Nikon UK is pleased to announce a return to the screen with its sponsorship of the hugely popular daily Channel 4 TV show, Hollyoaks, which forms part of its wider TV advertising campaign for 2011.
Nikon’s sponsorship of the programme will run for one year from 1st January 2011 and will support its COOLPIX compact camera range. The COOLPIX sponsorship will be featured on the weekday show on Channel 4 and E4, as well as the weekly Saturday omnibus on E4.
The focus of the sponsorship is Nikon’s COOLPIX range, from the feature packed and very affordable COOLPIX S3000 to the more premium COOLPIX models which offer powerful performance features for creative photography.
The company’s “I AM Nikon” messaging is pivotal to the sponsorship reflecting the emotions and fun of taking pictures with the COOLPIX cameras. The ident visuals will feature playful and amusing vignettes which viewers will be able to empathise with, or relate to the characters and story in the show, and which are punctuated with an emotive “I AM” message.
Jeremy Gilbert, Group Marketing Manager at Nikon UK says: “Nikon’s sponsorship of Hollyoaks in 2010 proved to be very successful and undoubtedly contributed to a significant rise in market share for our COOLPIX products.
He adds, “Hollyoaks continues to provide Nikon with access to a young, trendy audience to whom we are able to communicate the strengths of the COOLPIX range. We look forward to promoting our key COOLPIX products throughout the campaign”.
Hollyoaks is one of the only long running dramas to attract and sustain the lucrative 16-24 demographic. The programme sets new trends with brave direction and ground-breaking visuals. Credited for powerful performances, award winning story-lines and beautiful people; Hollyoaks is one of the most stylish and contemporary long running drama on our screens.