scenes with both sunlight and shadow and scenes mixing flash and natural light (or fluorescent light, etc.) during flash photography, this function can define white balance to fit the light source of each segregated area of the image. This new capability is very powerful for people photography in scenes which could not be adequately handled by past auto white balance functions, which used an average setting for the entire image.
The new image processing engine (SIE IV) has a specialized circuit that analyzes the image broken down into 32x27 areas. The white balance correction factor is defined for the light source of each area. This makes it possible to do white balancing correction for multiple light sources.

4. Multi-Target Auto Focus - Shoot seven images with different focal distances.

Multi-target AF does high-speed consecutive shooting of seven images with different focal distances determined by the camera. It is effective for scenes (such as flowers) where there is a narrow range for a sharp focus. The camera automatically decides the seven focus points and does the high-speed consecutive shooting of seven images while shifting the focus to each point. After shooting, you can select the image with the preferred focus.

5. Smooth Imaging Engine IVÅ{CMOS sensor - superb image quality.

The CX1 features the highly evolved image processing engine Smooth Imaging Engine IV together with a CMOS sensor that enables high-speed image processing. For maximum enhancement of image beauty, the CX1 has the imaging power to brilliantly isolate one instant in time, and for high-sensitivity shooting it achieves sharp resolution and noise reduction without compromising colour reproduction.

6. Pixel output interpolation algorithm

The addition of a customized circuit to the image processing engine has made it possible to include a pixel output interpolation algorithm that minimizes whiteout in high-contrast situations, thereby enabling you to faithfully capture the excitement seen by your eyes. With techniques that use R (red) and B (blue) information to interpolate G (green) information (which is prone to saturation), the CX1 expands dynamic range by up to +1 EV over previous method.

Price and Availability:

The CX1 will be available at SRP £299.inc VAT from 13th March – pre-orders will be taken prior to this date. For further sales information, please contact Ricoh on 0208 261 4031 or visit http://www.ricoh.com/r_dc/