Skip to main content

Olympus announces 12-50mm f/3.5-6.3 EZ

media_1323855038092.png

UPDATE 25 Feb, 2012: Amazon US has just eight of the new Olympus M.Zuiko Digital ED 12-50mm f/3.5-6.3 EZ in stock (sold by H and B Digital, fulfilled by Amazon). All other retailers are taking pre-orders at this time.

Olympus has introduced a new 12-50mm zoom (24-100mm equivalent) and has several new features besides the focal length and ratio. It's the first from the maker to feature power-zoom intended primarily for video shooters but it also boasts a focus-hold button (to avoid re-focusing) and the same level of weatherproofing as the Top Pro lens range for their DSLRs. We were told by a spokesperson that the new lens will be available late January or early February with an RRP of £349.99 inc. VAT.

Pre-order the 12-50mm at Adorama Camera (US) at $499.99, UK readers can pre-order from Wex Photographic at £369.99 inc VAT.

Thank you for buying through this site's links.

PRESS INFORMATION

Olympus makes zooming even smoother

A new zoom lens for a new PEN generation

The M.ZUIKO DIGITAL ED 12-50mm 1:3.5-6.3 EZ

London, 14 December 2011 – Olympus’s new generation of multi- talented PEN cameras can enjoy a new Standard Zoom, the M.ZUIKO DIGITAL ED 12-50mm 1:3.5-6.3 EZ. It comes with a new ultra-smooth, near-silent electromagnetic zoom mechanism that powers the lens on its own – no potentially jerky wristwork required. This makes it easy for anyone to make great home movies. Add in variable zoom speed and blazing quick auto focus, and it’s the perfect zoom lens for recording movies and portraits. It’s also ideal for high-quality macros and wide- angle shots. With an 84° max. angle of view, 24-100mm* focal range and manual zoom mode, this exceptional lens gives PEN owners all the options. The PEN line-up has a multi-talented standard zoom lens to match. It goes on sale from end of January 2012, for £349.99.

Smoother and quieter
The M.ZUIKO DIGITAL ED 12-50mm 1:3.5-6.3 EZ takes the movie zoom lens to a new level. An electromagnetically powered zoom mechanism lets you zoom in and out smoothly and quietly, at a constant rate. This avoids the camera-shake that often occurs when you zoom by hand and cuts out the noise of motor gears in the background, which can potentially ruin your movie. You can set the motor to zoom at one of three set speeds. The ‘slow’ setting allows time to concentrate on composing while ‘fast’ makes sure no shot is missed.

Faster and closer
The new lens delivers 4.2x standard magnification and is very quick. The electromagnetic motor makes for near-instant response and, in combination
1with Olympus’ proprietary MSC (Movie and Still Compatible) technology, ensures fast and near-silent autofocus. For this lens, Olympus enhanced MSC by adding a Linear Motor Drive that makes use of the electromagnetic motor to make focussing even faster, quieter – and better for recording movies.
Automatic and manual

As you’d expect from an Olympus PEN lens, the M.ZUIKO DIGITAL ED 12- 50mm 1:3.5-6.3 EZ delivers superb image quality, thanks not least to a multi-layer coating on all the lenses and two aspherical lenses that correct common zoom aberrations. The pristine quality is particularly evident in Macro mode, which offers 0.72x* magnification at 20 to 50cm. Less familiar is the new L-Fn button (a first on a PEN lens), which prevents the camera focussing on the wrong subject by mistake. Should something suddenly come between the lens and your intended subject, you simply push this button to temporarily suspend autofocus until it’s moved out of the way. For fans of hands-on shooting, the lens offers another rare treat – the option to suspend autofocus altogether and switch to the manual zoom ring.

The Micro Four Thirds standard makes PEN cameras especially compact and portable, which allows PEN owners to shoot in all kinds of places and conditions. So it’s comforting to know this lens is fitted with the same top- notch dust- and splash-proof mechanism originally developed for high-end ZUIKO DIGITAL Top Pro Series lenses. Now, wherever you go with your PEN you’ve got a zoom lens that’s tough enough to go too.

The M.ZUIKO DIGITAL ED 12-50mm 1:3.5-6.3 EZ will sell separately and as part of a kit with one of the three newest PEN cameras: the PEN Lite (E- PL3), PEN Mini (E-PM1) and the flagship PEN E-P3. A matching protection filter, lens case and hood are also available.
* 35mm equivalent.
2
For a full list of features, please go to www.olympus.co.uk

Comments

Popular posts from this blog

Hasselblad H4D-60 review

UPDATE 18 May, 2012: Hasseblad is set to reduce the price on the H4D cameras by as much as $11,000 / 6,200 Euros on the H4D-60, bringing the price to 23,900 euros ($30,995 / £21,995). Please see here for more details.

The last couple of decades have been turbulent for medium format camera manufacturers, but now after several well-known names have withdrawn, the market looks healthy. Two new unexpected entrants, Leica and Pentax have added to the dynamic at opposing ends of the pricing scale, forcing the two established system players to compete fiercely in their traditional rarefied role as well as the entry-level.

Partnering with both Leaf and Mamiya, Phase One has developed a trio of entry-level Mamiya DM models starting at under $14k/ £9k while continuing to offer a wide range of Phase One and Leaf backs, up to 80-megapixels. Through various offers and incentives these backs, are most likely to be partnered with the 645DF body but they are in fact compatible with a wide range of …

Fujifilm IS Pro UV-IR DSLR review

Fuji’s IS Pro is the up-date to maker’s earlier S3 UV-IR camera, and like that particular camera, the IS Pro adopts a modified image sensor that’s not shielded from UV or IR light. Consequently, with various filtration methods, the IS Pro is designed for Ultraviolet (UVA), visible and near Infrared photography.

Although there is a healthy demand for DSLRs with IR capability especially, and there are number of independent vendors (mainly in the US, but the UK also) that offer IR dedicated and full-spectrum conversion of current Nikon and Canon bodies, it’s anticipated the IS Pro will appeal largely to the scientific and forensic communities. With the departure of the S3 UV-IR, Fuji’s IS Pro continues to be the only dedicated full-spectrum interchangeable lens based DSLR that has professional-level support from a camera maker. As well as official product support and 12-month warranty, for government agencies and the like, the OEM status of the IS Pro will be particularly reassuring an…

Mitsubishi CP-D70DW dye-sublimation printer review

Roll-fed dye-sublimation transfer printers are often used in photo-kiosks but with their fast operation and touch dry photos, they’re also the printer of choice for event photographers.


Mitsubishi Electric CP-D70DW

Rating 4.5/5 HIGHLY RECOMMENDED

Price
£1214 (£999 ex VAT) $1,399.95
Contact
Mitsubishi Electric; www.mitsubishielectric.co.uk www.mitsubishi-imaging.com
Needs
Mac OS X 10.5 or Windows XP later
Pros
Print quality, job times, low media costs, durability, build, noise levels
Cons
Noise levels, paper handling niggles, colour profile on request



Buy at Adorama Camera (US) at $1,279.95, plus mail-in rebate available. Buy at Amazon US (sold by Adorama).

Buy the Dual deck CP-D70DW at Adorama now at $1,939.95, plus mail-in rebate (was $2,950).



Introduction


Unlike the process of dithering liquid ink in an inkjet, dye-sublimation printers produce authentic continuous tone images with an analogous look like that of a conventional lab-produced print. They achieve this using thin c…