Skip to main content

Canon announces 50 million EOS, 70 million EF lens production milestones

Canon has announced sales of 50 million EOS cameras and 70 million EF lenses, with close to half that figure of 30 million lenses in just the past two years. Canon announced sales of 40 million lenses, over a 25 year period, back in April, 2009

Press release:

Canon celebrates 50 million EOS-series SLR camera and 70 million EF lens production milestones

United Kingdom, Republic of Ireland, 18th October 2011 – Canon today announced the achievement of its latest camera-manufacturing milestone, following the production of the company’s 50-millionth EOS-series SLR camera. Underlining the huge popularity of Canon’s leading EOS System, the announcement coincides with another significant manufacturing milestone, with production of Canon’s EF lenses due to pass 70 million units by the end of October 2011.

“These latest manufacturing milestones showcase the unprecedented popularity of the EOS system,” said Rainer Fuehres, Chief of Consumer Imaging, Canon Europe. “Throughout the development of the EOS System we’ve always been focused on providing leading levels of performance for our customers, and the consistently high demand for EOS cameras and EF lenses offers a powerful testament to the quality our products offer to photographers of all levels.”

EOS cameras – leading quality
The EOS series, which stands for “Electro Optical System” and also carries the name of the Greek goddess of the dawn, began production in 1987 at Canon Inc.’s Fukushima Plant with the launch of the iconic EOS 650, an SLR that featured the world’s first electronic mount system. Over the past 25 years, Canon has invested in the development of the EOS System to guarantee it provides the most advanced technologies and exceptional image quality for photographers of all skill levels – from beginners through to professionals.

Just two years after launching the EOS Series in 1989, Canon launched its most professional EOS SLR, the EOS-1, and on the 10th anniversary of the EOS series in 1997, production reached 10 million units. Production propelled to 20 million units in 2003, largely due to the release of the lightweight and compact EOS 500 in 1993 and EOS D30 in 2000, which spearheaded the rapid growth of digital SLR cameras across the globe.

Over the past 25 years, Canon’s technological advancements has seen the company launch the industry leading high-performance DIGIC digital image processor, as well as proprietary CMOS sensors that deliver unrivaled image quality. Developments such as these saw Canon reach the 30 million-unit landmark during the series’ 20-year anniversary in December 2007, and the 40 million mark shortly after, in May 2010. The current 50 million-unit production milestone was achieved in September 2011, and has been reached after a period of just one year and four months – by some distance the fastest-ever production period in the history of the EOS range.

Today, Canon marks this historic production landmark with the launch of the Canon EOS-1D X – a revolutionary, next-generation professional DSLR offering an unparalleled combination of speed, resolution and image quality ideal for all types of professional photographers.

EF lenses – precision technology, creative flexibility
Production of Canon’s prestigious interchangeable EF lens series for EOS SLR cameras commenced in 1987 at the company’s Utsunomiya Plant, alongside the development of the first EOS Series SLR camera.  Designed to provide EOS SLR photographers with unrivaled flexibility in all shooting scenarios, the diverse EF lens range now includes over 60 different lenses, which are produced in a total of four production facilities to meet the huge demand.

Since production began in 1987, the EF lens range has expanded to include a number of innovative technologies, including the development of the world’s first Ultrasonic Motor-powered lens (USM) (among interchangeable lenses for SLR cameras) and Image Stabilizer (IS) technology. Innovations such as these provided new and advanced levels of performance, and prompted the rapid growth of EF lenses that saw production pass 10 million units in 1995, and subsequently reach 20 million in 2001.

Production then reached 30 million units in 2006 – quickly followed just two years later by the 40-million-unit mark in April 2008. Owing to the surging popularity of the EOS series, production was increased and the 50 million-unit landmark was achieved in December 2009, before Canon reached the 60 million-unit mark in January of this year.  By October 2011 Canon will pass its next 10 million-unit cycle in just nine months to achieve the 70 million-unit milestone, spurred by cutting edge products such as the new EF 8-15mm f/4L Fisheye USM – the world’s first fisheye zoom lens (among interchangeable lenses for SLR cameras) that captures circular and rectangular images with a 180° view.

In line with its position at the forefront of the imaging industry, Canon will continue to refine its various imaging technologies in the years to come. By using optical technologies as a core, Canon strives to produce exceptional cameras and lenses that cater for the needs of photographers, from first-time users to advanced amateurs and professionals, enabling users of all levels to experience and enjoy the power of image.


Popular posts from this blog

Hasselblad H4D-60 review

UPDATE 18 May, 2012: Hasseblad is set to reduce the price on the H4D cameras by as much as $11,000 / 6,200 Euros on the H4D-60, bringing the price to 23,900 euros ($30,995 / £21,995). Please see here for more details.

The last couple of decades have been turbulent for medium format camera manufacturers, but now after several well-known names have withdrawn, the market looks healthy. Two new unexpected entrants, Leica and Pentax have added to the dynamic at opposing ends of the pricing scale, forcing the two established system players to compete fiercely in their traditional rarefied role as well as the entry-level.

Partnering with both Leaf and Mamiya, Phase One has developed a trio of entry-level Mamiya DM models starting at under $14k/ £9k while continuing to offer a wide range of Phase One and Leaf backs, up to 80-megapixels. Through various offers and incentives these backs, are most likely to be partnered with the 645DF body but they are in fact compatible with a wide range of …

Fujifilm IS Pro UV-IR DSLR review

Fuji’s IS Pro is the up-date to maker’s earlier S3 UV-IR camera, and like that particular camera, the IS Pro adopts a modified image sensor that’s not shielded from UV or IR light. Consequently, with various filtration methods, the IS Pro is designed for Ultraviolet (UVA), visible and near Infrared photography.

Although there is a healthy demand for DSLRs with IR capability especially, and there are number of independent vendors (mainly in the US, but the UK also) that offer IR dedicated and full-spectrum conversion of current Nikon and Canon bodies, it’s anticipated the IS Pro will appeal largely to the scientific and forensic communities. With the departure of the S3 UV-IR, Fuji’s IS Pro continues to be the only dedicated full-spectrum interchangeable lens based DSLR that has professional-level support from a camera maker. As well as official product support and 12-month warranty, for government agencies and the like, the OEM status of the IS Pro will be particularly reassuring an…

Mitsubishi CP-D70DW dye-sublimation printer review

Roll-fed dye-sublimation transfer printers are often used in photo-kiosks but with their fast operation and touch dry photos, they’re also the printer of choice for event photographers.

Mitsubishi Electric CP-D70DW


£1214 (£999 ex VAT) $1,399.95
Mitsubishi Electric;
Mac OS X 10.5 or Windows XP later
Print quality, job times, low media costs, durability, build, noise levels
Noise levels, paper handling niggles, colour profile on request

Buy at Adorama Camera (US) at $1,279.95, plus mail-in rebate available. Buy at Amazon US (sold by Adorama).

Buy the Dual deck CP-D70DW at Adorama now at $1,939.95, plus mail-in rebate (was $2,950).


Unlike the process of dithering liquid ink in an inkjet, dye-sublimation printers produce authentic continuous tone images with an analogous look like that of a conventional lab-produced print. They achieve this using thin c…