OWC announces eSATA modification for new iMac

OWC Unveils Upgrade Program For Adding First Available eSATA Interface, Award Winning SSD, Larger Hard Drive, and/or More Memory To 2010 Apple iMac 27"

Turnkey professional installation service offers customized configuration of Mid 2010 27" iMac with high performance eSATA interface option, OWC Mercury Extreme Pro SSD up to 480GB, hard drives up to 2TB, and/or OWC Memory Upgrades up to 16GB complete with shipping and warranty starting at $169

July 30, 2010, Woodstock, IL -- Other World Computing (OWC®) http://www.macsales.com, a leading zero emissions Mac® and PC technology company, announced today its new OWC Turnkey Upgrade Installation Program for the Mid 2010 Apple iMac 27" to address the high demand for increasing iMac performance while overcoming the highly difficult upgrade level an iMac presents to an end user. The program enables new iMac 27" owners to custom configure and have OWC professionally install the first offered eSATA port option for an iMac, an award winning OWC Mercury Extreme Pro Solid State Drive up to 480GB, a larger capacity hard drive up to 2TB, and/or OWC Memory Upgrades up to 16GB. The new professional installation service program offers multiple configuration options starting at $169 with a 48 business hours or less installation turnaround and includes complete shipping options along with OWC’s renowned warranty coverage.

OWC will begin taking orders for its Turnkey Upgrade Installation Program for the Mid 2010 Apple iMac 27" beginning on Tuesday, August 3. For complete program details, including options, pricing, and answers to commonly asked questions regarding the program, visit: http://eshop.macsales.com/shop/turnkey/iMac_2010_27

OWC Options Create A Better Than Factory Built iMac
Owners of the new iMac 27" can experience the following benefits from the OWC Upgrade Program and enjoy a superior performing iMac than what is available direct from the factory:

First Ever eSATA Interface Option Offered For An iMac
OWC has custom engineered the first ever solution to provide an external eSATA port on an Apple iMac computer. With fast data transfer rates up to 300MB/s, iMac 27" users can now enjoy data backups and transfers at up to 3X faster than the factory stock interfaces. The $169.00 service includes an OWC Flexible eSATA cable for Plug and Play use with any external storage solution equipped with a standard eSATA port and return shipping of the eSATA enhanced iMac.

Bigger, Faster, More Reliable Solid State Drive
The OWC Mercury Extreme Pro SSD can be installed in capacities up to 480GB, up to a full 87% greater capacity than the single factory 256GB SSD option, and offer read/write speeds in excess of 270MB/s…up to 40% faster than the factory and/or other currently available SSDs. While many SSDs experience significant performance degradation over time, this is not the case with the OWC Mercury Extreme Pro SSD. By employing advanced block management and over-provisioning, the OWC Mercury Extreme Pro SSD provides the ultimate in reliability and long-term high performance.

More ‘Main Bay’ Storage Configuration Options
New iMac 27" owners requiring more storage capacity that the factory stock 1TB drive can have OWC replace the stock drive with hard drives up to 2TB in capacity and with manufacturer warranties up to five years. Or, instead of a traditional hard drive, OWC can add a second SSD to the main drive bay for a SSD RAID configuration.

Additional & Lower Cost Memory Options Than Factory
New iMac owners seeking to expand memory configuration up to 16GB will find can save up to 45% compared to same size factory installed upgrades.

Program Offers Comprehensive Convenience And Confidence
Having offered award-winning products and services to Mac owners worldwide for over 21 years, OWC drew upon its experience to create a comprehensive and convenient program. Now iMac 27" owners can confidently customize their iMac 27" to their own unique specifications and experience less hassle and downtime than using any other upgrade service, assured by an OWC 1-year limited warranty on upgrade service and installed products.

“We are quite pleased to record another innovation in the Mac industry by offering the first eSATA interface for an iMac,” said Larry O’Connor, Founder and CEO, Other World Computing. “By offering this performance enhancement along with faster, bigger, and better options for memory and storage, an OWC upgraded iMac truly will be the best performing iMac a user can own.”

OWC outs replacement memory for new iMac

OWC Announces Memory Upgrades Up To 16GB For New Mid 2010 Apple iMac Models

OWC Memory Upgrades offer more options & savings of up to 50% vs. factory-installed upgrades
and come backed by full Lifetime Warranty & Money Back Guarantee

July 28, 2010, Woodstock, IL -- Other World Computing (OWC®) http://www.macsales.com, a leading zero emissions Mac® and PC technology company, announced today the immediate availability of OWC PC3-10600 DDR3 1333MHz Memory Upgrade Kits up to 16GB for the new Mid 2010 iMac models introduced by Apple yesterday. OWC Memory Upgrade Kits offer all 2010 iMac owners the advantages of upgrade options not available from the factory, savings up to 50% compared to same size factory installed options, and quality assurance from a Lifetime Advance Replacement Warranty and Money Back Guarantee.

OWC Memory Upgrade Kits up to 16GB for the new iMac 21.5" 3.06GHz, 3.20GHz, and 3.6GHz i3; iMac 27" 3.20GHz i3, 3.6GHz i5 (Dual-Core), iMac 27" 2.8GHz i5, 2.93GHz i7 (Quad-Core) models:

OWC 4GB DDR3 Memory Kit (2 x 2GB matched memory modules) - $117.99
Add to factory installed 4GB RAM for 8GB total RAM, upgrade not offered as a factory option.
OWC 8GB DDR3 Memory Kit (2 x 4GB matched memory modules) - $279.99
Add to factory installed 4GB RAM for 12GB total RAM, upgrade not offered as a factory option.
Compared to $400 factory 8GB (2 x 4GB) upgrade, OWC 8GB upgrade delivers 50% more RAM for 30% lower cost
OWC 16GB DDR3 Memory Kit (4 x 4GB matched memory modules) - $549.99
45% lower cost than factory 16GB option, save an additional 5% with factory module trade in rebate
For more information on or to purchase OWC Memory Upgrades of up to 16GB for all iMac models, including the latest 2010 models, visit: http://eshop.macsales.com/shop/apple/memory/iMac

OWC roll-out slim eSATA card for MBP

OWC Slim eSATA ExpressCard Adapter Adds Plug & Play High Speed Flush Fitting eSATA Port To Mac And PC Notebooks

$39.99 hot swappable slim design card fits flush inside ExpressCard slot for Plug and Play driverless solution for connecting high speed external storage for faster data backups and archiving

July 20, 2010, Woodstock, IL -- Other World Computing (OWC®) http://www.macsales.com, a leading zero emissions Mac® and PC technology company, today announced the OWC Slim eSATA ExpressCard Adapter, a $39.99 MSRP solution for adding a high speed 3.0Gb/s data transfer rate eSATA port to Mac and PC notebooks via a standard ExpressCard/34 or ExpressCard/54 slot. Featuring a flush fitting design, the OWC Slim eSATA ExpressCard Adapter fits completely inside an ExpressCard slot and is and is AHCI compliant for Plug and Play no driver installation required ease of use.

Performance Upgrade Made Plug And Play Simple
Adding performance upgrades to a computer often requires a time-consuming internal installation. The OWC Slim eSATA ExpressCard Adapter is Plug and Play easy to use…no drivers are required and the “hot swappable” card can be inserted at any time into a standard ExpressCard/34 or ExpressCard/54 slot. Because the card features a flush-fitting, slim design, it recesses completely into an ExpressCard slot and can be left in the slot to protect both the card and connection port during mobile notebook use.

Adds Fastest Data Interface To Notebooks Cost Effectively
Available immediately and at a special introductory price of $32.99, the OWC Slim eSATA ExpressCard Adapter is a highly cost-effective solution for connecting to and taking advantage of high-speed eSATA interface equipped external drives with high RPM hard drives and even faster Solid State Drives (SSD). With data transfer rates up to 3.0Gb/s, the OWC Slim eSATA ExpressCard Adapter enables Mac and PC notebook users to experience the fastest possible data backup and archiving performance. For more information on the OWC Slim eSATA ExpressCard, or to order, visit:
http://eshop.macsales.com/item/Other%20World%20Computing/EXP34SATA2F1/

“Any notebook user can benefit from adding the fastest data transfer interface to their machine,” said Larry O’Connor, Founder and CEO, Other World Computing. “With its slim, lightweight, Plug and Play design, the OWC Slim eSATA ExpressCard can be left in a notebook ExpressCard slot so a user can always be ready to take advantage of the enhanced compatibility and high speed performance eSATA offers.”

High Performance eSATA Drives & Docks Available
In addition to its new Slim eSATA ExpressCard Adapter, OWC carries a full line of eSATA equipped external storage solutions up to 8TB. The Mercury Elite-AL Pro mini bus powered portable storage solution is a natural compliment for the mobile notebook user with models up to 1.0TB (1000GB) from $107.99. The Voyager hard drive dock priced from $27.99 provides the speed of eSATA with the unmatched convenience of swapping and accessing bare drives at will. For more information on all of OWC’s external storage options, visit: http://eshop.macsales.com/shop/firewire/ For more information on over 300 other eSATA high performance products OWC offers, visit: http://eshop.macsales.com/search

OWC announce conversion kit for second drive in Apple MacBook and MacBook Pro computers

US-based retailer Other World Computing (OWC) has announced a $79.99 conversion bracket kit to replace the internal optical drive of Apple MacBook and MacBook Pro laptops. The bracket, aimed at pro-shooters and retouchers, accommodates a second hard drive or Solid State Drive (SSD) for up to 640GB additional capacity, or RAID array.

For more information, please read the press release below:

Press release:

June 24, 2010, Woodstock, IL -- Other World Computing (OWC®) http://www.macsales.com, a leading zero emissions Mac® and PC technology company, today announced the OWC Data Doubler™, an optical bay mounting solution for MacBook or MacBook Pro notebook computers that enables users to add a second hard drive or SSD for up to an additional 640GB of internal drive capacity, internal RAID, or other user customized internal data storage configurations.

The $79.99 MSRP OWC Data Doubler comes complete with all required hardware, a detailed step-by-step Mac notebook model specific installation guide, available online OWC installation videos, and is immediately available for the following notebook computers:

MacBook 13" “Late 2008” ‘Unibody’ and later models
MacBook 13" “Late 2009” ‘White Unibody’ and later models
MacBook Pro 13" "Mid 2009" ‘Unibody’ and later models
MacBook Pro 15" "Late 2008” ‘Unibody’ and later models
MacBook Pro 17" "Early 2009” ‘Unibody’ and later models
For more information on the OWC Data Doubler kit, compatibility guide, or to order, visit: http://eshop.macsales.com/item/Other%20World%20Computing/DDAMBS0GB/

Provides Custom Configuration of Notebooks
The custom engineered, black anodized aluminum OWC Data Doubler gives MacBook and MacBook Pro users the flexibility to uniquely configure their notebook computer’s internal drive array. Any SATA 2.5" hard drive or SSD of up to 9.5mm (Super Slim) height can be mounted onto the bracket with the entire assembly then installing into the notebook’s 5.25" optical drive bay. 9.5mm SATA 2.5" drives, currently available in capacities of up to 640GB, are fully ‘Plug and Play’ recognized via the Apple Disk Utility program with standard configuration options just like any typical drive including, but not limited to:
Creating an individual volume with its own desktop icon.
Combining a new drive with the existing internal drive for one larger volume (SPAN).
Combining a new matching drive with existing internal for high-performance RAID-0 Stripe volume.
Configuring a new drive as a Time Machine™ backup drive.
Formatting one drive for the Mac OS and the other dedicated for Windows.
“Since 1988, OWC has focused on products and services that enhance the Macintosh user experience,” said Larry O’Connor, Founder and CEO, Other World Computing. “The OWC Data Doubler kit is a cost effective and well documented solution for MacBook and MacBook Pro owners to attain more capacity, performance, and/or redundancy - all right within their existing laptop with nothing additional to carry.”

High Performance Hard Drives & SSDs Available
In addition to the Data Doubler optical bay drive solution, OWC carries a full line of 2.5" notebook drives up to 1TB with 500GB hard drives from $74.99 and Solid State Drives (SSD) from $129.99. For the fastest and most reliable drive available on the market, OWC also offers its own award-winning Mercury Extreme Pro SSD line in capacities from 50GB to 480GB starting at $199.99. For more information on OWC’s internal storage options for notebook computers, visit: http://eshop.macsales.com/shop/hard-drives/2.5-Notebook/es/2.5-Notebook/