Samsung Full HD HMX-P300 and HMX-P100

Samsung Electronics Co. Ltd, a global leader in digital media and digital convergence technologies, today announced the launch of its two latest point-and-share cameras in the 2011 portfolio. The Full HD HMX-P300 and HMX-P100 have been designed for those who love sharing videos with friends and family, and being able to capture film spontaneously and upload just as quickly. Stylish, pocket-sized and affordable, they have been created to be carried anywhere and make uploading and sharing special moments as easy and fun as recording them.
The HMX-P300 and HMX-P100 follow on from the Samsung HMX-E10 model, bringing with them the latest developments in Samsung imaging technology, to make some of the best-value point-and-share cameras on the market, so users can capture high quality live video. Key developments such as 5M BSI (Back Side Illuminated) CMOS sensor, which dramatically improve low-light recording and HD movie recording, are available in P100, incorporating high-end innovation in these affordable and easy-to-use point-and-share cameras. The HMX-P300 and HMX-P100 are also the ultimate point-and-share cameras for those who want to upload their videos quickly and easily; through the new One Touch Sharing feature, users can select which website they want to upload files to direct from the LCD screen. Both point-and-share cameras come with advanced Intelli-Studio 2.0 software pre-installed so it’s easy to connect to a PC and start sharing straight away.
The HMX-P300 is also specially adapted to make video capture easy from any angle, by including a 3x Optical Zoom and Pivot Recording Mode, to enable you to capture greater detail from any occasion, such as concerts or sporting events in horizontal or vertical frames. 3x Optical Zoom allows you to record in clear and brilliant detail whilst on-the-go, so capturing something spontaneously doesn’t mean sacrificing video quality. The 3” 230K pixel Touch LCD screen can also rotate to give multiple shooting angles that allow the user a full, clear view of their subject without sacrificing the shot through portrait or landscape orientation. To make sure that you don’t miss any of the action, the Samsung HMX-P100 is also built with an LCD screen that has an 80-degree viewing angle, so no matter how you’re holding your point-and-share camera, you’ll enjoy a clear view every time. Both point-and-share cameras can also act like cameras, with 8M Pixel (HMX-P300) and 5M Pixel (HMX-P100) still image capture.

Steve Mitchell, General Manager, Samsung UK Digital Imaging, commented: “The HMX-P300 and HMX-P100 are the perfect point-and-share cameras for customers who get as much enjoyment in sharing their videos as they do from capturing them. Sharing our videos with friends and family through social networking sites and blogs is one of the great pleasures in capturing live footage and we’ve used the latest Samsung technology to make this easier than ever. These point-and-share cameras are ideal for anyone who has a busy life but still enjoys capturing and sharing eye-catching moments on-the-go; they’re small and stylish enough for you to want to take everywhere.”

New experiences in quality and usability

The HMX-P100 and the P300 are built to make sharing movies easier than ever through the One Touch Sharing feature. Once the point-and-share camera is connected to a PC via the built-in USB arm, any videos will upload automatically as pre-selected, saving time with file transferring and making sure you never forget to share special memories with friends and family. In addition to this, the HMX-P300 and HMX-P100 can also capture great still photographs, eliminating the need to carry around a separate camera for moments when a snapshot is needed.


Both the HMX-P100 and HMX-P300 are built with mobility in mind and so use Micro SD technology, which is regularly used in mobile phone technology, making them much smaller and more compact than conventional point-and-share cameras. The slim bodies of the point-and-share cameras mean they can easily fit into a jacket pocket or handbag, while the built-in USB arms and USB charging features enable users to charge batteries and share images simultaneously without need of a cable.


The point-and-share cameras include features to create the best possible image quality out of every situation. The innovative 5M BSI (Back Side Illuminated) CMOS sensor featured on the HMX-P100 records with twice the sensitivity of regular CMOS sensors to reduce image noise and distortion and dramatically enhance recording quality in low-light situations. The AF lens of the HMX-P100 also makes it easy to capture bright and clear movies anytime and anywhere.
In addition, the HMX-P300 and HMX-P100 also include a number of smart features that make recording bright and clear images simple. The Auto Focus and Smart Auto functions on both models automatically adjust focus and shooting mode according to factors such as the colour, subject and brightness for professional quality video. Both point-and-share cameras also feature new Smart Pause technology, allowing users to take a brief pause in filming before re-starting recording within the same file – this makes is much easier to edit footage and ensure you have the best video capturing experience.


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