Thursday, 14 June 2012

Nikon announces two new zooms, 70 million lenses produced

Nikon has launched to new lenses today, the AF-S DX NIKKOR 18-300mm f/3.5-5.6G ED VR for APS-C format cameras (such as the Nikon D7000 and D300s) and the AF-S NIKKOR 24–85mm f/3.5–4.5G ED VR (a long overdue update to the slot-drive 24-85mm f/2.8-4D IF, as well as the newer AF-S 24-85mm f/3.5-4.5G lens that was subsequently dropped). Both new lenses will be available by the end of the month, retailing at £849.99 / Euros 1002 for the 18-300mm and £519.99 / Euros 613.00 for the 24-85mm. The re-introduction of the relatively affordable 24-85mm lens will add credibility to the rumors of an impending full-frame camera, replacing the 12-megapixel D700 (pretty much confirmed now as being called the D600 on various rumor sites).

Neither lenses are available to pre-order via Amazon yet, but B&H Photo are taking orders:

24-85mm $599.95
18-300mm $999.95

AF-S DX NIKKOR 18-300mm f/3.5-5.6G ED VR - One for All


RRP: £849.99 / Eur 1002.00
Sales start date: 28th June 2012
London, UK, 14th June 2012 – Nikon today announces a new high-powered DX-format zoom lens with wide-angle to super-telephoto reach and Vibration Reduction. Boasting an ultra-high 16.7x zoom ratio and incredibly wide 18-300mm focal range, this new lens is a great all-rounder for photographers with a broad range of interests.
Simon Iddon, Product Manager for Enthusiast Products, at Nikon UK says: “This new 18-300mm lens is ideal for photographers looking to travel light – it’s a versatile lens that allows you to capture a whole range of scenes with ease, thanks to its remarkable zoom range.”
All in One
With its versatile wide-angle to super-telephoto reach, this 16.7x zoom lens is perfect for travel or for times when you only want to take one lens out with you. The remarkable 18-300mm focal range (FX-format/35mm equivalent: 27 to 450mm) easily covers most commonly used focal lengths, going further than many comparable lenses by offering 300mm reach and a maximum aperture of f/5.6 at the telephoto end of the range. From wide landscapes to tight portraits and action photography, this lens will capture it all.
Sharp and steady
Complementing the versatile focal range is Nikon’s second-generation Vibration Reduction system (VRII) — that allows substantially sharper handheld images across the zoom range and dramatically reduces image blur, even when taking extreme telephoto shots. Three Extra-Low Dispersion (ED) glass and three aspherical lens elements provide high resolution and superior contrast, and the nine blade rounded diaphragm opening makes out-of-focus elements blend together smoothly. Nikon's compact Silent Wave Motor technology (SWM) combines fast and precise auto focus with super-quiet operation.
Built to travel 
A practical zoom-lock switch keeps the lens secure when not in use, and it boasts a metal mount with rubber sealing for protection against dust and moisture.
This lens comes with a lens case CL-1120 and hood HB-58.

Nikon launches new lens: AF-S NIKKOR 24–85mm f/3.5–4.5G ED VR


RRP: £519.99 / Eur 613.00
Sales start date: 28th June 2012
London, UK, 14th June 2012:   Nikon today announces a new FX-format zoom lens with broad 24-85mm focal range, compact build and Vibration Reduction. With a versatile reach from wide-angle up to telephoto and a lightweight body, it’s a smart choice for FX camera users looking for a multi-purpose lens that doesn’t cut any corners when it comes to image quality.
Hiro Sebata, Product Manager, Professional products at Nikon UK, says: “The new 24-85mm is a high quality, versatile lens that is ideal for a variety of shooting scenarios; from portrait to landscape to low light situations. With a compact build, this new lens perfectly complements Nikon’s FX format bodies to produce stunning results.”
Developed to be especially compact for an FX-format zoom lens, this 24-85mm NIKKOR is ideal for people who want a lens that offers the freedom to shoot a wide variety of day-to-day moments and subjects. The versatile 24-85mm range covers most commonly used focal lengths with ease: from landscapes to portraits, you can go fairly wide or zoom into distant objects without needing to change lenses.
Sharp and Steady
Complementing the versatile focal range is Nikon’s second-generation Vibration Reduction technology (VRII) — that allows substantially sharper handheld images across the zoom range and dramatically reduces image blur, especially when shooting towards the telephoto end of the range. VRII also enables you to shoot using shutter speeds up to four stops slower, enabling you to shoot more effectively when shooting in low light.
Nikon’s Super Integrated Coating ensures superb colour reproduction, while Extra-Low Dispersion (ED) glass and three aspherical lens elements help deliver stunning sharpness and contrast, even at maximum aperture.
Good to Go
Well-balanced in terms of size, weight, price and image quality — and boasting a weather-sealed mount — this lens offers a worthwhile combination of precision NIKKOR optics, broad focal range and lightweight build for people on the go. This lens comes with a lens case CL-1118 and hood HB-63.

Total Production of NIKKOR Lenses for Nikon Interchangeable Lens Cameras Reaches Seventy Million



London, UK, 14th June 2012: Nikon today announced that total production of NIKKOR lenses for interchangeable lens cameras reached seventy million at the beginning of June 2012. The figure is up five million since production reached sixty five million in October 2011. Moreover, total production of AF-S lenses equipped with the Silent Wave Motor (SWM), the autofocus motor developed by Nikon, has reached 30 million.

Since 2011 and the 65 million milestone, Nikon has continued to actively develop new products under the NIKKOR brand and has released four 1 NIKKOR lenses with a simple design in various colours for the compact and lightweight Nikon 1 J1 and Nikon 1 V1 AC-IL system cameras – the first two models in the Nikon 1 series. In addition, Nikon launched new FX-format compatible NIKKOR lenses that maximize the potential of high-performance cameras such as the new D4 flagship D-SLR camera, and the 36.3 million pixel D800 and D800E D-SLRs.
Thirty million SWM-equipped NIKKOR lenses
The Silent Wave Motor, or SWM, is an ultrasonic autofocus motor developed by Nikon. Nikon’s SWM converts ‘traveling waves’ into rotational energy to focus the optics. This enables extremely smooth, quiet and comfortable autofocusing. Among the first lenses for which Nikon adopted the SWM was the Ai AF-S NIKKOR 300mm f/2.8D IF-ED, released in 1996. Since then, the SWM has been built into a total of 58* different lenses of all types, from ultra-wide-angle to super telephoto DX- and FX-format lenses, zoom lenses, and even Micro lenses. It has been adopted for more than 90% of NIKKOR lenses currently manufactured.
*The total number of NIKKOR lenses equipped with the SWM currently available (as of June 14, 2012). 
The NIKKOR brand
As the brand name for Nikon lenses, NIKKOR has become synonymous with high-performance, high-quality SLR lenses. The NIKKOR name comes from adding "R", a common practice in the naming of photographic lenses at the time the name was established, to "Nikko", the Romanized abbreviation for Nippon Kogaku K.K. In 1933, the large-format lens for aerial photography was released with the name Aero-NIKKOR.
NIKKOR has always been ahead of the times. The OP Fisheye-NIKKOR 10mm f/5.6 fisheye lens for SLR cameras, released in 1968, was the world's first lens to incorporate aspherical lens elements. What's more, NIKKOR lenses for the latest SLR cameras utilize a number of Nikon's own cutting-edge technologies, including Nano Crystal Coat, which virtually eliminates internal lens element reflections across a wide range of wavelengths.

The current line-up of NIKKOR lenses for Nikon SLR and Nikon 1 system cameras offers a rich variety of lenses, including fisheye lenses, super wide-angle to super telephoto lenses, micro lenses and PC-E lenses.

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