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Hasselblad announce firmware update for the H4D 40 and 50

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This is timely. I've just come back from Hasselblad UK after reviewing the H4D 60 with the new firmware for Hotshoe International magazine, and can say the update is well worth installing. The update allows full use of the screen's resolution (originally 230K dot up to 460K dot) making the one click focus check feature all the more relevant, while the bi-directional spirit level (visible on the rear screen and in the viewfinder, albeit uni-directional in the finder) and the option to use the back on view cameras using FireWire 800 to tether and power, could be very welcome features. The Live View option is similarly useful but the image is in mono and refreshes very slowly (about once a second or so) - it's a far cry from modern video-enabled DSLRs but will certainly be of use for product photography.

The new firmware for the H4D 40/50 will be free and available to download from December 1, 2011.

Press Release

Copenhagen, August 31 st 2011

Hasselblad announces free firmware update that brings the H4D-60’s hottest new features to the H4D-40 and H4D-50

A recent firmware update for the H4D-60 brought Hasselblad’s flagship camera to a new level of sophistication with added features and functionality. Now, H4D-40 and H4D-50 users can benefit from the same advancements thanks to the free user-installable firmware.

Hasselblad is supporting this exciting news with a campaign that sends photographers an extraordinary message:

“You’ve got a brand new camera (You just don’t know it yet)”. So let’s take a quick look at some of the advanced features that turn existing H4D-40, H4D-50, H4D-50MS and H4D-200MS into a brand new camera and make them even more valuable to professional photographers:

- One click focus check that zooms into 100% and takes advantage of the camera’s updated ability to utilize every pixel of the monitor’s resolution.

- A bi-directional spirit level that puts an end to skewed horizons.

- Quick access to a new rear info screen to display top panel information on the rear display.

- Live video view mode via Phocus when working with the camera connected to a computer.

- Schneider and Rollei electronic shutters are supported by H4D-40, H4D-50 and H4D-60 for accurate work on technical cameras.

Providing this update to the listed members of the H4D family is part of Hasselblad’s commitment to ensure that its customers have access to leading edge technology without any additional investment.

The free and user-installable firmware updates will be available beginning December 1, 2011.

Photographers can get more information and a sneak peek at the additional features before downloading at: www.hasselblad.com/upgrade

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