Olympus to adopt QR codes in new TV campaign

Olympus is allowing viewers a sneak peak of a forthcoming TV ad using QR codes for the Pen EPL-1. There's a new £30 cash-back scheme too for UK purchasers.

Press Release
Olympus to use QR codes in new outdoor ad and in store
Olympus look set to be the first photographic company to make use of the burgeoning smart-phone ownership and have a QR code on their Christmas outdoor campaign due to kick off in early December along side a new TV spot all booked through MEC Manchester. The code will also be used on an increasing range of in store material.

"We have an engaging TV ad that includes some clear product benefit messages" says Mark Thackara, Olympus National Marketing Manager "it seems obvious to make the most of it and what better way than to encourage people to play it while they wait for a train or when they pick up the product in store".

The content will be hosted and streamed by iSite TV who have handled Olympus web videos on retailer sites for a number of years. "iSite have very strong platform and ensure fast delivery." says Thackara. "That is key to the user experience and although this is seen as a first step, we have worked hard to optimise the landing page and content. You will be able to play the TV ad, view the promotional offer and play a product demo all from the same fast link."

To check out the content on the E-PL1 camera and see a preview of the new ad use the code printed here. If you do not have a reader on your smart-phone, Text: PEN to 81400 and follow the link sent in return.


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