Olympus PEN Lite - Announced

Olympus has done it again, launching a new generation of head-turning, compact PEN cameras that offer SLR creativity, simple, no-nonsense controls. For people looking to express themselves with state-of-the-art technology in an easy-to-use package, the compact and cute PEN Lite (E-PL3) is ideal.

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Like the top-of-the-range E-P3, the Lite is packed with some of the very best imaging innovations around. For example, FAST AF, the world’s fastest* autofocus system for interchangeable cameras. There’s also in-body Image Stabilisation and combinable, one-touch Art Filters for adding creative flair to Full HD movies and stills. And then there’s the new tiltable LCD.

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Whether you’re a serious photographer or a snap-happy amateur, a 3-inch, tiltable display makes capturing stand-out images in awkward situations as easy as taking a regular shot. The tiltable LCD is just one of the user-friendly features that places the E-PL3 streets ahead of any other camera of comparable size. The fact that ‘comparable size’ means compact speaks volumes about the E-PL3.

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For a system camera with interchangeable lenses that delivers SLR quality, it’s remarkably small and chic with a premium, brushed aluminium finish. Stunning pictures from a cool camera that’s as easy to use as a point-and-shoot? Absolutely. That’s what the Lite’s all about. The Olympus E-PL3 is available from autumn 2011 with pricing to be confirmed.

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Available in black, white, silver or red, the brushed metal casing and refined design details give it an unmistakeably contemporary and premium style.

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