Wednesday, 14 December 2011

Life 75 - New iPad App To Celebrate 75th Anniversary Of Life Magazine

To celebrate its 75th anniversary, LIFE's editors have drawn on its extraordinarily rich photo collection to produce the LIFE 75 App, a selection of the very best of LIFE. Offering a unique viewing experience, the LIFE 75 App features more than 200 photos and related magazine covers, along with video and audio clips that tell the story of how LIFE was made.

Seventy-five years ago, TIME publisher Henry Luce launched a new weekly magazine that he called "the biggest picture show on earth." The magazine, LIFE, was an instant hit and became the gold standard for photojournalism. LIFE has covered war and celebrity, heroes and villains, nature and society, along the way amassing millions of powerful images. Today, LIFE's tradition carries on as a line of richly illustrated books, the popular website, as well as LIFE apps. 

This app retails for $12.99/£8.99 and you can download it here.

Features Include



•A unique interactive layout, presenting LIFE's greatest photos in landscape view and related covers in portrait mode

•Numerous audio clips featuring LIFE’s past and present editors and photographers, providing exclusive insight on their time at LIFE

•Video clips in which LIFE's most brilliant photographers tell how they got their shots

•An interactive game, Editor’s Choice: Can you choose the photo that made the cut?

•Galleries of rarely seen photos, available only in LIFE 75
•Multiple navigation points, including a "decades bar" that sorts the photos from the 1930s to the 2000s.

Topics Include



•Up Close with the Stars: Hollywood's brightest lights gave unfettered access to their lives. The result: special pictures of the likes of Marilyn Monroe and Elizabeth Taylor.

•Memorable Moments: LIFE; was always present to capture the crucial instant, from Gen. Douglas MacArthur landing in the Philippines to Martin Luther King Jr. launching his civil-rights crusade.

•In the Wild: LIFE offers a menagerie of the exotic and domestic, the cute and the terrifying.

•At War: LIFE's intrepid photographers brought home the horror and the heroism, including images that helped changed how Americans felt about Vietnam.

•Heroes and Villains: LIFE made unforgettable portraits of some of the most admired and reviled people of our time.

•LIFE Classics: The sailor kissing the nurse. The Marlboro Man. LIFE published images that became nothing short of iconic.

•Magical Places: The Taj Mahal by moonlight, Mt. Everest in sharpest daylight. Witness some of the world’s greatest scenic and architectural wonders.


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