Skip to main content

Hasselblad announces H4x

media_1319714821852.png


Hasselblad has today announced the H4X, a trade-in product for the H2 and H2 series cameras. The new H4X has the same compatibility as the earlier H1/H2 film-based bodies and cannot be used with the maker's current range of H-series digital backs. However, any back that worked on the earlier cameras, such as a Phase One digital back, will work on the H4X.

A spokesperson for Hasselblad confirmed to the DJP 'the H4x is a refurbishment for all H1 and H2 camera bodies. Owners of H1 and H2 bodies can trade them in for a new H4x, which will not only give them the same functionality as before (compatibility with third-party and film backs), but extra functionality such as True Focus and compatibility with all the H-Series lenses.'

The spokesperson also believes 'H4D backs will still only work with their calibrated H4D bodies as an integrated camera. Note that the H4x is only available as a trade-in for H1/H2 owners - it is not available brand new as a non-trade-in product.'

media_1319714804851.png


Press Release

Copenhagen, October 27th 2011

Hasselblad announces new H4X trade-up deal


After almost a decade of service in the front line many H1 and H2/H2F bodies are growing tired and are now in need of replacement. Customers still using the aging platform can now trade-up to the new H4X.

Said Chris Russell-Fish, Global Sales and Marketing Director: “The H1/H2 series has had a long and distinguished career but the time has come to announce its evolution. We know there are still a substantial number of photographers out there using H1/H2 bodies – and we are offering them an exclusive opportunity now to trade-in and upgrade to a very worthy successor – the H4X.”

The new model is available only to H1/H2/H2F users and will cost from just 3,995 Euro (plus tax). The H4X is a great camera body upgrade, which supports all H System lenses, most third party backs and even film. And of course it comes with our world-acclaimed True Focus technology and all the built-in ‘DNA pedigree’ our customers have come to expect from Hasselblad.

Former US President J. Carter once said ‘We must adjust to changing times and still hold to unchanging principles’. We agree. Our new H4X completely underpins this sound logic.

For further information and for H1/H2/H2F owners who wish to trade-up to the new H4X, please go to:

www.hasselblad.com/H4X and contact your Hasselblad dealer.

Related posts

Hasselblad H4D-60 review
Hasselblad Europe offer half-price lens deal

Comments

Popular posts from this blog

Hasselblad H4D-60 review

UPDATE 18 May, 2012: Hasseblad is set to reduce the price on the H4D cameras by as much as $11,000 / 6,200 Euros on the H4D-60, bringing the price to 23,900 euros ($30,995 / £21,995). Please see here for more details.

The last couple of decades have been turbulent for medium format camera manufacturers, but now after several well-known names have withdrawn, the market looks healthy. Two new unexpected entrants, Leica and Pentax have added to the dynamic at opposing ends of the pricing scale, forcing the two established system players to compete fiercely in their traditional rarefied role as well as the entry-level.

Partnering with both Leaf and Mamiya, Phase One has developed a trio of entry-level Mamiya DM models starting at under $14k/ £9k while continuing to offer a wide range of Phase One and Leaf backs, up to 80-megapixels. Through various offers and incentives these backs, are most likely to be partnered with the 645DF body but they are in fact compatible with a wide range of …

Fujifilm IS Pro UV-IR DSLR review

Fuji’s IS Pro is the up-date to maker’s earlier S3 UV-IR camera, and like that particular camera, the IS Pro adopts a modified image sensor that’s not shielded from UV or IR light. Consequently, with various filtration methods, the IS Pro is designed for Ultraviolet (UVA), visible and near Infrared photography.

Although there is a healthy demand for DSLRs with IR capability especially, and there are number of independent vendors (mainly in the US, but the UK also) that offer IR dedicated and full-spectrum conversion of current Nikon and Canon bodies, it’s anticipated the IS Pro will appeal largely to the scientific and forensic communities. With the departure of the S3 UV-IR, Fuji’s IS Pro continues to be the only dedicated full-spectrum interchangeable lens based DSLR that has professional-level support from a camera maker. As well as official product support and 12-month warranty, for government agencies and the like, the OEM status of the IS Pro will be particularly reassuring an…

Mitsubishi CP-D70DW dye-sublimation printer review

Roll-fed dye-sublimation transfer printers are often used in photo-kiosks but with their fast operation and touch dry photos, they’re also the printer of choice for event photographers.


Mitsubishi Electric CP-D70DW

Rating 4.5/5 HIGHLY RECOMMENDED

Price
£1214 (£999 ex VAT) $1,399.95
Contact
Mitsubishi Electric; www.mitsubishielectric.co.uk www.mitsubishi-imaging.com
Needs
Mac OS X 10.5 or Windows XP later
Pros
Print quality, job times, low media costs, durability, build, noise levels
Cons
Noise levels, paper handling niggles, colour profile on request



Buy at Adorama Camera (US) at $1,279.95, plus mail-in rebate available. Buy at Amazon US (sold by Adorama).

Buy the Dual deck CP-D70DW at Adorama now at $1,939.95, plus mail-in rebate (was $2,950).



Introduction


Unlike the process of dithering liquid ink in an inkjet, dye-sublimation printers produce authentic continuous tone images with an analogous look like that of a conventional lab-produced print. They achieve this using thin c…