Star products of the new range include the highly anticipated professional grade compact camera (X100) a new all-in-one semi-pro model (HS20) high end compact models (F550 EXR and F500 EXR) a new rugged, GPS enabled camera (XP30) and a super slim, social media focused, style compact (Z90). Full details of all 16 new models can be found at: www.fujifilm.co.uk/presscentre.
The W3 stereoscopic 3D camera also continues as one of the star products in the 2011 range.
Unique technologies gives Fuji the finer image
A common feature on all the new Spring 2011 cameras is a series of Fujifilm proprietary technologies and bespoke, superb quality Fujinon lenses; the top models sport ½ inch EXR-CMOS sensors – and the X100, a full size APS-C sensor.
One of the most exciting developments in the range is the creation of a new hybrid EXR-CMOS sensor delivering extra fast, high quality results in a wide range of lighting conditions. The design of conventional CMOS sensors is such that the light has to pass through a layer of wiring before hitting the photo diodes. But the Back side illuminated BSI-CMOS configuration places this wiring layer behind the photo diodes improving light sensitivity and dramatically boosting results, particularly in low light.
Featuring Fujifilm’s EXR technology, which allows the unique flexibility to optimise the sensor’s performance for either maximum resolution, the widest dynamic range or exceptional signal to noise. Consumers can either manually select one of the three EXR modes, or can use the camera in EXR Auto mode, which will automatically decide upon the best performance for a particular shot.
In HR High Resolution mode, users can take advantage of the huge 16 megapixel resolution (the world’s largest for a sensor of this type) for truly breathtaking levels of detail and sharpness. The DR Dynamic Range mode uses dual image capture technology to provide a much extended dynamic range for stunning results on high contrast scenes. While SN High Sensitivity Low Noise mode increases doubles up on the pixels using Pixel Fusion technology to produce outstanding images in low lighting conditions.
Fujifilm’s EXR technology isn’t purely limited to the sensor, the system also features a newly developed triple core EXR processing engine, which speeds up processing time & boosts performance and picture quality on both still and moving images.
Photographers who like to point and shoot will also benefit from an expanded scene recognition function. In addition to nine subject-based scene scenarios, object recognition now delivers a total of 27 different scene scenarios.
The EXR processing engine also has the capability to spot and reduce purple colour fringing, most common on dark subjects against a light backgrounds, and improve the resolution at the corners of an image for more uniform image sharpness.
Perhaps the most obvious benefit of the EXR engine, however, is the new Rich User Interface, which employs Flash and Vector fonts and graphics to dramatically improve the appearance of the menus on the cameras LCD screen – or via display to the same high quality on an HDTV, with connection via HDMI on some models.