After releasing a vague press release last week concerning their intentions to introduce a new range of lenses for Micro Four Third Format cameras, the company has been under pressure to clarify some of the details. However, while admitting some of the technical details have yet to be finalised the company has confirmed the first lens to be release will be the SA 14mm f/2.0 (shown above) and that will it have auto-focus (as well as a the necessary CPU), cost under 1500 Euros, and will be manufactured in Germany. The new lens will not be available before the first quarter of 2013.
Dear journalists, photographers and bloggers,
First of all, we’d like to thank you for your strong interest in our new lens line. Please bear with us, as the full scope of technical details is not available yet. We’ve received a wealth of questions and will try to answer every one of them. Below you’ll find answers to your questions and other inquiries we received:
What are the basic parameters of the lens that has been announced? The focal length is 14 millimeters with a 2.0 aperture. It will have precise autofocus.
Will there be additional lenses? Yes, other models are in planning but we’re not able to announce any details at this time.
Will there be zoom optics? Initially, there are no plans for zoom optics but only for fixed focal lengths.
What cameras does the lens fit? The lens fits all Panasonic and Olympus m43 cameras. It also fits some Leica models when using an adapter provided by the manufacturer. Contrary to some reports in international forums and on photo websites, an adaptation to Sony’s E-Mount is not planned.
Are the lenses actually manufactured in Germany? Yes, all lenses are manufactured, assembled and tested in Bad Kreuznach, Germany.
Will the Super-Angulon 14 mm have an internal CPU? Yes, the lens has an integrated CPU.
When will the lenses be available? Contrary to some reports on the internet, they will not be available on the market before the first quarter of 2013.
When will additional and more detailed information be available? During its annual press talk, Schneider-Kreuznach announced its plans of entering the market for system cameras. We’re honestly surprised by the huge response and will present more detailed information on the 14 mm lens at photokina 2012. Please bear with us until then.
What group does the lens target and what will be the selling price? The lenses are manufactured in Germany at Schneider-Kreuznach’s traditional level of quality and target serious amateur photographers. The main focus is on outstanding quality. The price will be below 1,500 euros, according to current planning.
When will the add-on lenses for Apple’s iPhone be launched? This is another project that is still in development. A date for the market launch has not been set yet.
Thank you very much for the large number of questions and suggestions. We trust that we’ve been able to shed some light on the major items of interest and look forward to continuing our dialog with you.