Sony launches PR!NT service

Sony has teamed up with PhotoBox to provide a new online photo printing service. The aim is deliver prints from the maker's cameras with more specialist features such the Sweep Panorama mode. It will also offer an unlimited online storage for a secure back-up of images and will compliment other services from Sony such as tutorial and community sites, and Personal Space for private photo and video sharing.

Press release:

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PR!NT FROM SONY
AN EXCITING NEW PRINT SERVICE FROM SONY DESIGNED TO TURN PHOTOS INTO WORKS OF ART
 
Sony UK today announces the launch of PR!NT, an exciting new online photo printing service, powered by PhotoBox.
 
The service has been developed to help photo lovers do more with their digital images and create works of art with their photos. The service launches in time for the summer holiday season when many consumers are capturing precious moments they want to hold onto.
 
The service will develop over time to provide new ways for customers to get the most out of features unique to Sony such as Sweep Panoramic images. It will also offer an unlimited online storage for a secure back-up of images and will compliment other services from Sony such as tutorial and community sites, and Personal Space for private photo and video sharing.
 
Users can upload, store and share images and chose to turn them into a treasured gift or keepsake, or uniquely personal wall art. Simple to use, photos can be printed at the click of a button.
The service will be found at www.sony.co.uk/print and will also be accessible through the growing 'Communities’ portal. There will be an introductory offer of a free 30 page photo book for all new registrants.
 
"We are excited to be able to offer a new print service for Sony customers, allowing them to print and bring to life exciting images taken on a Sony product. The service is an important addition to the Sony Digital Imaging range as it will offer consumers the ability to release the unique features in our Cameras such as Sweep Panorama, and help them learn more about taking great photos." Said Neil Bowen, Proposition Development Manager, Sony UK, a subsidiary of Sony Europe Limited.
 
“This is a great match for us, two market leaders with unrivaled expertise in photography, now working together and creating a compelling offer to consumers. We’re thrilled at the prospect of working with Sony UK as we continue developing the service with more innovative products and features, making it a joy for everyone to free their photos”. Concluded Lawrence Merritt, PhotoBox Managing Director.

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