Skip to main content

Sony gives 'VAT Back' on NEX-5

media_1288171348125.png
Sony UK is introducing an incentive on certain products purchased before 24 December, where the customer will receive the 'VAT Back'. The products, of which the NEX-5 appears to be the only large-sensor camera included under the scheme, must be purchased before 24 December at the full price inclusive of VAT. Sony UK will then refund the VAT content (14.98%) back to the customer. The cash back must be claimed before 31 January 2011, and Sony says they aim to process the claims within 28 days of receipt.


Would be purchasers from Amazon UK can check the price of the NEX-5 with either the kit zoom or 16mm (24mm equivalent) panacke len, below.
Sony NEX5KS Alpha Compact System Camera - 18-55mm F3.5-5.6 OSS Lens - Black





Press release:
SONY INTRODUCES ‘VAT BACK’ SCHEME
Savings across the range for Christmas shoppers and those looking to bring forward purchases ahead of January VAT increase

From 28 October, Sony UK will offer customers ‘VAT Back’ across its product range in a move to help the nation save money on Christmas presents such as compact cameras, e-Readers and Blu-ray players, as well as larger purchases ahead of the forthcoming UK VAT rise in January.

Sony developed the initiative through extensive consumer testing which revealed that the VAT rise is a major concern for consumers, especially in the run up to Christmas.

The campaign – a first for a consumer electronics company in the UK – will run until Christmas Eve and feature a wide range of high street retailers such as John Lewis, Tesco Extra, M&S Home, Jessops, PC World, Amazon, Comet, Currys and Argos, as well as independent outlets and Sony Centres.

Andy Benson, Commercial Director, Sony UK said: “Next year is likely to be a tough time for everyone, and with Christmas around the corner, getting the ‘VAT Back’ will hopefully make the difference for anyone in two minds about whether to make that extra special purchase for the family or as a Christmas gift ”

For consumers to benefit from the offer the full price of the item is payable in-store then shoppers have until 31 January 2011 to claim the VAT cash back from Sony on purchases made between 28 October and 24 December. The scheme includes all 3D televisions and Blu-ray products, full high-definition AVC Handycams and selected digital cameras, Readers, VAIO netbooks and iPod docks.

The new initiative is supported by a national advertising campaign, staring Sir Derek Jacobi as Scrooge in a modern-day version of A Christmas Carol. The ad opens with a bedraggled Scrooge alone in a gloomy London flat on Christmas Eve. He reads a newspaper headline and voices the message aloud ‘V.A.T back…..Sony….ends Christmas Eve’ which inspires him to purchase a wealth of Sony gifts for his nephew’s family.

A dedicated online hub for the initiative - www.sony.co.uk/vatback - will launch on 28 October to inform consumers which products are included in the promotion, where to find their nearest store and how to claim their VAT back. The official launch slot for the ad will be during the ad break of X Factor on 30 October, and will be an extended two minute version of the ad.

Comments

Popular posts from this blog

Hasselblad H4D-60 review

UPDATE 18 May, 2012: Hasseblad is set to reduce the price on the H4D cameras by as much as $11,000 / 6,200 Euros on the H4D-60, bringing the price to 23,900 euros ($30,995 / £21,995). Please see here for more details.

The last couple of decades have been turbulent for medium format camera manufacturers, but now after several well-known names have withdrawn, the market looks healthy. Two new unexpected entrants, Leica and Pentax have added to the dynamic at opposing ends of the pricing scale, forcing the two established system players to compete fiercely in their traditional rarefied role as well as the entry-level.

Partnering with both Leaf and Mamiya, Phase One has developed a trio of entry-level Mamiya DM models starting at under $14k/ £9k while continuing to offer a wide range of Phase One and Leaf backs, up to 80-megapixels. Through various offers and incentives these backs, are most likely to be partnered with the 645DF body but they are in fact compatible with a wide range of …

Fujifilm IS Pro UV-IR DSLR review

Fuji’s IS Pro is the up-date to maker’s earlier S3 UV-IR camera, and like that particular camera, the IS Pro adopts a modified image sensor that’s not shielded from UV or IR light. Consequently, with various filtration methods, the IS Pro is designed for Ultraviolet (UVA), visible and near Infrared photography.

Although there is a healthy demand for DSLRs with IR capability especially, and there are number of independent vendors (mainly in the US, but the UK also) that offer IR dedicated and full-spectrum conversion of current Nikon and Canon bodies, it’s anticipated the IS Pro will appeal largely to the scientific and forensic communities. With the departure of the S3 UV-IR, Fuji’s IS Pro continues to be the only dedicated full-spectrum interchangeable lens based DSLR that has professional-level support from a camera maker. As well as official product support and 12-month warranty, for government agencies and the like, the OEM status of the IS Pro will be particularly reassuring an…

Mitsubishi CP-D70DW dye-sublimation printer review

Roll-fed dye-sublimation transfer printers are often used in photo-kiosks but with their fast operation and touch dry photos, they’re also the printer of choice for event photographers.


Mitsubishi Electric CP-D70DW

Rating 4.5/5 HIGHLY RECOMMENDED

Price
£1214 (£999 ex VAT) $1,399.95
Contact
Mitsubishi Electric; www.mitsubishielectric.co.uk www.mitsubishi-imaging.com
Needs
Mac OS X 10.5 or Windows XP later
Pros
Print quality, job times, low media costs, durability, build, noise levels
Cons
Noise levels, paper handling niggles, colour profile on request



Buy at Adorama Camera (US) at $1,279.95, plus mail-in rebate available. Buy at Amazon US (sold by Adorama).

Buy the Dual deck CP-D70DW at Adorama now at $1,939.95, plus mail-in rebate (was $2,950).



Introduction


Unlike the process of dithering liquid ink in an inkjet, dye-sublimation printers produce authentic continuous tone images with an analogous look like that of a conventional lab-produced print. They achieve this using thin c…