Skip to main content

Broncolor returns to Hasselblad for UK distribution

media_1308311877118.png
Hasselblad has announced today that it will resume distribution of Broncolor lighting from the 1st of July, aftter originally losing the account to JP Distribution, the official importer of rival Mamiya in the UK. The move can be seen as part of a global strategy. Hasselblad 'replaced' Broncolor with the distribution for Profoto lighting in the UK, but the Sweden-based lighting manufacturer eventually formed their own distribution company, which now also import and distribute Induro tripods in the UK. Profoto are distributed in the US by MAC group, part-owners of both Mamiya and Induro.



Press release:

Broncolor turns to Hasselblad for its UK distribution

Hasselblad is set to become sole distributor of broncolor lighting products in the UK.

media_1308312211443.png


’We will use the same approach with bron as we have with the new-look Hasselblad UK’ - Chris Russell-Fish, Hasselblad UK MD and Global Sales and Marketing Director

Chris Russell-Fish, Hasselblad UK MD and global sales and marketing director, announced the move following months of negotiation with the Swiss-based lighting manufacturer.

Hasselblad will take over from JP Distribution on July 1st and promises ‘a dynamic array of new ideas and solutions‘ for bron customers nationwide in coming months.

Said Russell-Fish: “I believe we can do a great job for bron users in the UK. Like Hasselblad products, bron equipment sits at the top end of the market. We plan to make a great deal of noise in coming weeks and months around this excellent lighting range.”
Russell-Fish has appointed photo-lighting expert Chris Burfoot as the new broncolor UK manager.

Burfoot, who first started ‘working with light’ in the Eighties said: “Our objective is to create far more awareness around the award-winning bron brand and focus hard on customer service and support for existing users. We also plan a programme of ‘hands-on’ open days with broncolor partners in a non-selling environment – mirroring the success of the popular ‘Hasselblad Studiodays’ programme, and under the name of 'The beauty of broncolor'.

This premium lighting brand has been built on a rock solid foundation of quality, consistency and reliability. The new-look bron customer care programme will work in exactly the same way as Hasselblad’s renowned ‘Hasselbuddy’ customer care support.”
Hasselblad UK owns the London-based Pro Centre, the photo-equipment rental company, but Russell-Fish insists the bron distribution deal will be no threat to any other brand they work with.

He said: “The Pro Centre acts completely independently as a rental centre. This will simply be an additional line. Bron will be a completely separate entity for us in the same way as our new Hasselblad studio and Didgeridoo services. And just as we have developed energetic new programmes for Hasselblad customers in the UK, we will do the same with bron over time. There will be a separate bron customer care and maintenance team in place in the near future.”

Hasselblad is currently in talks with broncolor with a view to new product launches.

A new website is to go live from the 1st July 2011 at www.ukbroncolor.com, with links to and from the Hasselblad (www.hasselblad.co.uk) website.

Comments

Post a Comment

Popular posts from this blog

Hasselblad H4D-60 review

UPDATE 18 May, 2012: Hasseblad is set to reduce the price on the H4D cameras by as much as $11,000 / 6,200 Euros on the H4D-60, bringing the price to 23,900 euros ($30,995 / £21,995). Please see here for more details.

The last couple of decades have been turbulent for medium format camera manufacturers, but now after several well-known names have withdrawn, the market looks healthy. Two new unexpected entrants, Leica and Pentax have added to the dynamic at opposing ends of the pricing scale, forcing the two established system players to compete fiercely in their traditional rarefied role as well as the entry-level.

Partnering with both Leaf and Mamiya, Phase One has developed a trio of entry-level Mamiya DM models starting at under $14k/ £9k while continuing to offer a wide range of Phase One and Leaf backs, up to 80-megapixels. Through various offers and incentives these backs, are most likely to be partnered with the 645DF body but they are in fact compatible with a wide range of …

Fujifilm IS Pro UV-IR DSLR review

Fuji’s IS Pro is the up-date to maker’s earlier S3 UV-IR camera, and like that particular camera, the IS Pro adopts a modified image sensor that’s not shielded from UV or IR light. Consequently, with various filtration methods, the IS Pro is designed for Ultraviolet (UVA), visible and near Infrared photography.

Although there is a healthy demand for DSLRs with IR capability especially, and there are number of independent vendors (mainly in the US, but the UK also) that offer IR dedicated and full-spectrum conversion of current Nikon and Canon bodies, it’s anticipated the IS Pro will appeal largely to the scientific and forensic communities. With the departure of the S3 UV-IR, Fuji’s IS Pro continues to be the only dedicated full-spectrum interchangeable lens based DSLR that has professional-level support from a camera maker. As well as official product support and 12-month warranty, for government agencies and the like, the OEM status of the IS Pro will be particularly reassuring an…

Mitsubishi CP-D70DW dye-sublimation printer review

Roll-fed dye-sublimation transfer printers are often used in photo-kiosks but with their fast operation and touch dry photos, they’re also the printer of choice for event photographers.


Mitsubishi Electric CP-D70DW

Rating 4.5/5 HIGHLY RECOMMENDED

Price
£1214 (£999 ex VAT) $1,399.95
Contact
Mitsubishi Electric; www.mitsubishielectric.co.uk www.mitsubishi-imaging.com
Needs
Mac OS X 10.5 or Windows XP later
Pros
Print quality, job times, low media costs, durability, build, noise levels
Cons
Noise levels, paper handling niggles, colour profile on request



Buy at Adorama Camera (US) at $1,279.95, plus mail-in rebate available. Buy at Amazon US (sold by Adorama).

Buy the Dual deck CP-D70DW at Adorama now at $1,939.95, plus mail-in rebate (was $2,950).



Introduction


Unlike the process of dithering liquid ink in an inkjet, dye-sublimation printers produce authentic continuous tone images with an analogous look like that of a conventional lab-produced print. They achieve this using thin c…