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Hasselblad announces updated Phocus software

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Hasselblad has launched Phocus 2.6.6 * - a brand new version of its proprietary Phocus software, plus a new Phocus Mobile 2.0 format for iPhone, iPad and iPod Touch. Phocus Mobile enables wireless camera control - and the latest 2.0 version includes a host of new features as well as access control.

Peter Stig-Nielsen, Hasselblad product management director, explained: “Many discerning photographers across the world are already familiar with the sheer power and performance of this highly intuitive software package and this spring launch of Phocus 2.6.6 and Phocus Mobile 2.0 will make their imaging work more effective. Photographers can be wirelessly linked to a computer running Phocus – and now with the new 2.6.6 version, any number of Phocus Mobile clients can connect to the Phocus server simultaneously.”

Stig-Nielsen added: “Phocus Mobile 2.0 significantly improves options for photographers to show and share their work during a shoot and also includes a 100% zoom function of images in the file browser; new GPS tagging; folder access control and a Demo Mode functionality. And all this is now available as a free download at the App Store.”

The MF camera maker claims the innovative Phocus 2.6.6 software upgrade “provides uncompromising image quality and allows photographers to work quickly, efficiently and creatively with the world’s most advanced image files.”

Stig-Nielsen also added: “There is no question that Phocus 2.6.6 with Phocus Mobile 2.0 offer new functionality and innovations that will expand the options and speed up the workflow for time-pressed photographers.”

Features in Phocus include:
• Hasselblad Natural Color Solution (HNCS).
• Sophisticated lens corrections for H and V System lenses.
• Advanced tethered camera control.
• Easy- to-use interface.
• Extensive customization options for individual workflow scenarios.
• License-free software with unlimited installations and no registration issues.
• Live video.
• Scene calibration and reproduction tools.
• Highlight recovery, shadow fill, clarity and dust removal tools.

For more information on the new Hasselblad Phocus upgrades go to:
http://www.hasselblad.com/promotions/phocus-mobile-20.aspx

* for Mac OS only.
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