Monday, 8 August 2011

New HP paper raises the bar in home photo printing

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A few weeks back, I attended a group workshop with one of HP’s ink gurus, Thom Brown (find him on twitter under @ThomAtHP), where we discussed the mirco-technology which goes into producing quality inks and paper – take a look at the ‘Inkology’ video on the home page of this site to learn more yourself.

The science and technology behind ink is truly astounding; for example, did you know that each droplet hitting the paper (fired from the inkjet nozzle as a superheated vapour, rather than liquid – it condenses on impact with air), is the equivalent of dropping a grape from a 30th floor window into a paper cup on the pavement outside? Not only that, but factoring in the movement of the print head and paper, the pavement would effectively be moving at the time...!

It’s not just the ink that matters though, choose the wrong paper to print photos on, and you’ll see poor results – the quality truly is as good as a weakest link. Buy cheap paper, you’ll get cheap looking results.

Adding to the existing range of quality photo papers, HP has just introduced its new HP Premium Plus Photo Paper, which has a porous coating technology, giving supreme water resistance, improved fade-resistance, and compatibility benefits – all of which will thus deliver professional quality photos at home.

To enhance the ‘photo feel’ and durability of print-outs, new HP Premium Plus Photo Paper is thicker and heavier than previous models, at 300 g/m2. This new photo paper also gives higher definition of colour contrast, thanks to the improved whiteness CIE.

Press release:

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HP has introduced its new HP Premium Plus Photo Paper with porous coating technology that offers professional quality prints, improved water resistance and universal compatibility benefits.

The paper is designed with a porous coating technology. In contrast to swellable coatings, which behave like a sponge when they get wet and can take some time to dry, the porous coating technology behaves like a pumice stone, pulling ink into the pores in the paper layer. This delivers the same great quality photo and fade protection provided by swellable coatings, and also delivers instant dry, water resistance and universal compatibility benefits.

The new HP Premium Plus Photo Paper will offer generations of fade resistance which rivals or exceeds competitors, including most lab-processed photos. You can find out more here www.hp.com/go/printpermanence.
 
To enhance the ‘photo feel’ and durability of print-outs, new HP Premium Plus Photo Paper is thicker and heavier than previous models, at 300 g/m2. This new photo paper also gives higher definition of colour contrast, thanks to the whiteness CIE which has been improved from 93 to 100 in the new HP Premium Plus Photo Paper.
 
Designed with the environment in mind, all HP photo papers are recyclable and responsibly sourced from well managed forests. HP Premium Plus Photo Paper is easily recyclable alongside usual household waste and can be recycled in collection systems that accept drink cartons. New HP Photo Premium Plus and all other HP porous photo papers (Advanced and Everyday Photo Paper) are made from fibres certified to Forest Stewardship Council standards (FSC® C017543) that are responsibly sourced from well managed forests

For more information on HP's range of paper please visit www.hp.com.

2 comments:

  1. It will never be as affordable as the local printer

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