Panasonic announces firmware update for Lumix GX1

Although the camera has only been on dealer's shelves for a few weeks, Panasonic has issued an update to the firmware of the Lumix GX1. The update is said to enhance AWB, AAF (AF Flexible) and AFC modes and adds a step zoom option in the customizable Fn menu, as well as addressing other, more minor, issues with the UI. The update also is said to improve the image stabilizer function of the LUMIX G VARIO 100-300mm f/4.0-5.6 zoom.

Press release:

Panasonic Announces the Firmware Update Program for DMC-GX1 and LUMIX G VARIO 100-300mm / F4.0-5.6 / MEGA O.I.S. (H-FS100300) to Enhance Performance and Usability
 
Panasonic announces the new firmware update program for the digital interchangeable lens system camera DMC-GX1 and LUMIX G VARIO 100-300mm / F4.0-5.6 / MEGA O.I.S. (H-FS100300) of LUMIX G Micro System. The firmware will be released to enhance the performance and usability in its control.
 
The following functions will be available with the new firmware:

DMC-GX1
-Enhancement in the performance of AWB
-Enhancement in the performance of [AFF] (AF Flexible) and [AFC] (AF Continuous)
-Improved stability when used with the SD Memory Card complying with UHS-I
-Addition of [STEP ZOOM] and [ZOOM SPEED] in the setting of [Fn] (Function) button and [Q.MENU]
-Reflection of [DRIVE MODE] settings to [CUSTOM SETTING]
-[MENU RESUME] in each menu tab
-Page flip in the menu tab with [DISP.] (Display) button
 
LUMIX G VARIO 100-300mm / F4.0-5.6 / MEGA O.I.S. (H-FS100300)
-Improved performance of O.I.S. (Optical Image Stabilizer)
 
 
The firmware program will be available in the end of January at Panasonic’s Customer Support Site http://panasonic.jp/support/global/cs/dsc/.

Panasonic unwrap Lumix GF3

After the launch recently of the G3 comes the expected announcement of the GF3, the smallest of the Lumix G-series models to date. These cameras are popular not only for their stills, but for video too. The Lumix models record up to 29 minutes, which is much more compelling than the Olympus Pens' somewhat restricted video (7 minutes on the E-PL2 in HD - 720p). But, note the Full HD 1080i (interlaced) claim of this new model, that's not the same as 1080p, which is preferred. We hope to have more information on that after we've received a standard-production sample for review.

UPDATE: Also note the lack of a hotshoe, though there's a built-in flash, that means no optional EVF. This is much more like a digital compact (albeit with interchangeable lenses) than any previous mirrorless offering.

Press release:

The Panasonic LUMIX GF3: Get more from every moment
 
Slim, stylish and easy to use, the LUMIX GF3 captures the moments you want to remember in exceptional detail
 
Panasonic has today launched the LUMIX GF3, its smallest and lightest interchangeable lens LUMIX G system camera*. Easy to use and bursting with features, the LUMIX GF3 puts high-quality images in the palm of your hand.
 
Get more from every moment
With an image sensor far larger than those found in point-and-shoot cameras and superior image processing, the LUMIX GF3 allows you to get the picture quality you would expect from a large, bulky DSLR camera. But with a compact design that fits in your pocket, the LUMIX GF3 gives you high-end photography you can take anywhere:
·         Innovative design: New breakthroughs in innovative design means the LUMIX GF3 is Panasonic’s small and light interchangeable lens camera, but still packed full of advanced technology. With an aluminium chassis, built-in flash, easy-to-handle grip and a choice of four colours, the LUMIX GF3 will be the perfect everyday companion.
·         Take the step to high quality photography:A Micro Four Thirds 12.1-megapixel Live MOS sensor offers gives both superior image quality and low power consumption. The advanced sensor, alongside the high-performance Venus Engine VII HD images processor, lets you take beautiful photos and high-definition movies wherever you are, even when shooting in low-light situations.
·         Full HD Movies: The LUMIX GF3’s quality advances are not restricted to still photos. Now you can record the world around you in stunning AVCHD Full HD (1080i, sensor output 25fps), with Dolby sound. With full time Auto Focus and Auto Focus Tracking, the camera will automatically lock onto the subject of your movie and follow it even as it moves. A dedicated button on the top lets you instantly start recording movies when a sudden opportunity arises.
 
See more of your world
Your world is unique, and the LUMIX GF3 puts advanced features at your fingertips to capture the world as only you see it. You can make creative changes with just a touch of the LCD screen making it easy to experiment, while the automatic functions give you professional results, instantly:
·         Get the perfect result: With the High-resolution Live View system, you can see how the settings will affect the image before you shoot, making it easier to capture exactly the mood or atmosphere you want. The stunning 3 inch wide-viewing angle LCD screen features the simple touch screen operation you expect from your essential gadgets
·         Touch control shooting: The LUMIX GF3’s intuitive touch screen lets you have full control over your photos, with ease. Focus and defocus can be set immediately to the subject or to the background, with just one touch of the large LCD screen
·         Rich colour reproduction with Intelligent D-range Control: With Intelligent D-range Control, the LUMIX GF3 allows photographers of all levels to achieve the rich colour reproduction expected by professionals. Colours appear more natural than ever, as the camera optimises the exposure and ensures that gradation and individual details are artfully reproduced.
·         Absolute creative control: The GF3’s Creative Control mode lets you add visual effects to your photos that have previously required software post processing, including Retro, High Key, Sepia and High Dynamic.  In addition, portrait presets allow finer adjustment of contrast, sharpness, saturation and noise reduction to get the perfect shot.
·         Intelligent Auto Plus functionality: Featuring Panasonic’s Intelligent Auto Plus (iA+), the LUMIX GF3 lets you take professional-level shots, even if you’re a beginner or need to shoot instantly:
o        Reducing blurring: MEGA O.I.S (Optical Image Stabilising) helps prevent blurring from hand-shake[1]
o        Motion detection: Intelligent ISO Control reduces motion blur by adjusting the ISO sensitivity if the subject moves as the shot is taken
o        Intelligent set-up: With Intelligent Scene Selector the camera automatically switches to the appropriate mode according to the subject touched. For example, a touch on a human face switches to the portrait mode and a touch on the background to the scenery mode
o        Face Recognition: Face Recognition can automatically remember your friend and family and adjust focus, exposure, contrast on them so the photos turn out exactly as you want
·         Taking photography to the next dimension: The LUMIX GF3 also lets you add an extra dimension to your photography skills, with high-quality 3D still photography with the LUMIX G 3D 12.5mm / F12 lens. The lens produces 3D photos without distortion or time lag between left and right images, even for moving objects
 
 
Take more control:
Fast, accurate, and intuitive, the LUMIX GF3 lets you take instant control of your photography. The easy-to-operate advanced controls, including choice of a control wheel and an advanced touch LCD screen means you can get the results to suit you:
·        Outstanding speed: For exceptional photography, speed is of the essence. High-definition burst shooting at 4 FPS means you can pick out the perfect shot from a fast moving subject, while the LUMIX GF3 focuses automatically in approximately 0.18 seconds[2], meaning you’ll never miss the moment. Once you’ve locked the focus onto the subject with just one touch, the GF3’s AF Tracking mode will follow it even if as it moves.
·         Control-wheel An innovative control wheel – featured for the first time in a Panasonic LUMIX G series camera – lets you easily scroll through your images and the camera’s key functions.
·        Intuitive auto-focus: The AF is not only fast but extremely accurate, letting you get the perfect shots when a sudden opportunity arises. You can choose from a wide range of AF modes – including Pinpoint AF which allows extremely precise near–pixel-level focus point calibration with the touch of your finger. In contrast to other technologies that limit the number of fixed hardware focus points, Panasonic’s Pinpoint AF can be set by touch control to very fine points anywhere on the LCD screen.
·         Built-in flash: With an integrated flash, the GF3 gives you take the perfect photos, whatever the light level. With just a press of a button, the spring-loaded flash mechanism will be ready to use.
·         The world’s largest range of Micro Four Thirds lenses: The LUMIX GF3 gives you the widest range of Micro Four Thirds lenses to choose from to make sure you have the right set up for the right job, including the newly unveiled H-H025 25mm/F1.4 lens.
 
Key features:
·         Image Sensor12.1 MP LIVE MOS
·         Engine Venus Engine VII HD
·         ISO setting Auto / Intelligent ISO / 160 / 200 / 400 / 800 / 1600 / 3200 / 6400
·         AF speed Approx 0.18 seconds (* The time for focusing on the subject is measured with LUMIX G VARIO HD 14-140mm / F4.0-5.8 ASPH. / MEGA O.I.S. (H-VS014140) to move the lens position to “2m” from “infinity” position. The zoom position is in wide range. Panasonic measurement method.)
·         Burst shoot: 4 fps (12.1MP)
·         Movie recording: AVCHD Full HD (1080i, sensor output 25fps)
·         LCD Screen: 3.0”, 3:2,  460K dotsTouch LCD
·         Size: 107.5 x 67.1 x 32.0mm
·         Weight: 222g
·         Built-in Flash: GN6
·         Interface: HDMI, Digital AV Out
 
* With built in flash, as of date of release

For more information please visit -
http://www.panasonic.co.uk/html/en_GB/7722901/index.html

[1] With selected compatible lenses
[2] * The time for focusing on the subject is measured with LUMIX G VARIO HD 14-140mm / F4.0-5.8 ASPH. / MEGA O.I.S. (H-VS014140) to move the lens position to “2m” from “infinity” position. The zoom position is in wide range. Panasonic measurement method.

Additional photos

Panasonic roll out Leica 25mm (50mm) f/1.4

Panasonic has announced a Leica-branded 25mm f/1.4 (50mm equivalent). The lens is Leica designed, but made by Panasonic at the Yamagata lens plant - the factory was said to have been damaged by the recent earthquake in Northern Japan.

Interesting use of Nikon-esqe 'nano' element coating to reduce flare and ghosting. There's no IS as some detractors are bound to point out, but there's absolutely no need for it in a lens like this.

The optical construction consists of nine elements in seven groups, that's unusual as most even high end 50mm's adopt seven or sometimes eight elements in total. Cheaper models, the modern 50mm f/1.8 type, for instance, use six elements. Of those nine, two are aspherical (glass moulded, not ground) and one is made from ultra high refractive (UHR) index glass.

There's no word as yet on price or availability.

UPDATE. A spokesperson for Panasonic has confirmed to the DJP the lens will be available in August at approximately £539.99 (inc VAT), or just $599.95 in the US.

 

Press release:

Panasonic expands LUMIX G Micro System range with light, high performance Leica DG lens
 
The LUMIX G Leica DG Summilux 25mm / F1.4 ASPH lens delivers superb optical performance for use everywhere you go
 
Panasonic today launched the LUMIX G Leica DG Summilux 25mm / F1.4 ASPH Lens, a new light-weight interchangeable lens based on the Micro Four Thirds Standard.  Meeting Leica’s strict standards ensuring high optical quality, the new lens will allow you to take stunning photos and videos wherever you are, even when shooting in low-light conditions.
 
This versatile, compact lens delivers bright, sharp images suitable for a wide range of photographic requirements. From daily snapshots while out and about; to indoor portraits without flash in low light levels; to creative images which take advantage of its beautiful peripheral defocus effect, the Leica DG lens turns everyday moments into works of art.

With this Leica DG mounted, the LUMIX G Micro System is easy to carry with you anywhere. An Ultra High Refractive (UHR) index lens makes it thin and light without compromising image quality. While a newly developed “nano surface coating” on the surface of the lens, means ghosting and flare will be dramatically reduced in your photos, further emphasising the high image quality from Panasonic’s LUMIX G Micro System.

The F1.4 aperture lets you capture the desired parts of an image in sharp focus, while giving other parts a soft focus. This makes the subject really stand out, adding a rich expressiveness to the photo. The lens also incorporates an inner focus direct-drive linear motor, which enables smooth, silent operation of its fast and accurate contrast Auto Focus (AF) system for use in both photo and movie recording.

Despite its extremely compact size and superb optical performance, this lens brings out the full capabilities of the 4/3-type image sensor; achieves smoother Live View performance in combination with the camera’s body; and allows a variety of unique features such as the contrast AF function of LUMIX G Micro System cameras.
 
With the addition of this new 25mm lens, Panasonic now offers twelve lenses ranging from 7mm to 300mm, making sure you have the right set-up for the right job. With the LUMIX G Micro System, there really is no limit to your creativity.
 
 
Key features:
·         Lens Construction: 9 elements in 7 groups (1 Ultra High Refractive Index lens, 2 Aspherical lenses)
·         Mount: Micro Four Thirds mount
·         Optical Image Stabilizer: N/A
·         Focal Length: f = 25mm (35mm camera equivalent 50mm)
·         Aperture Type: 7 diaphragm blades / Circular aperture diaphragm
·         Aperture: F1.4
·         Minimum Aperture: F16
·         Closest Focusing Distance: 0.30m / 0.98 feet
·         Maximum Magnification: Approx. 0.11x / 0.22x (35mm camera equivalent)
·         Filter Size: ø 46mm
·         Max. Diameter: Approx. ø 63mm
·         Overall Length: Approx. 54.5mm (from the tip of the lens to the base side of the lens mount)
·         Weight: Approx. 200g
·         Standard Accessories: Lens cap, Lens rear cap, Lens storage bag

Additional photos

More information can be found here.

Panasonic announces Lumix G3

Announced to the UK photography press on Tuesday at an event in London, Panasonic has officially released details of the new 16-megapixel Lumix G3, the first of the mass-market mFT models to breach the 12-megapixel resolution limit. Expect to see an Olympus high-end model to follow in the not so distant future.

Press release:

The Panasonic LUMIX DMC- G3: Creativity without limits

 

Smaller, lighter and with outstanding image quality, the LUMIX G3 is designed to go anywhere you do

 

Panasonic has today launched the LUMIX G3, the world's smallest and lightest interchangeable lens system camera with a built-in Electronic View Finder (As of date of release, 12 May 2011). With an exceptional range of features and stunning image quality packed into a beautifully lightweight aluminium design, the LUMIX G3 turns everyday moments into works of art.

The LUMIX G3 lets you capture great photos from the very first shot. A new 16.0-megapixel sensor and light-speed autofocus gives you the exceptional image quality that was once restricted to large, heavy DSLR cameras. The intuitive automatic shooting modes and full range of advanced features, combined with high-resolution free-angle LCD touch screen or Electronic View Finder, mean you get the picture you want, how you want.

With the LUMIX G3, there really is no limit to your creativity.

Exceptional image quality  
The LUMIX G3 has raised the bar in interchangeable lens camera image quality. With an optimal balance of the imaging engine and sensor size, the LUMIX G3 produces exceptional image quality to take your photography to the next level:
·        Large sensor, low noise: A 16.0-megapixel Live MOS Micro Four Thirds Sensor means images will be cleaner and freer of noise than ever. With newly developed processing capabilities, the low-noise pixel area and the low-noise circuit are combined, resulting in a noise level of less than one third of a conventional sensor
·        High-speed, high-performance: The Venus Engine VI FHD, incorporating the image processing technology Advanced Intelligent Resolution and Intelligent D-range Control, allows beautiful photos and high-definition movies to be captured with superior signal processing. Users can take clear, high resolution photography even at high ISO sensitivity levels, without the bleeding of colours
·        Never miss the perfect moment:  Speed is of the essence for exceptional photography. The LUMIX G3 pushes the boundaries of high performance with the world’s fastest pinpoint auto focus speed, approximately 0.1 seconds*.  A wide range of  AF modes are available, including multiple-area AF with up to 23 focus areas, Face Detection, and AF Tracking meaning the LUMIX G3 can lock onto any subject and keep it in focus even if it moves
·        Crystal clear high speed action: The LUMIX G3’s burst shooting capability has been improved to make sure you get the perfect image, even of a fast-moving subject. With up to 4 fps capability in 16.0-megapixel resolution and 20 fps at 4.0 megapixels, the LUMIX G3 allows the ultimate action photography at high resolution
·        Rich detail definition: With the Advanced Intelligent Resolution technology, three areas — outlines, detailed texture areas and soft gradation areas - are automatically detected. Outlines are enhanced to give more clearly defined edges, while emphasising more highly textured areas of the image. The Venus Engine VI FHD also provides selective noise reduction to the outline, to let it have more naturally-balanced curve without any deterioration in resolution
·        Full HD Movie quality: The quality advances of the LUMIX G3 are not restricted to still photos. The camera lets you take over the Hollywood director’s chair to record Full HD movies. Long recording times and intuitive controls help you create perfect movies with ease. The LUMIX G3’s 16.0-megapixel sensor means the camera can record in Full HD AVCHD 1920 x 1080, 50i, producing higher quality movies with minimal noise. Due to the inter-picture prediction method for compression, the AVCHD format enjoys almost double the recording time compared to Motion JPEG. The Full-time AF and AF Tracking functionality allows you to take high-quality movies effortlessly. With just one touch of the screen, the LUMIX G3 locks on and automatically "tracks" the subject and keeps it in focus as it moves
Stunning images, with no boundaries
With its ultra-compact and lightweight aluminium-bodied design, the LUMIX G3 goes wherever you do, with no limits. High precision, digital processing functions are combined in an easy-to-grip body. While a choice of using either the Electronic Viewfinder (EVF) or the 3.0-inch free-angle LCD featuring Full-time Live View for image-taking allows you to take capture the moment as the situation demands:
·        Sleek, ultra-compact and lightweight: At 25 percent smaller the LUMIX G2, weighing less than 340 grammes and with an easy-to-handle grip, the LUMIX G3 lets you take memorable photos, wherever you are
·        You choose how to shoot: Whether you want to take photos from above your head at a concert, or frame a portrait with your eye close to the camera, the high-resolution free-angle LCD screen or the Electronic Viewfinder (EVF) gives you the right set up for the right moment.
·        Get the perfect result: With the Live View function, you can check you’ve got the perfect result, before pressing the shutter button. You can view the effects of your creative settings on the high-resolution, 460,000-dot free-angle Intelligent LCD and 1,440,000-dot 1.4x Live View Finder with a 100 percent field of view. The LCD screen rotates 180° from side to side and tilts 270° up and down. The correlation between shutter speed and aperture is shown on Live View, with a colour-coded warning that alerts you when the settings are not in the proper range
·        The world’s largest range of Micro Four Thirds lenses:  The LUMIX G3 gives you the widest range of Micro Four Thirds lenses to choose from to make sure you have the right set up for the right job. With eleven Panasonic lenses and the option to use all Leica M and R Micro Four Thirds lenses**, you can select a lens for every kind of shoot
Let your creativity loose and make the most of every shot
For experienced photographers looking for advanced functionality of a DSLR, or a beginner who wants to take eye-catching images at the click of the button, the LUMIX G3 lets you get the results, as you want them. The LUMIX G3 provides the assistance to help beginners make the most of every shot, with advanced controls to take photography to the next level:

·        Touch control shooting: The LUMIX G3 features revolutionary touch control shooting, including full-area touch focusing where the focus can be set immediately to the subject, or to the background, by just one touch of the large LCD screen
·        Rich colour reproduction with Intelligent D-range Control: With the new Intelligent D-range Control, the LUMIX G3 allows photographers of all levels to achieve the rich colour reproduction expected by professionals. The blues skies of summer will appear more natural than ever, as the camera optimises the exposure and ensures that gradation and individual details are artfully reproduced
·        Intelligent Auto Plus functionality:  In addition to these advanced functions, Panasonic’s Intelligent Auto Plus (iA+) mode provides the best shooting results when a photo opportunity appears or when you do not have time to make manual settings. This includes MEGA O.I.S (Optical Image Stabilising) With selected compatible lenses, which helps prevent blurring from hand-shake, and Intelligent ISO Control, which reduces motion blur by adjusting the ISO sensitivity if the subject moves as the shot is taken. With Intelligent Scene Selector the camera automatically switches to the appropriate mode according to the subject touched. For example, a touch on a human face switches to the portrait mode and a touch on the background to the scenery mode. My Colour mode has a total of seven preset effects - Expressive, Retro, High Key, Sepia, and High Dynamic - alongside custom mode, which lets you manually set the colour, brightness and saturation levels
·        Taking photography to the next dimension: The LUMIX G3 also lets you add an extra dimension to your photography skills, with high-quality 3D still photography with the LUMIX G 3D 12.5mm / F12 lens. The lens produces 3D images without distortion or time lag between left and right images, even for moving objects
Key features:
·        Image Sensor 16.0 MP LIVE MOS
·        Engine Venus Engine VI FHD
·        ISO setting Auto / Intelligent ISO / 160 / 200 / 400 / 800 / 1600 / 3200 / 6400
·        AF speed Approx 0.1 seconds (measured with the LUMIX G3 attaching LUMIX G VARIO 14-42mm / F3.5-5.6 ASPH. / MEGA O.I.S. (H-FS014042) to move the lens position to “2m” from “infinity” position )
·        Burst shoot: 4 fps (16.0M) / 20 fps (4M)
·        Movie recording: AVCHD 1920x1080 50i (Sensor Output 25fps), AVCHD 1280x720 50p (Sensor Output 25fps)
·        View finder: Approx. 100% Field of View, 1.44mil dots equiv.
·        LCD Screen: 3.0”,  3:2,  460K dots Free Angle Touch LCD
·        Size: 115.2 x 83.6 x 46.7 mm (excluding protrusions)
·        Weight: 336g (body only)
·        Built-in Flash: TTL Built-in-Flash, GN 10.5 equivalent, built in pop-up
·        Interface: HDMI, USB 2.0, Digital AV Out, Remote input, microphone, speaker.

*As of date of release, 12 May 2011. The time for focusing on the subject is measured with the DMC-G3 attaching LUMIX G VARIO 14-42mm / F3.5-5.6 ASPH. / MEGA O.I.S. (H-FS014042) to move the lens position to “2m” from “infinity” position. The zoom position is in wide range. Panasonic measurement method.

** Editor's note; that should read 'Leica Micro FourThirds, M and R series lenses' .

Panasonic announce SDHC UHS-I cards

Panasonic Introduce New SDHC UHS-I Memory Cards with 80MB/s*1 Write Speed

Panasonic is pleased to introduce new SDHC UHS-I Memory Cards with read and write speeds of up to 95MB/s and 80MB/s.  The new Gold cards, compliant with the SD Memory Card Specification Ver.3.01 (UHS104), are the ideal media for digital SLR cameras which requires high-speed write performance. The new cards will be globally introduced in April, 2011 with 8 GB, 16 GB, and 32 GB capacities.

With the highest-level writing speed of up to 80MB/s, the new cards are perfect for high-speed consecutive shooting in HD quality with digital SLR cameras.  When the new SDHC UHS-I Memory Cards are used with UHS-I supported digital still cameras, the number of consecutive shots will be increased to be twice of that of the current Gold models*3. The cards also allow for quick data transfer to a PC and can transfer data approx. 4 times*4 faster than the current Gold SDW series.

The new cards are also highly reliable and durable. Super Intelligent Controller (SICS) provides Power Failure Protection to protect data from sudden power failure, Refresh Function to extend the archival life over 10 times, and Smart Data Writing to minimize defect risk caused by intensive writing.  They are also equipped with “Proof 5” feature (water-, shock-, magnet-, X-ray-, temperature-proof) to withstand severe conditions.

The new 8 GB (RP-SDA08G), 16 GB (RP-SDA16G) and 32 GB (RP-SDA32G) will be available in April 2011.
-End-
*1 Under UHS-I bus interface(SDR104 speed mode).
*2 1 GB = 1,073,741,824 bytes.  Usable capacity will be less.
*3 The number of shots depends on the performance of DSC.
*4 Theoretical figure. Actual speed depends on devices and conditions.


Search Amazon US 

Panasonic reveals Lumix G market share

Panasonic UK has issued a press release in which it claims the DMC-G2 is its best selling model and, continuing in a revealing statement, that they now hold an 11.3 per-cent market share of all interchangeable lens cameras, what they call CSCs (Compact System Cameras or mirrorless cameras to the rest of us) and DSLRs. They also claim that mirrorless sales are up 194 per-cent over the previous year (but if you look closely they're comparing Dec '10 to Dec '09) - mirrorless cameras were few and far between in Dec '09. All the same, on the eve of the first deliveries of the GF2 (pictured above) it's encouraging news all round.


Please find the latest press release from Lumix G below:

Last chance to buy the GF1

Panasonic's little GF-1 is being replaced by this, and while still eminently stealthy, the GF-1 has excellent manual controls lacking in the newest iteration. Amazon US are selling the GF1 body only here at $299 (via Samy's Camera), while B&H are still have some stock at $419. But after that it it's all over, so get yours now before it's too late. If you're looking for a lens, this is the one I would go for.

Panasonic offers gift pack worth £150 when pre-ordering the new GF2

Panasonic UK has announced a gift pack worth £150 for those pre-ordering the GF2 between the 1st January and the 27th January 2011. Please see below for more details.

Panasonic announce Lumix DMC-GF2

As expected, Panasonic has announced the successor to the hugely popular GF1. The new model, called the GF2, surprisingly retains the same 12.1 MP resolution sensor, but adds full HD (1080p) video. As well as dropping the mode dial on the top-plate the GF2 is 19% smaller and 7% lighter than the GF1.

Panasonic World’s Smallest and Lightest Digital Interchangeable
Lens Compact System Camera - DMC-GF2*

Featuring Ultimate Ease of Operation and High picture Quality
In Both Photo and Full HD Movie Recording
*For an interchangeable lens system camera with a built-in flash as of November 4, 2010.

Panasonic is pleased to announce the newest interchangeable lens compact system camera from the LUMIX G Micro System, DMC-GF2. Based on the Micro Four Thirds standard and with a dramatic downsizing from its predecessor, the DMC-GF2 features an outstanding compactness and ease of operation while pursuing high image quality.

The world’s smallest and lightest DMC-GF2 is reduced approx. 19% in size and approx. 7% in weight compared with the DMC-GF1*. The new model is equipped with a built-in flash which adopts new pop-up mechanism to prevent vignetting effect due to short distance between the flash unit to the interchangeable lens. Featuring 12.1-megapixel high speed Live MOS sensor and high performance Venus Engine FHD, the DMC-GF2 boasts high picture quality not only in photo but also in movie, which has been upgraded in resolution to full HD 1920 x 1080 at 60i (NTSC) / 50i (PAL) in AVCHD**.

The operation is extremely easy to understand for any level of users with the adoption of touch control and the new Graphic User Interface (GUI) designed especially for DMC-GF2. The focus is immediately set to the subject by just touching it on the large, 460,000-dot LCD and you can even release the shutter.

The Touch Q-menu can be customized by the user and include only the features that they most often use. Together with the simple button components including the dedicated buttons for movie recording and iA (Intelligent Auto) mode that lights during activation, users can operate the camera intuitively with ease and comfort.

The chassis is made of aluminium giving the camera an impression design demonstrating quality. Plus the grip is designed to assure good hold on the slim and compact camera. Available in black, silver and,red, the pocket-sized DMC-GF2 brings users great surprise of photographic and creative enjoyment.

Panasonic DMC-GF2 will be available in January with 3 kit options, with Single Focal Length Lens, LUMIX G 14mm or 14-42mm Lumix G Vario or both in a twin lens kit.

*For an interchangeable lens system camera with a built-in flash as of November 4, 2010.
**Full-HD (1920 x 1080) movies are output by the image sensor at 30p (NTSC) / 25p (PAL), and recorded at 60i (NTSC) / 50i (PAL). HD (1280 x 720) movies are output by the image sensor at 30p (NTSC) / 25p (PAL), and recorded at 60p (NTSC) / 50p (PAL).

Key Features Explained:

1. Intuitive touch-control shooting in a world’s smallest and lightest body*
The DMC-GF2 is dramatically reduced by approx. 19% in size and approx. 7% in weight compared with the predecessor DMC-GF1 to make the body world’s smallest and lightest*. These size reductions are made possible by various innovative approaches including the downsizing of mount unit and a reduced number of internal parts by integrating electrical circuits. The new GF2 is equipped with a built-in flash which adopts new pop-up mechanism to prevent vignetting effect due to short distance between the flash unit to the interchangeable lens.

The operation is extremely easy to understand for any level of users with the touch control and the new GUI (Graphic User Interface) designed especially for the DMC-GF2. The focus is immediately set to the subject by just touching it on the large, 460,000-dot LCD and you can even release the shutter. Once you lock on the subject by a touch, the camera tracks the subject with the AF tracking function even if it moves. Just a touch on the screen lets you select the part and the size of AF area with the 1-area AF. The 1-area AF in Face Detection even allows you to set finer focus on the eyes while capturing human face bright and clear. The Multi-area AF with 23 AF areas allows setting a group of AF point according to the composition. With the Intelligent Scene Selector in the iA mode, the camera automatically switches to the appropriate mode according to the subject touched. For example, a touch on a human face switches to the portrait mode and a touch on the background or scenery to the scenery mode while a touch on the subject close to the camera to the close-up mode. With the MF assist mode in the manual focusing, you can enlarge the part by just a touch to select 1x, 5x or 10x and smoothly move the part by dragging it on the screen. Using the defocus control function in iA mode and the My Colour Peripheral Defocus mode, the range of defocus can be adjusted by just moving the slider by a finger.

The touch operation dramatically shortcuts the action of setting in the menu, too. The Touch Q-menu can be customized by the user and include only the features that they most often use. Together with the simple button components, including the dedicated buttons for movie recording and iA mode, which lights in use, users can operate the camera intuitively with ease. Further benefits of the touch-screen operations include playing back images with outstanding visibility. You can play back the image you want out of hundreds of stocks by touching them in the thumbnails. To play back images one by one in order, you can drag the image over the screen with a finger to browse the collection of photos as you flip over the pages of a book. Max. 16x of enlargement is also operated easily with touches.

*For an interchangeable lens system camera with a built-in flash as of November 4, 2010.

2. High image quality as an interchangeable lens Compact System Camera
While achieving breakthroughs in compactness of design and outstandingly high usability, the DMC-GF2assures high picture quality in both photo and movie thanks to the best-balanced performance of an imaging engine and a sensor.
For the image processor, the Venus Engine FHD incorporated features exceptionally high performance signal processing capabilities in both photo and movie recording. With the advanced noise reduction system employing the 3D NR and CNR (Chromatic Noise Reduction), you can capture clear, naturally-balanced images even when shooting at high ISO sensitivity levels preventing the colour bleeding due to the chromatic aberration and deterioration of the resolution. The Intelligent Resolution technology is another feature of the Venus Engine FHD. With the Intelligent Resolution technology, 3 areas - outlines, detailed texture areas and soft gradation areas are automatically detected. The outline parts are enhanced effectively to give edges more clearness while giving a moderate accentuation to the texture areas to look more finely detailed. To the soft gradation part, superior noise reduction system of the Venus Engine FHD is applied to make it smoother. Apart from the uniform enhancement of sharpness, the Intelligent Resolution precisely performs signal processing pixel by pixel in the most effective way. As a result, images are naturally clear and crisp in both photo and movie recording.
The 4/3-type 12.1-megapixel Live MOS sensor featured in the DMC-GF2 offers the best of both worlds -- the superior image quality of a CCD sensor and the lower power consumption of a CMOS sensor. Advanced technology that makes it possible to read 4 channels of data simultaneously also helps the DMC-GF2 deliver 60 frames-per-second full-time Live View images, while faithfully reproducing high-resolution images with fine detail and rich gradation. Linking smoothly with the Live MOS sensor, the Venus Engine FHD records stunning high-resolution 12.1-megapixel images with exceptional accuracy. Signals containing a large amount of image data are sent from the Live MOS sensor to the optional Live View Finder at 60 fps, resulting in clear, smooth live view. The Venus Engine FHD also supports an extensive range of functions, including HDMI output.
The contrast AF system adopted by the LUMIX DMC-GF2 is not only accurate and easy to use, but also very fast. Users can choose from a wide range of AF modes, including multiple-area AF with up to 23 focus areas, 1-area AF with a selectable focus area, Face Detection, and AF Tracking.
The Dust Reduction System in the GF2 helps eliminate the possibility of dust or other foreign matter getting inside the camera when you're changing lenses by placing a supersonic wave filter in front of the Live MOS sensor. Vibrating vertically around 50,000 times per second, the filter repels dust and other particles effectively.

3. High quality image recording in 1920x1080 AVCHD full HD movie
The LUMIX DMC-GF2 is an advanced photographic tool for recording not only great photos but also beautiful full-HD movies. The new GF2 can record high-resolution full-HD 1920 x 1080 movies at 60i (NTSC) / 50i (PAL), or smooth HD 1280 x 720 movies at 60p (NTSC) / 50p (PAL) in AVCHD (MPEG-4/H.264)* format**. The HD Motion JPEG in 1280 x 720 can also be selected as an alternative movie recording format in addition to QVGA, VGA and WVGA, which is more compatible with PCs. A special, separate button on the back lets the user instantly start recording movies while shooting photos without any having to make any extra settings. High quality sound can be recorded with the stereo microphone for Dolby® Digital Stereo Creator. A Wind Cut function is also available to block out most of the noise from background wind.
Even video beginners can record excellent movies with the DMC-GF2 because the popular iA mode is also available in movie recording. Optical Image Stabilizer (O.I.S.) helps prevent handshake when using high-powered zoom. Face Detection automatically detects a face in the frame and adjusts focus, exposure, contrast, and skin complexion on it, so it always turns out beautifully. The Intelligent D-range Control offers natural looking by optimizing the exposure for each part of an image, preventing blocked shadows and blown highlights and helping ensure that gradation and details are reproduced beautifully including the blue colour of the sky. Plus Intelligent Scene Selector automatically switches between Portrait, Scenery, Close-up and Low Light modes according to the situation to optimize various parameters for higher visual quality.
The Touch AF in movie recording also lets users enjoy professional-like rack focusing. Just by pointing the subject, the focus is shifted to it and let it stand out to attract attention. The DMC-GF2 can save a frame of movie as photo during playback. The Video Divide function lets you split a video into two at the point you desire, this makes it possible to delete the unwanted part by cutting it off.

·Some functions may not be available depending on the lens that is mounted.
·Use a card with SD Speed Class with "Class 4" or higher when recording motion pictures in [AVCHD]. Also, use a card with SD Speed Class with "Class 6" or higher when recording motion pictures in [MOTION JPEG].
*SD Speed Class is the speed standard regarding continuous writing.
**Full-HD (1920 x 1080) movies are output by the image sensor at 30p (NTSC) / 25p (PAL), and recorded at 60i (NTSC) / 50i (PAL). HD (1280 x 720) movies are output by the image sensor at 30p (NTSC) / 25p (PAL), and recorded at 60p (NTSC) / 50p (PAL).
·Motion pictures can be recorded continuously for up to 29 minutes 59 seconds in some countries.
·Continuous recording exceeding 2 GB is not possible when recording Motion JPEG. Remaining time for continuous recording is displayed on the screen.
·AVCHD motion images recorded onto an SD Memory Card or a DVD disc cannot be played on a device that does not support the AVCHD standard.
·Dolby and the double-D symbol are trademarks of Dolby Laboratories.

4. A pallet of options to stimulate photographers' creativity
The DMC-GF2 is artistic not only in form, but also in function. It provides an array of features that let users capture precisely true-to-life images and create their own beautifully expressive images. The DMC-GF2 features a new My Colour mode which is integrated with the conventional Film mode. It offers a total of 8 preset effects — Expressive, Retro, Pure, Elegant, Cinema, Monochrome, Dynamic Art, Silhouette, plus Custom mode, which lets users manually, set the colour, brightness, saturation and contrast levels. With the Full-time Live View function, users can see how these settings will affect the images before they shoot, which makes it easier to capture the exact mood or atmosphere desired. The DMC-GF2 also provides a total of 17 Scene modes. Most of these modes can be used when shooting motion images too, letting users create movies with dramatic, theatrical effects without having to edit after they shoot. The exposure meter can be displayed in the P/A/S/M shooting modes for entry-level users to learn the correlation between shutter speed and aperture visually to enhance their photography skills.

5. Enjoy watching high quality photos and movies on large HDTV - VIERA Link networking even in 3D
Both still images and motion images in AVCHD recorded on SD Memory Cards are easy to view on a Panasonic VIERA TV with dynamic HD resolution. The user simply inserts the card into the VIERA Image Viewer (SD Memory Card slot) on a VIERA TV or DIGA Blu-ray DiscTM Recorder / Player* to play the content. Alternatively, an optional HDMI mini cable can be used to output still and motion images recorded with the DMC-GF2 directly to the TV for easy VIERA Link operation. This makes it possible to take maximum advantage of the camera's playback functions,including slideshows in which both still and motion images are played sequentially, or calendar displays and so on.
Especially the pictures taken with the interchangeable 3D lens LUMIX G 12.5mm / F12 , these can be viewed in 3D via the 3D Image Viewer offering users a whole new exciting experience. In addition, with the included software PHOTOfunSTUDIO 6.0 HD Edition, it is easy to view and edit your recorded contents. You may also choose to upload your videos to YouTube or burn them onto a DVD disc for archiving.

* AVCHD motion images recorded onto an SD Memory Card or a DVD cannot be played on a device that does not support the AVCHD standard.

6. Rich options for expandability
The Micro Four Thirds System products are joining today's Four Thirds System products to provide customers with even higher levels of performance in a digital interchangeable lens camera. In addition to LUMIX G lenses, the LUMIX DMC-GF2 and LUMIX G Micro System can use any interchangeable lens that complies with the Four Thirds standard via an optional mount adaptor DMW-MA1 and with the prestigious Leica M/R Lenses via DMW-MA2M or MA3R. This gives the user access to the unlimited number of lens properties.
With the LUMIX G Micro System and the growing assortment of lenses becoming available, the expressive possibilities are unlimited. The LUMIX DMC-GF2 system camera offers a wide variety of options to choose from to match every shooting situation and shooting style. Notably, the hot shoe on the top lets you attach the optional tilt-shift Live View Finder (DMW-LVF1) of 1.04x (0.52x*), 202,000-dot, 100% field of view.

*35 mm camera equivalent.
·Some functions on the DMC-GF2 are not available depending on the lens that is mounted.

Live View Finder: DMW-LVF1
External Flash: DMW-FL220 (GN22) / DMW-FL360 (GN36) / DMW-FL500 (GN50)
PL Filter: (Diameter varies depending on the lens to attach)
ND Filter: (Diameter varies depending on the lens to attach)
MC Protector: (Diameter varies depending on the lens to attach)
Mount Adaptor: DMW-MA1, DMW-MA2M, DMW-MA3R
Battery Pack: DMW-BLD10
AC Adaptor: DMW-AC8
DC Coupler: DMW-DCC9
Leather Lens Case (for GF2 with 14 mm lens): DMW-CGK1* *NEW
Leather Lens Case (for GF2 with 14-42 mm lens): DMW-CGK2* *NEW
Leather Body Case: DMW-CGK3
Soft Bag: DMW-CZ18, BAG1, DMW-BAL1
Shoulder Strap: DMW-SSTG1 / SSTG2 / SSTG3 / SSTG5 / SSTL1
Long Shoulder Strap: SSTG6
HDMI mini Cable: RP-CDHM15, RP-CDHM30
·Some accessories are not available in some countries.

7. Just shooting is not the goal - Included software
With the DMC-GF2, PHOTOfunSTUDIO 6.0 HD Edition is included for easy organization of photos and movies, the SILKYPIX® Developer Studio 3.1 SE for RAW file development and Super LoiLoScope (trial version) come bundled.
The PHOTOfunSTUDIO 6.0 HD Edition makes it possible to sort and organize photos not only of those newly taken but also of those stored in your PC with quick start-up and fast read-in of images. The Face Recognition function that recognizes the faces in the picture automatically sorts the photos by the registered faces without picking out each photo one by one when you only want pictures of a specific person. You can also enjoy slideshows with a variety of effects and use your iTunes music library as background music and burn it onto a DVD disc in MPEG2. Motion pictures can be uploaded directly to YouTube.
The original image data in RAW file format recorded with the DMC-GF2 allows images to be developed according to your intention using highly advanced functions of the SILKYPIX® Developer Studio 3.1 SE software utility. It features unique combination of high resolution and extraordinary colour separation performance. The Super LoiLoScope lets you experience high speed HD movie editing.

* Four Thirds and Micro Four Thirds and Four Thirds and Micro Four Thirds Logo marks are trademarks or registered trademarks of Olympus Imaging Corporation, in Japan, the United States, the European Union and other countries.
*The "AVCHD" is a high definition (HD) digital video recording / playback format jointly established by Panasonic Corporation and Sony Corporation.
* Dolby and the double-D symbol are trademarks of Dolby Laboratories.
* HDMI, the HDMI logo and High-Definition Multimedia Interface are trademarks or registered trademarks of HDMI Licensing LLC.
* YouTube is a trademark of Google Inc.
* All other company and product names are trademarks of their respective corporations.
* This unit is compatible with both SD/SDHC/SDXC Memory Cards. You can only use SDHC Memory Cards on devices that are compatible with them. You cannot use SDHC Memory Cards on devices that are only compatible with SD Memory Cards. (When using an SDHC Memory Card on another device, be sure to read the operating instructions for that device.)
* Some accessories are not available in some countries.
* The use of recorded or printed materials that are protected by copyright for any purpose other than personal enjoyment is prohibited, as it would infringe upon the rights of the copyright holder.
* Design and specifications are subject to change without notice.

Sample photos (all at ISO100)

Panasonic roll out three new mFT lenses

Panasonic has added three new lenses to the maker's popular and expanding G Micro system. The standout model of the three, at least for enthusiasts, is a $400, 28mm-equivalent f/2.5 'pancake', but the maker has also announced a $600, 200-600mm-equivalent f/4-5.6 zoom (for video buffs), and officially launched the previously announced 65mm-equivalent f/12 3D lens. The latter will retail for just $250, and all three will be available from November.

Panasonic take wraps off Lumix GH2

As expected, Panasonic has announced the 16-megapixel Lumix DMC-GH2 today at Photokina, Cologne boasting, it's claimed, "the world's fastest level Light Speed AF of approx. 0.1 second", 24p movie clips with a bit rate of 24Mbps, ISO up to 12,800 and burst shooting of up to 5fps (at full resolution).


UPDATE 23/9/10

Although availability hasn't been confirmed, the price including the 14-42mm will be £900 (inc VAT), and £1300 for the body c/w 14-140mm (in VAT).

Press release:

Panasonic Introduce new Touch-Control, Creative, HD Compact System Camera at Photokina 2010


Introducing the DMC-GH2 featuring Full HD 1920x1080/60i Movie Recording and the World’s Fastest Level of Light Speed AF * Pursuing Intuition and Enthusiasm

Today at Photokina 2010, Panasonic announced the LUMIX DMC-GH2 as the latest member of the New Generation System Camera LUMIX G Micro System. Fully compliant with the Micro Four Thirds System standard, the LUMIX G Micro System combines a downsized body with advanced functions that achieve both high performance and operational comfort.

Featuring an intuitive touch control, the new DMC-GH2 boasts its world’s fastest* level Light Speed AF of approx. 0.1 second to capture the subject in spur-of-the-moment in sharp focus*. The key components, including the sensor and the image processing engine, are totally refined to achieve even higher performance of the camera to render a stunning image with high resolution, beautiful gradation and high sensitivity.

For the compact system camera, recording movie is no longer an additional function but a key feature for saving memories. The DMC-GH2 features full HD 1920x1080/60i smooth, high quality movie recording with powerful 60p output**. The cinema-like 24p movie with the bit rate of max. 24 Mbps provides overwhelming image quality with richly expressive afterimage. Furthermore, together with the Cinema mode, which is newly added as an option of popular Film mode, 24p movie enables the movie to have a characteristic superior gradation. The new Variable Movie mode makes it possible to record motion images in variable frame rate creating a fast/slow-feed movie. Activating the newly added EX Tele Conversion function, the user can virtually extend the zoom beyond the original limit to get even closer to the subject. This options is available in both photo and movie modes. The simultaneous HDMI output while recording images is convenient for even professional users to monitor images on a separate screen.

The intuitive touch-control shooting, which is popular with the DMC-G2 for its outstanding usability, also comes with DMC-GH2. Combined with easy-to-see free-angle Intelligent LCD and the newly developed Multi Aspect Wide Screen LVF (Live View Finder), the DMC-GH2 achieves highest ever operational comfort for users to concentrate on the shooting.

Expanding variety of interchangeable lenses is another advantage of the LUMIX G Micro System which boasts a total of 11 exclusive lenses including new single focal length lens LUMIX G 14mm / F2.5 ASPH (H-H014), telephoto zoom lens LUMIX G VARIO 100-300mm / F4.0-5.6 / MEGA O.I.S. (H-FS100300) and 3D lens LUMIX G 12.5mm / F12 (H-FT012). The new 3D lens introduced simultaneously is the world’s first 3D interchangeable lens. Now not only seeing in 3D but also shooting in 3D is now available. The popular My Colour mode and the Film mode including new Cinema mode also adds users’ customisation to each photo and movie.


The iA (Intelligent Auto) mode is constantly evolving and the Intelligent D-range Control is newly integrated in the DMC-GH2. The Intelligent Resolution has new “EXTENDED” option for more natural looking shots when printed in large size.


Enforced by the high-performance based on the new components and advanced technologies, the creative DMC-GH2 is now offering even higher level of creative possibility and intuition for every enthusiastic user to explore realms of not only photography but also of videography at the same time.


* The time for focusing on the subject is measured with the DMC-GH2 attaching LUMIX G VARIO HD 14-140mm / F4.0-5.8 ASPH. / MEGA O.I.S. (H-VS014140)* to move the lens to “2m” from “infinity” position. The zoom position is in wide range. Panasonic measurement method.*The firmware must be updated to Ver. 1.3 or later.

** Full-HD (1,920 x 1,080) movies are recorded at 60i (NTSC) / 50i (PAL). HD (1,280 x 720) movies are output and recorded by the image sensor at 60p (NTSC) / 50p (PAL).

DMC-GH2 Specifications

Panasonic's Ideas For Life - Announce AF105 Micro Four Thirds Camcorder - Interchangeable Lense Not Included

The AF105 otherwise known as AF100 in Europe is the first camcorder in the world to offer a Four-Thirds sized sensor, and in addition provides 1080/60i or 1080/30p AVCHD video recording skills. "Cinema" lenses can also be fitted on via an extra adapter. Video is recorded in AVCHD format. The PH mode for professional high quality video with a bit rate of 24Mbps 1 is also supported. Two SD card slots allow relay recording from one SD (SD / SDHC / SDXC) card to another to give large recording capacity of up to 12 hours 2 in PH mode or 48 hours 2 in HE mode.

The price is set at ¥837,900 (about $9,960) and launch is expected this December 2010.

Micro Four Thirds lens mount

Diversified Micro Four Thirds single-lens still camera lenses can be used for shooting video. The adapter mount allows 35mm film camera lenses or prime lenses to be attached to make possible a wide variety of visual expressiveness from each lens particular tone.

Four Thirds type MOS sensor

Equipped with a Four Thirds type MOS sensor for an imaging area* almost the same as that of 35mm film. Use of film lenses allows easy recording of filmic tone video with a shallow depth of field.

Detachable Handle And Grip

The professional camera recorder design with grip, handle, large-sized high quality view finder (1.14cm (0.45 inches) / 1.226 million dot equivalent [852 x 480 x 3 (RGB)]) on a lightweight / compact body, along with a 16:9 color LCD panel (8.76cm (3.45 inches) / 921,000 dot (1920 x 480)), supports smooth camera operation. The handle and grip are detachable for diverse peripherals and applications.

Additional Features

Internal ND filter: 1/4, 1/16, 1/64 or Off (rotary switch).
Focus-assist function: edge coloration, focus bar display.
DRS (Dynamic Range Stretch): automatically reduces compression of black or blown highlights in high contrast scenes.
Thumbnail viewing, clip deletion and SD card to SD card copying and meta-data recording functions.
Pre-rec and Interval rec functions.
Relay recording: Relay recording from one SD card to another without interrupt.
WFM display function: the wave form of the video being recorded is easily displayed on an LCD monitor.
Shot mark function: the useful shot mark function allows marking of clips as good, bad or others.
User buttons: three user buttons allow high-frequency functions to be performed with a single push.
Audio volumes: allows manual adjustment of audio inputs (2 ch).
Video output (pin jack x 1), HD/SD SDI output (BNC x 1), HDMI output (HDMI Type A x 1).
USB 2.0 (Type B) allows connection to PC/Mac.
XLR audio inputs (XLR x 2, Line/Mike selectable, +48V compatible), Internal microphone (stereo).
Audio outputs (RCA x 2), Headphone (stereo mini jack x 1 (3.5mm diameter)).
Camera Remote (super mini jack x 1; zoom, S/S, mini jack x 1; focus, iris).1; focus, iris).

More Information, click here

Written by Joanne Carter

Panasonic unveil 3D Lens for Lumix G Micro cameras

Panasonic to Launch World’s First* Interchangeable 3D Lens for LUMIX G Micro System**

Panasonic is pleased to announce the development of the world's first* twin digital interchangeable lens. The revolutionary new accessory will make high quality 3D shooting possible with an interchangeable lens system camera for the very first time. As 3D content becomes increasingly popular across a variety of platforms, Panasonic plans to release this new lens for sale before the end of the year to deliver the joy and excitement of 3D shooting to interchangeable lens system camera users.

Having already taken the lead in 3D technology, Panasonic has had great success with the launch of their 3D-capable VIERA televisions and 3D Blu-rayTM Disc Players. The 3D market is predicted to steadily grow over the coming years, as explained by industry analysts, Screen Digest: “As consumers slowly replace the main TV set in their house, and as the price of 3D TVs continue to fall, Screen Digest expects that 3D TVs will be in around a quarter of households in major developed markets by the end of 2014***. “

The introduction of the 3D lens aims to respond to demands of consumers who want to enjoy 3D shooting for themselves whilst also expanding Panasonic’s range of 3D products. The lens will allow users to capture images in 3D which can then be viewed back using 3D-capable VIERA televisions in the comfort of their own home.
“As consumers slowly replace the main TV set in their house, and as the price of 3D TVs continue to fall, Screen Digest expects that 3D TVs will be in around a quarter of households in major developed markets by the end of 2014. “

Until now, 3D shooting with an interchangeable lens system camera has only been possible by using panorama systems or a combination of two lenses and two CCDs, but these systems have drawbacks including the need for a dedicated 3D camera and the difficulties of capturing moving objects. Panasonic's new 3D lens for the LUMIX G Micro System features two optical systems installed within the diameter of the lens mount, creating stereo images from the left and right lenses, to be processed with a 3D image processing system. Thanks to Panasonic's advancements in optical technology, image processing system, and lens barrel design, the 3D lens still manages to retain an extremely compact size.

This new compact 3D-capable interchangeable lens allows easier handling and instant 3D shooting, producing 3D images without distortion or time lag between left and right images, even for moving objects.

Through expanding its range of 3D products, Panasonic will continue to lead the industry by bringing a true-to-life 3D experience to its customers.

*For a digital interchangeable lens of July 28, 2010
**Compatible models to be announced
***Screen Digest, ‘Bringing 3D Home: the opportunities for 3D broadcast’, 2010

Panasonic unleashes new DMC-LX5 replacing regarded LX3

After leaks appeared on certain sites around the internet last week, Panasonic has today officially announced the Lumix LX5, replacing the highly-regarded LX3.

Press release:

DMC-LX5: Capturing Creativity with the New Panasonic DMC-LX5 Compact Digital Camera,
With New High Sensitivity CCD and F2.0 LEICA DC VARIO-SUMMICRON LENS

 

Panasonic is pleased to announce the long-awaited DMC-LX5 - a successor to the DMC-LX3, acclaimed worldwide by photography enthusiasts. The premium compact camera is fully re-designed in the lens from its predecessor with changes in the CCD and the image processing engine, and with further improvements and upgrades to the camera, ensuring the new LX5 produces high picture quality and creative images.

The DMC-LX5 packages an f/2.0 LEICA DC VARIO-SUMMICRON lens with 24mm wide-angle and 3.8x optical zoom. This low-distortion, high-resolution lens lets you capture truly dynamic 24mm wide-angle images while rendering the tiniest nuances clearly, from corner to corner. The fully open f/2.0-3.3 aperture and iris diaphragm also work together to produce stunning scenes with gentle soft focusing. The 24mm wide-angle lens captures approx. 213% larger viewing space compared to a normal 35mm lens.
The DMC-LX5 features a large 1/1.63-inch, 10.1-megapixel ultra-sensitive CCD. It achieves high resolution, noise-less pictures even in high sensitivity recording and richly reproduced gradation in highly contrasted situations with the exquisitely wide dynamic range. In addition, the CCD in DMC-LX5 can reproduce images shot with the lens set from 24mm to 90mm in any of three aspect ratios; 4:3, 3:2 or 16:9, so you can always capture dynamic, richly expressive shots with a wide perspective.
With the Intelligent Resolution technology, 3 areas – outlines, detailed texture areas and soft gradation areas – are automatically detected. Apart from the uniform enhancement of sharpness, this technology precisely performs signal processing pixel by pixel in the most effective way according to the area. As a result, images are clear and crisp in both photos and movies. The Intelligent Zoom extends the zoom ratio by approx. 1.3x maintaining the image quality even combining a digital zoom. A 3.8x optical can virtually extend to 5x equivalent.
The DMC-LX5 can record HD movie in AVCHD Lite with high sound quality of Dolby Digital Creator. Motion JPEG format is also available (1,280 x 720 pixels). Just press the Motion Picture Button, and shooting begins. In the Creative Movie Mode, the shutter speed and aperture can be adjusted. The iA Mode can also be activated in motion picture recording. When the DMC-LX5 is connected to a Panasonic VIERA via an optional mini HDMI cable, the TV's remote control unit can be used to enjoy playing back with greater convenience.
The excellent manual controllability is the advantage of DMC-LX5. The jog dial enhances the operability together with the focus switch relocated on the lens barrel. The My Color Mode and Film Mode make it easy to customize color effects to match your favor. The DMC-LX5 also features a 3.0-inch LCD with 460,000-dot high resolution and a wide range of optional accessories to choose from to match your shooting situations and style, including view finders, filters and external flashes.

More information can be found here.

 

Panasonic LX3 compact in stock

With all the talk recently of the micro Four Thirds (mFT) Lumix GF1, the excellent Lumix LX3 high-end compact has been largely overlooked. As a result, maybe, those folks at Amazon (US) are now showing it as in stock. Better be quick, though.

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Panasonic DMC-LX3K 10.1MP Digital Camera with 2.5x Wide Angle MEGA Optical Image Stabilized Zoom (Black)

Panasonic announce Leica 45mm (90mm-e) f/2.8 macro

Panasonic has also announced today the Leica 45mm (90mm-e) f/2.8 macro. Remember, Panasonic make these in Japan under under license from Leica, but it's not inconceivable that we will see something from them, an mFT camera perhaps (though they have denied the intention to produce one). All will be revealed on the 09/09/09, though I have to say it's most likely a re-branded version of the GF1.

A New Micro Four Thirds Digital Interchangeable Lens

LEICA DG MACRO-ELMARIT 45mm / F2.8 ASPH. / MEGA O.I.S.

with Outstanding Image Quality and High Mobility

Panasonic today unveiled a new macro lens from world renowned imaging brand Leica. The LEICA DG MACRO-ELMARIT 45mm / F2.8 ASPH. / MEGA O.I.S. (35mm camera equivalent: 90mm) is the latest edition to the LUMIX G Micro System.

Eagerly anticipated by photographer enthusiasts worldwide, the new LEICA DG MACRO-ELMARIT 45mm / F2.8 ASPH. / MEGA O.I.S. boasts a superb image quality with minimum distortion, chromatic aberrations as well as ghosts and flares that passes a stringent Leica standard to go beyond expectations.

The new lens system uses both an aspherical lens and an ED lens in its fourteen lenses in ten groups to achieve outstanding compactness, taking advantage of the Micro Four Thirds standard to achieve dramatic downsizing while minimizing distortion and chromatic aberration. Panasonic's Mega O.I.S. (Optical Image Stabilizer) suppresses the blurring that is commonly caused by hand-shake, making it easy to shoot sharply focused macro shots and produce detailed images in dimly lit places without using a tripod.

It incorporates an inner focus system of three groups of floating structure which enables excellent resolution and contrast without changing its overall length from full life-size magnification to infinity. The inclusion of a stepping motor makes the focusing action smooth and silent for use in both photo and movie recording. The closest focusing distance can be instantly changed to 15cm or 50 cm(0.5 ft to 1.64 ft) with the switch on the lens barrel according to the shooting opportunity. The LEICA DG MACRO-ELMARIT 45mm / F2.8 ASPH. / MEGA O.I.S. lens also excels in portraits, middle-range snapshot, or landscapes in addition to the original full life-size macro shots.


When mounted on the LUMIX G Micro System Camera, the new lens allows use of the advanced contrast AF system, which includes a Face Recognition function, for more convenient, more enjoyable shooting. Seven blades give the aperture a rounded shape that produces an attractive smooth effect in out-of-focus areas when shooting at larger aperture settings. The new LEICA DG MACRO-ELMARIT 45mm / F2.8 ASPH. / MEGA O.I.S. lens also features a highly reliable metal mount, and uses multi-coated lens elements that minimize ghosts and flare to further enhance its optical performance.