From the press release:
NIKON’S NEW BUMPER CASHBACK OFFER
London, UK: Nikon UK launches a new bumper D-SLR promotion offering up to £100 cashback on selected Nikon D-SLR cameras until 30th May 2012 inclusive.
Cashback is available on the Nikon D3100, D5100 and D7000; full cashback amounts can be found below.
All claims must be received by the 30th June 2012 in order to qualify. For more information on the promotion, and how to submit your claim, please visit: www.nikon.co.uk/cashback.