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Sony officially announce long-rumored SLT-A77, A65, NEX 7 and NEX 5N

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After months of speculation and rumor, Sony has today officially announced two new NEX cameras, NEX 7 and NEX 5 as well as two DSLRs, the semi-pro A77 and replacement for A700, and the A65, a mid-range but very highly specified camera in its own right.

We'll keep it brief as the cameras have been deliberately leaked around the internet over the past weeks. The key features of the A77 (shown above) include 24.3 MP APS-C CMOS, an 2.38M dot OLED viewfinder with 100-percent coverage, and 12fps burst mode. The A77 can also capture HD AVCHD 60p/60i/24p video, including uninterrupted clips of up to 29 minutes in length.

A 12fps burst rate is possible due to the OLED/SLT construction (i.e. no moving mirror) like the pellicle cameras of yesteryear, but the closing (and opening) of the aperture 12-times a second is close to (or at) the maximum possible. Pellicle cameras with 14/13.5fps capability such as the film-based Canon F1n High-speed and F3H (and 9.9fps F2H before it) operated in stopped down mode. Indeed, they had a aperture lever on the body working in reverse - to open the diaphragm rather close it down. It appears that the EOS system with its electronically activated aperture can operate at up to 14fps.

Sony SLT-A65

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α77 AND α65 CAMERAS FROM SONY WITH 24.3 MEGAPIXELS AND WORLD'S FASTEST* 12 FPS AF-ENABLED CONTINUOUS SHOOTING
 
New Translucent Mirror Technology models broaden appeal to photo enthusiasts
 
·         World’s fastest*12 fps full-resolution continuous burst shooting with phase-detection AF (α65: 10fps)
·         Newly developed 19-point AF system with 11 cross sensors (α77)
·         24.3 effective megapixel Exmor APS HD CMOS Sensor and enhanced BIONZ processor
·         World’s first** XGA OLED Tru-Finder™ with versatile information display
    •    Quick AF Full HD Movie with AVCHD Progressive compatibility, and flexible P/A/S/M exposure control in manual focus mode
    •    New design and ergonomics with world’s first* 3-way tilt Xtra Fine LCD and ruggedized, reliable handling (α77)
 
* Among interchangeable-lens digital cameras with APS-C size sensor as of 24th August 2011 (α77 only).
** Among interchangeable-lens digital cameras with APS-C size sensor as of 24th August 2011.
 
 
Sony extends the appeal of its Translucent Mirror camera range with two exciting, new A-mount models appealing to advanced amateurs and serious photo enthusiasts.
 
The latest refinements in Translucent Mirror Technology from Sony make the SLT-A77 (α77) and SLT-A65 (α65) the quickest, most responsive interchangeable lens cameras in their class. Revised ergonomics on both cameras include a comfortably contoured new grip design and tactile new button layout for ‘eyes off’ operation while viewing via the high-resolution XGA OLED Tru-Finder™.
 
A long-awaited successor to the acclaimed α700 DSLR, the α77 adds further refinements in performance and ruggedized construction to handle gruelling photo assignments with ease.
 
Ultra-responsive shooting
The α77 boasts the world’s fastest continuous AF shooting performance*, capturing a burst of full-resolution images at 12 frames per second with full-time phase-detection autofocus. The α65 achieves a similarly impressive 10fps shooting speed, outpacing virtually all semi-professional cameras.
 
Precision AF tracking of moving subjects is crisper and more responsive than ever, thanks to a newly-developed 19-point autofocus system with 11 cross sensors (α65: 15-point AF with 3 cross sensors). Tracking Focus maintains accurate focus lock on a designated moving subject – even if the target’s momentarily obscured by the motion of another object.
 
Razor-sharp responses are reinforced further by a new electronic front shutter curtain that achieves a pro-class minimum release time lag of approximately 0.050 seconds.
 
Unprecedented image quality and creative options
The α77 and α65 both feature a newly-developed Exmor APS HD CMOS sensor by Sony with 24.3 effective megapixel resolution.
 
The sensor is teamed with the latest revision of Sony’s BIONZ image processing engine that handles huge amounts of high speed data from the camera sensor. This unique combination of sensor and BIONZ processor delivers unprecedented shooting responses, plus flawless image quality with ultra-low noise when shooting still images or Full HD video.
 
A broad sensitivity range of ISO 100-16000 is expandable (α77 only) down to ISO 50. At highest sensitivities, both cameras can freeze rapid sporting action with very quick shutter speeds, or capture atmospheric low-noise shots without flash. Low ISO settings are ideal when teamed with a long exposure for creating expressive shots of moving water.
 
Both cameras showcase the world’s first XGA OLED Tru-Finder™. With an unprecedented 2359k dot (XGA) resolution, this precision electronic viewfinder offers a bright, detail-packed, high contrast image with 100% frame coverage that is 10 times higher than conventional electronic viewfinders and provides a wide field of view to rival pro-grade optical viewfinders.
 
Detailed shooting information is displayed with a choice of five display modes. The effects of adjusting exposure, white balance and other settings are previewed in the Tru-Finder™ in real time. Fine focus tweaks can also be confirmed via a zoomed-in portion of the image.
 
At the touch of a button, the Smart Teleconverter displays an enlarged central portion of the image sensor. This allows compositions to be displayed clearly on the high-resolution XGA OLED Tru-Finder™ and captured as 12 megapixel images with a digital zoom factor of 1.4x or 2x. There’s no need to remove your eye from the Tru-Finder™ from composition to checking final results – allowing photographers to concentrate on their creative flow.
 
Stills and video can also be composed and reviewed on the adjustable-angle 7.5 cm (3.0") Xtra Fine LCD that offers high resolution (921k dot) and TruBlack technology for superb detail and contrast. As an extra refinement, the α77 introduces the world’s first 3-way adjustable screen that tilts and pivots freely for effortless framing at any angle (α65: 2-way adjustable LCD).
 
Full HD video
The α77 and α65 bring further refinements to the acclaimed Quick AF Full HD Movie shooting as already featured on previous Translucent Mirror cameras from Sony. Phase Detection maintains accurate focus during video shooting of portrait subjects, even when they’re moving.
 
In another first for consumer-oriented APS-C cameras, Full HD video is now supported at 50p (progressive) frame rates – reflecting recent enhancements to the AVCHD (Ver. 2.0) format. 25p shooting is also available for beautifully ‘filmic’ video footage. Creative video options are extended further by the addition of manual focusing and P/A/S/M exposure modes familiar to still photographers.
 
α77: Translucent Mirror Technology refined for photo enthusiasts
A natural successor to the enthusiast-oriented α700 DSLR, the α77 adds double control dials for intuitive fingertip operation and a separate top-mounted LCD data display. The durable body features magnesium alloy panels for strength and lightness. Key controls are sealed against the effects of dust and moisture, complementing similar levels of protection offered by the new SAL1650 lens, VG-C77AM Vertical Grip for α77 and HVL-F43AM flash unit.
 
Underlining the camera’s rugged credentials, a new shutter unit is tested to 150,000 cycles and supports an ultra-fast minimum 1/8000 sec shutter speed (1/250 sec flash sync). On-board GPS allows automatic geotagging of photos and video clips with location data.
 

New DT 16-50mm F2.8 SSM zoom lens and accessories
The growing range of compatible A-mount lenses for both cameras now includes the quiet, bright DT 16-50mm F2.8 SSM standard zoom with 16mm wide angle coverage that’s ideal for portrait and everyday shooting.
 
The high performance lens features a dust- and moisture-resistant design, and offers a zoom range of approximately 3x range at constant maximum aperture F2.8. Optical performance is assured by two aspherical elements and three ED glass elements to minimize aberration at all focal lengths. An internal SSM (Super Sonic wave Motor) drive assures fast, quiet autofocus.
 
Available as an option, the dust- and moisture-resistant VG-C77AM Vertical Grip assures comfortable handling in vertical shooting positions. It can house up to two NP-FM500H InfoLITHIUM batteries, doubling shooting stamina to approx. 1060 shots (via LCD monitor)/940 shots (via Tru-Finder™) when using Memory Stick PRO Duo™ media.
 
The compact yet versatile HVL-F43AM external flash is optimised for superb results with all A-mount cameras with a powerful output of GN43, Quick Shift Bounce adjustment, wireless ratio control and dust/moisture resistant design. This is complemented by other new A-mount system accessories that include a back pack, soft carrying cases, LCD protectors and eyepiece cups.
 
The α77 and α65 Translucent Mirror interchangeable lens digital cameras from Sony will be available from October 2011.
 
*Among interchangeable-lens digital camera with APS-C size sensor as of 24th August 2011.

Sony NEX-7

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SONY INTRODUCES THE NEX-7: ALL-IN-ONE COMPACT INTERCHANGEABLE LENS CAMERA WITH 24.3 MEGAPIXEL RESOLUTION 
 
 
      24.3 effective megapixels Exmor APS HD CMOS sensor
      Quick, responsive autofocus and world’s fastest (0.02 sec) release time lag
      Quick, versatile new TRINAVI control
      High-resolution XGA OLED Tru-Finder™ and built-in flash
      Full HD Movie with 50p/25p, manual focus, full P/A/S/M exposure control and improved audio
      10fps continuous shooting (Speed priority mode)
 
 
Sony takes pro-quality imaging and creative options to new extremes with the easy-to-use NEX-7. Styled in magnesium alloy for strength and premium looks, the NEX-7 weighs a travel-friendly 291g (camera body only).
 
The NEX-7 features a newly-developed Exmor APS HD CMOS sensor with 24.3 effective megapixel resolution that’s teamed with the latest revision of Sony’s BIONZ image processing engine.
 
This unique combination of sensor and processor assures ultra-rapid shooting responses, plus flawless image quality with ultra-low noise when shooting still images or Full HD video. Extending from ISO 100-16000, the ultra-high sensitivity range makes it easy to capture clean, low-noise images in dimly lit interiors or at dusk.
 
Responses are accelerated further by a shutter release lag of just 0.02 seconds – the fastest of any interchangeable lens digital camera in the world. Quick, precise AF is enhanced by new Object Tracking that keeps accurate focus lock on a selected target, even when it’s moving in the frame.
 
The NEX-7 offers quick, easy control over creative settings via an intuitive new TRINAVI control. Two control dials on the top of the camera are complemented by a control wheel. Pushing the navigation button cycles quickly through various shooting modes, allowing enthusiasts to make custom adjustments and control images with the flexibility of a DSLR camera.
 
The NEX-7 is also the world’s first compact camera that features an XGA OLED TruFinder™ for precision framing and focusing. This precision electronic viewfinder gives a bright, detail-packed, high contrast view of still images and video, with approximately 100% frame coverage and a wide field of view to rival pro-grade optical viewfinders. On-screen grid lines and a level gauge can be displayed to assist with accurate framing.
 
The XGA OLED Tru-Finder™ is complemented by a 7.5 cm (3.0") Xtra Fine LCD that can be angled up to 90° up or 45º down for easy viewing in any shooting position. TruBlack technology assures superb detail and contrast that dramatically reduces on-screen reflections.
 
At the touch of a button, the NEX-7 shoots smooth AVCHD Full HD movies with high-quality stereo sound. Support for the new AVCHD Progressive (Ver. 2.0)* format also allows users to select 50p or 25p frame rates for beautifully smooth, detailed video footage. As with stills shooting, Object Tracking allows a target object to be selected for accurate tracking AF, even when the subject is moving.
 
Manual focus is now possible during video shooting. Enthusiasts can also enjoy full control over creating the perfect video image with Programme, Aperture/Shutter Priority and all-Manual modes (PASM). Stereo audio quality is improved, with revised circuitry that lowers noise levels, especially when shooting quiet scenes.
 
In speed priority mode, the NEX-7 captures fast-moving action at up to 10fps – the world’s fastest burst shooting speed of any mirrorless interchangeable lens camera.
 
First introduced on the NEX-C3, Picture Effect simplifies the production of sophisticated artistic effects ‘in camera’, with no PC or post-processing needed. There are now 11 modes and 15 effects, including new HDR Painting, Soft Focus, Miniature and Rich-Tone Mono. A generous palette of other artistic imaging functions includes 3D Sweep Panorama, Soft Skin, Auto HDR, Handheld Twilight and Anti Motion Blur Modes.
 
The NEX-7 introduces an Auto-lock Accessory Shoe, a first for E-mount cameras. Widening opportunities for advanced shooting applications, the shoe supports accessories including HVL-F58AM, F43AM and F20AM Flash, the HVL-MT24AM Macro Twin Flash Kit and CLM-V55 Clip-on LCD Monitor.
 
Lenses and accessories
 
The world’s first mount adaptor with built-in Translucent Mirror Technology™, the optional Mount Adaptor LA-EA2 allows phase-detection AF with almost all of the A-mount lenses for both still image and video shooting.
 
The LCS-ELC7 Soft Carrying Case combines a closely-fitting body case and lens jacket in genuine leather to protect camera body and lens from scratches and dust, is released exclusively for NEX-7. It’s complemented by the STP-XH70 shoulder strap in the same material.
 
The NEX-7 ultra-compact interchangeable lens digital camera from Sony will be available from November 2011.

Sony NEX-5

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NEW NEX-5N CAMERA FROM SONY WITH 16.1 MEGAPIXELS AND FULL HD 50P VIDEO
 
World’s fastest release time lag and quick, responsive autofocus
 
·         16.1 effective megapixels Exmor APS HD CMOS sensor and new BIONZ processor enabling ISO 25600 high sensitivity
    •    Full HD Movie with 50p/25p, manual focus, full P/A/S/M exposure control and improved audio
    •    Tilt-angle 7.5cm (3”) Xtra Fine LCD touch-screen and easy-to-use Photo Creativity interface
·         10 fps continuous shooting (In Speed Priority Continuous mode)
    •    Styled in magnesium, just 23.3mm slim (Distance from front of body to LCD monitor screen surface)
 
Drawing on the fantastic reception of the NEX-5, the new NEX-5N from Sony has advanced further still and offers the superb responsiveness, image quality, and creative possibilities of a DSLR camera in a compact body.
 
Styled in tough, light magnesium alloy and just 23.3mm at the slimmest point, the NEX-5N evolves the sleek, minimalist design of the acclaimed NEX-5. It’s also a step forward from its predecessor in terms of still images, HD video quality, powerful creative features and easy operation.
Responses are accelerated further by a release time lag of approximately 0.02 seconds1: the fastest of any interchangeable lens digital camera in the world. This, combined with an improved AF algorithm which doubled the readout speed from the image sensor and allowed for more efficient image processing, results in an AF that is significantly faster than the current NEX-5 model.
 
The camera’s Exmor APS HD CMOS sensor with 16.1 effective megapixel resolution is partnered by a specially-optimised version of the powerful BIONZ image processing engine. This combination of sensor and processor ensures exceptionally clean, low noise images. Maximum sensitivity is also boosted to ISO 25600, the highest among mirror-less interchangeable lens cameras, allowing very high quality handheld shooting in low light conditions.
 
At the touch of a button, the NEX-5N shoots smooth AVCHD ver. 2.0 (Progressive) Full HD movies with high-quality stereo sound at 50p - a world first for interchangeable lens cameras with an APS-C size sensor. Faster readout from the sensor increases the maximum frame rate to 60 fps over the previous 30 fps. When shooting at the 25p setting, movies achieve a beautifully expressive, artistic feel. As with stills shooting, Tracking Focus allows a target object to be selected via the touch-screen for accurate focusing, even when the subject is moving.
 
Photographers can also enjoy full control over exposure, when shooting video, with Programme, Aperture/Shutter Priority and all-Manual modes (PASM) – just like a DSLR camera. Stereo audio quality is improved, with revised circuitry that lowers wind noise levels, especially when shooting quiet scenes.
 
The NEX-5N is the first E-mount interchangeable lens camera from Sony that features an intuitive new Photo Creativity Touch interface. Background Defocus, Exposure, Picture Effect and other adjustments can be previewed, applied and combined in an instant via the LCD touch panel and control dial, with no photo jargon to confuse newcomers.
 
First introduced on the NEX-C3, Picture Effect simplifies the production of sophisticated artistic effects ‘in camera’, with no PC or post-processing needed. There are now 11 modes and 15 effects, including new HDR Painting, Soft Focus, Miniature, Rich-Tone Monochrome and Soft High-key. A generous palette of other artistic imaging functions includes 3D Sweep Panorama, Soft Skin, Auto HDR, Handheld Twilight and Anti Motion Blur Modes.
 
In Speed Priority Continuous mode, the NEX-5N captures fast-moving action at up to 10 fps (actual speed depends on shooting conditions and memory card performance). This represents the world’s fastest burst shooting speed of any mirrorless interchangeable lens camera2.
 
The camera’s 7.5 cm (3.0") Xtra Fine LCD angles up to 80° up or 45º down for easy viewing in any shooting position. TruBlack technology assures superb detail and contrast and dramatically reduces on-screen reflections. Enhanced by the new Photo Creativity Touch interface, the LCD makes composition, shot review and adjustment of camera settings easier and more flexible than ever.
 
Lenses and accessories
The growing choice of E-mount lenses compatible with all α NEX cameras now includes the new Carl Zeiss Sonnar T* E 24mm F1.8 ZA, E 50mm F1.8 OSS and long-awaited Telephoto zoom E 55-210mm F4.5-6.3 OSS.
 
The world’s first mount adaptor with built-in Translucent Mirror Technology™, the optional Mount Adaptor LA-EA2 allows phase-detection AF with almost all of the A-mount lenses for both still image and video shooting. Also available, the optional Electronic Viewfinder FDA-EV1S, XGA OLED Tru-Finder™ offers high resolution/contrast and wide viewing angle.
Also new in the range of accessories, the stylish Body Case (LCS-EB50) and Lens Jacket (LCS-EL50) protect the camera and lens from scratches, the Shoulder Strap (STP-XS3) fits tightly to the body with its quick fit structure and the Soft Carrying Case (LCS-EMF) holds the E-mount camera body with attached lens as well as an additional lens or other accessories.
 
The NEX-5N ultra-compact interchangeable lens digital camera from Sony will be available from September 2011.
 
1 CIPACamera & Imaging Products Association) measurement
2 Focus and exposure are fixed at the first frame

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  1. Why is audio not discussed much?
    manuela Amzallag

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