Nikon adds new mirrorless camera system to range

After months rumours and denials, Nikon has added a new mirrorless system to the range. The two bodies, the J1 and V1 (pictured above) adopt an 10-megapixel CMOS with a 2.7x 'crop factor', when compared with a full-frame 35mm sensor. This new format, dubbed CX by Nikon is smaller in size than the Olympus/Panasonic mFT cameras (with their 2x crop factor format), allowing for smaller lenses and bodies but this will ineveitably be the expense of image quality at high ISOs for a given resolution. I'm sure it's  reasonable at 10MP but what sort of product cycle will this have? It's got to be yearly in this segment and that doesn't bode well.

Four new lenses have also been introduced, the 10mm (27mm equivalent) f/2.8 'pancake' shown above, plus three VR enabled zooms : 10-30mm, 30-110mm and 10-100mm PD (power-driven zoom). An F-mount converter, FT1 allowing AF with Nikon F mount (AF-S and AF-I) lenses has also been announced.

Pre-order from Adorama V1 c/w 10-30mm & 30-110mm kit zooms $1149.95, V1 c/w 10mm pancake & 10-30mm zoom $1149.95, or V1 c/w 10-30mm kit zoom $899.95

UK readers can pre-order from Warehouse Express here.

Press release:
Amsterdam, the Netherlands, 21st September 2011: Photography will never be the same again. Nikon today introduces a revolutionary new digital camera system, Nikon 1, with the launch of two new cameras, the Nikon 1 J1 and the Nikon 1 V1. This next generation pioneers amazing photography features such as pre-post capture technology that starts before you – enabling groundbreaking new shooting modes that mean you’ll never miss a moment again. Moving subjects like children are captured with ease, and photos become ‘living’ images.
"This is Nikon's most significant announcement since we introduced the digital camera 14 years ago" said Takami Tsuchida, President, Nikon Europe, "With the launch of Nikon 1, we're unveiling two groundbreaking interchangeable lens cameras that are packed with revolutionary technology."
Jordi Brinkman, Product Manager, Nikon Europe, said: "Our engineers have managed to house an incredibly powerful processor and sensor in a sleek, minimalist Nikon 1 body design: people will be able to take shots they didn't believe were possible. These are not only the world's fastest cameras - they have features that have never been seen before: shooting modes like Motion Snapshot and Smart Photo Selector are going to let people capture images in ways they could never have imagined, and the 1 NIKKOR lenses are unique in the way they've been designed with portability and movie making in mind."
Nikon’s market-changing Advanced Camera with Interchangeable Lens (A-CIL) has been specially designed to help photographers perfectly capture a moment in time, by combining images and movies. With the development of Nikon’s cutting edge technology, you’ll never miss a thing.

* Nikon 1 J1 is the world's smallest camera among competing interchangeable lens digital cameras equipped with image sensors larger than 1 inch. Nikon 1 V1 is the world's smallest and lightest camera among competing interchangeable lens digital cameras with an integral EVF. The world's shortest shooting time lag (as determined by Nikon performance tests). Measured when using the single-point AF mode and the shortest focal length of a standard zoom lens (1 NIKKOR 10-30mm). All details as of August 5, 2011.


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