Thursday, 27 October 2011

Leica rolls out new Leica Elmarit-S 30mm f/2.8 ASPH wide-angle lens

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Leica has announced the Elmarit-S 30mm f/2.8 ASPH for the S2 medium format camera. With an wide angle of view equivalent to 24mm in 35mm format, the new lens is the widest lens announced to date for the system. Although it's expected to be available in the UK during December, Leica UK hasn't as yet announced the price. Leica Camera AG, however, are quoting immediate availability and a price of 5500 euros / £4,820 (presumably ex VAT), or $7,715 USD. The new lens, showcased at the PhotoPlus Expo in New York today, has 13 elements in 9 groups and features two aspherical lens surfaces in its construction.

UPDATE: October 30. Adorama in NYC are taking pre-orders at $7,495.

 

Press release:

Leica expands the S-System with new Leica Elmarit-S 30mm f/2.8 ASPH. wide-angle lens
 
27 October 2011: Leica Camera AG has expanded its range of lenses for the Leica S-System with the new Leica Elmarit-S 30 mm f/2.8 ASPH., a wide-angle lens scheduled to be available from December 2011. With the addition of this lens, the portfolio of lenses for the professional S-System now comprises five focal lengths.
 
The Elmarit-S 30 mm f/2.8 ASPH., with its wide angle of view equivalent to 24mm in 35mm format, opens up a multitude of new opportunities for creative composition, particularly in the fields of interior, architectural and landscape photography. At the same time, a fast maximum aperture of f/2.8 lets S-System photographers work with shallow depth of field and selective focus, despite the lens' wide angle of view, and shoot in available light.
 
With outstanding imaging performance from the closest focus to infinity at all apertures, and brilliant colour rendition, the Leica Elmarit-S 30 mm f/2.8 ASPH. guarantees perfect results in a wide range of photographic situations.
 
Dedication to the highest imaging quality is a key factor in the design and construction of all Leica S lenses, fulfilling the stringent demands that professional photographers place on a camera system in their everyday work. Even wide open, the Leica Elmarit-S 30 mm f/2.8 ASPH. fulfils these demands and offers maximum contrast, highest resolution and extremely low distortion throughout its entire focusing range. Software-driven image optimisation is unnecessary, allowing photographers to concentrate purely on the creative side of their work. A further highlight of this lens is its excellent control of flare, ensuring high-contrast images, even when shooting a backlit subject.
 
The Leica Elmarit-S 30 mm f/2.8 ASPH. features an extremely robust bayonet mount and is fully sealed against dust and spray, for absolute reliability even under the harshest shooting conditions. Furthermore, the lens is supplied with a rectangular hood designed for optimum suppression of extraneous light.

For further product information, please visit the Leica web site at www.leica-camera.co.uk and www.S-League.net.

The Leica Elmarit-S 30 mm f/2.8 ASPH. is scheduled to be available in the UK in December 2011 from authorised Leica dealers including the Leica Store Mayfair.

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