Monday, 25 June 2012

Pentax UK rolls out Meet Britain campaign


Press release

Sarah Harding and Reggie Yates participate in a unique portrait of Britain in 2012
To celebrate the launch of the new PENTAX K-30 DSLR camera, PENTAX RICOH IMAGING UK LIMITED has today launched Meet Britain, a nationwide competition asking members of the public to submit images of the things they feel make Britain great.
The campaign is being spearheaded by singer and actress Sarah Harding and DJ and TV presenter Reggie Yates who will each create a set of images, which will provide a unique insight into the people and places that make Britain special to them.
PENTAX are also inviting members of the public to get involved by submitting photographs of the things they feel make Britain iconic. Entrants can submit images across five different categories:
-Summer Holidays
-Friends and Family
-Great British Culture
-Great British Outdoors
The best images will then be shortlisted and will feature in an exhibition which will be open to the public in September. One winner from each category will take home a PENTAX K-30 camera and one overall winner will take home the £1,000 prize fund.
Discussing the campaign, Sarah Harding said; “I’m really proud of my British roots, so to be an ambassador for Pentax and to fly the flag for the Meet Britain campaign is really exciting. There are so many world-class events taking place in the UK this summer, from music festivals to major sporting occasions – there is something for everyone to capture on camera.”
Reggie Yates added; “Photography is one of my favourite hobbies so I am delighted to be involved in the Meet Britain campaign. I can’t wait to see how creative the British public is, and it gives me a chance to indulge in one of my passions!”
The competition will be open to members of the public until 3rd September 2012 and people can submit their photographs via the Meet Britain app on the PENTAX UK Facebook page:
In honour of Great Britain in 2012, PENTAX has created two coloured versions of the new K-30 camera – a Royal blue and a white version, as well as the more traditional black.
The PENTAX K-30 is a mid-level digital SLR camera developed to help SLR beginners capture high-quality images with ease. Packed in a compact, weather-resistant, dustproof and lightweight body, the PENTAX K-30 combines the size of an entry-level DSLR with features more commonly found in advanced models. These features include a 16 megapixel sensor, glass prism finder with nearly 100% field of view, high-speed shooting at six images per second, a 1/6000 second high shutter speed, and a full-HD movie function. Together with a comfortable grip and a sporty, functional design, the K-30 guarantees a dependable, flawless performance every time.


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