Tuesday, 10 May 2011

Phase One announces Media Pro management utility


Phase One, the back maker and publisher of the outstanding Capture One raw workflow solution has announced Media Pro, a new digital asset management (DAM) utility based on iView Media Pro (this was became Microsoft Expression Media, before Phase One acquired it outright last year). As well as seamless integration with Capture One (C1), Media Pro uses that utilities RAW image rendering engine so that users can rapidly evaluate raw files as they would individually with C1. Adjustments made in Capture One are updated in Media Pro and the two utilities now provide metadata exchange including imaging description (rendering), and convey ownership and licensing information. This increased compatibility and support between these two distinct applications provides a much needed improvement in workflow for professional users.


Press release:


Phase One Media Pro is Released - the Photo Management App for Serious Photographers

Copenhagen, May 10, 2011 -- Phase One, the world’s leading pro photography equipment provider, today released Media Pro. Originally created by iView Multimedia, this professional digital asset management software has recently been known as Microsoft Expression Media. In its first release since Phase One’s acquisition of the product from Microsoft last year, it has been re-christened Media Pro.

Media Pro is a professional photo manager built for photographic, video and multimedia collection management. Media Pro offers a flexible and intuitive way to catalog, organize, and utilize digital media assets.

Its strength is in organizing photo files, no matter where they are stored -- on shared folders, CDs, hard drives, DVDs or other media. It’s an application comprising visual catalogs which can be easily and quickly browsed, searched, and annotated.

Images within these very large catalogs (Media Pro now supports more than 128,000 files per catalog) may be non-destructively edited with Capture One and other image editing applications. They may also be converted into other file formats. And all catalogs may be archived, backed up, published via slide shows, web galleries, and distributed via email, contact sheets, prints, and other custom options.

What’s new?

Seamless workflow with Capture One -- Phase One’s Capture One raw image rendering engine is built into the new Media Pro. Photographers can instantly magnify and evaluate raw images with correct colors, in detail, including adjustments. Images and adjustments made in Capture One are updated in Media Pro and the two applications offer integrated exchange of the metadata that describe images, and convey ownership and licensing information. This increased compatibility is a major improvement in the workflow between the two applications.

Media Pro offers exchange of metadata information by way of XMP, the extensible metadata platform. Media Pro also provides options to permit Windows-based systems to use Windows Imaging Components and Mac-based systems to use Core Image processing as their image rendering engines. This means that Media Pro maintains its independence as a best-of-breed digital asset management solution supporting other popular image editing software.

More camera support
Raw files from more than 100 new camera models are supported, including raw image and video support for Canon, Nikon and other popular pro and semi-pro digital cameras.

Larger Catalogs
The limitation of 128.000 files per catalog and the maximum size of 2GB per catalog has been removed to allow for larger photo collections. Users can still create an unlimited number of visual catalogs.

Updated User Interface
Media Pro comes with a redesigned user interface to match the sleek look of Capture One.
While this version continues to provide support for audio, DTP, font, text and HTML files, Media Pro is primarily a photo manager for photo and video files.
For more information about Media Pro, please see: www.phaseone.com/media-pro

“Working with Phase One to develop the new Media Pro tutorials has been very exciting, “said Peter Krogh, leading DAM expert and professional photographer. “I’ve long considered Media Pro to be one of my favorite DAM resources, and it’s clear that its future is bright.”

“Phase One is committed to investing in professional photo management and image editing software,” said Carsten H. Olsen, Phase One Software Product Manager. “This Media Pro release is designed to deliver a combined photography software toolset that will satisfy the world’s most demanding professional photographers.”

Capture One
Capture One is an image editing software that delivers the world’s highest image quality with excellent color and detail. The software comprises all the tools required to capture, organize, edit, share and print images for a highly efficient workflow.

Availability and Pricing
Media Pro is available now via download for USD 199 and EUR 139 through Phase One’s Online Store and through leading professional photography dealers worldwide.

Current Expression Media 2 customers can upgrade to Media Pro for USD 59 and EUR 39.
Current iView MediaPro/Expression Media 1 customers can upgrade to Media Pro for USD 69 and EUR 49.


  1. I am kind of pissed to pay another $59 for Media Pro 1 to upgrade from Expression Media 2. It seems after Microsoft messed up the iView Media Pro, Phase One took over to fix the mess!! I don't see much of the improvement except some cosmetic changes and a bit of improved speed and yes they added the original logo of iView in to the icon of Media Pro 1!! When you double click on the thumbnail to make it bigger, software does some strange in & out focus moves till finally image opens up. On the image editor part they have removed three items, 1) Brightness & Contrast,2) Preset Enhancement, 3) the one I liked the most Auto Enhancement. I don't know why they remove them and still charge more for a lesser software!! Bad move from Phase One:(
    Also I noticed when you choose action transfer file in to a new folder, Media Pro does not remember which folder you used previously which it can get annoying. Process rotating gear indication icon on the lower right hand side also has been removed so when you load your images it is hard to see or to know what software is doing.
    Bottom line is with this new release you get a iView Media Pro version of Phase One with lesser capability and more money out of your pocket. I was a fool to pay $59 for upgrade.. this is way below an upgrade. Download a trial version and see it for yourself and don't waste your money!!

  2. I think you'll find you're paying for C1 processing engine option (they've left Apple's core imaging engine there too), but I agree it's difficult to find any real improvements. I don't think there are any speed advantages either, if anything it's a touch slower now, but for all that I think we'll see much more added in the future and it's still the browser of choice for me.


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