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Red goes Scarlet with X-rated camera

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On the day Canon announces the EOS C300/300 PL cameras, rival Red has officially announced the raw video shooting Scarlet-X. The new camera comes with either a Canon EF or PL mount (it can be swapped), captures 5K (14MP) stills and 4K video and boasts 18-stops DR, or so it's claimed. Orders are being taken now for a initial price of under $10,000, though that's for the basic body - add-ons will take the price up considerably. Remember, this was the camera that was supposed to compete with the Canon EOS 5D MkII. In terms of price that clearly hasn't happened, so it's unlikely to achieve the popularity of the 5d MkII, but it's still competitively priced for professional movie makers with smaller budgets to consider. If I was in the market right now, I would choose this over the EOS C300 (but would still be tempted by the Canon Cinema EF lenses).

Press release:

RED STUDIOS HOLLYWOOD, Hollywood, Calif., November 3, 2011 – RED Digital Cinema has officially released its third industry-changing camera, the Scarlet-X. With burst modes up to 12 fps at full 5K resolution alongside 4K motion capture from 1-30 fps, the camera allows professional photographers and cinematographers to simultaneously capture motion footage and still content.

Never miss a shot. Ever. Scarlet-X’s compact design, endless modularity and advanced feature set provide a future-proof solution catering to every shooter’s needs, leaving one-dimensional DSLRs and 1080p camcorders in its wake. Priced at under $10,000, Scarlet-X advances RED’s vision to democratize superlative cinema and professional photography.

Scarlet-X comes standard with a Canon EF or PL mount, which can be swapped easily using Scarlet-X’s interchangeable lens mount system. Panavision, Anamorphic, and Nikon lenses are also compatible with the camera, providing ultimate freedom when it comes to creative decision-making. The addition of HDRx reaches up to 18 stops of dynamic range, bringing digital images closer than ever to the natural perception of the human eye.

With the innate ability to capture 5K REDCODE RAW stills and true 4K motion footage, Scarlet-X produces visually lossless files that can easily be graded and finished. Combining all of the finest qualities of cinema and photography into one camera, Scarlet-X allows the customer to have the best of both worlds. Compromise nothing. Shoot everything.
“The future is dependent on those who push… not those who react,” said Jim Jannard, founder of RED Digital Cinema.
RED is now taking orders on RED.com for Scarlet-X.

Comments

  1. Anyone out there think this company could challenge medium format in the not too distant future? Let us know what you think.

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