Panasonic reveals Lumix G market share

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Panasonic UK has issued a press release in which it claims the DMC-G2 is its best selling model and, continuing in a revealing statement, that they now hold an 11.3 per-cent market share of all interchangeable lens cameras, what they call CSCs (Compact System Cameras or mirrorless cameras to the rest of us) and DSLRs. They also claim that mirrorless sales are up 194 per-cent over the previous year (but if you look closely they're comparing Dec '10 to Dec '09) - mirrorless cameras were few and far between in Dec '09. All the same, on the eve of the first deliveries of the GF2 (pictured above) it's encouraging news all round.


Please find the latest press release from Lumix G below:


Press Release: January 2011

Panasonic changes the Digital Photo market forever

Following a year of great success in 2010, Panasonic is ready to kick start 2011 with a bang as tomorrow marks the launch of the next great Lumix G camera, Lumix GF2, in a store near you.  Already awarded 5 magazine awards since announced in November, the GF2 is the smallest and lightest system camera from Panasonic, boosting DSLR like photo performance and Full HD movies with stereo sound.

At the end of last year we saw that the total changeable lens (DSLR + CSC) market was up 22.8% in December 2010 vs. December 2009. Panasonic believe that this growth has come from a dramatic increase in consumer demand for creative and high quality photos.

1 in 4 changeable lens cameras sold in December came from the new breed of Compact System Cameras (CSC), as product and lens ranges in this developing format grew. CSC actually grew an impressive 194% vs. the previous year (1).  This significant shift can be put down to the smaller size and easier to use attributes of a CSC compared to a DSLR camera - Anyone who enjoys photography can now take professional looking photos without hassle.

The good news for Panasonic is that in December 2010 over 1 in 10 of all changeable lens cameras sold were from the Panasonic Lumix G system camera range, making it the best selling CSC range in Christmas 2010 (2). Panasonic is very proud to hold 11.3% market share with the DMC-G2 as its best selling model.

To prove that anyone can take creative shots look out for the new GF2 which launches on 28th January and is a must have camera of 2011.

 1.Dec ‘10 vs. Dec’09
 2.Period October – December 2010
Data Source – GFK December 2010

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