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Carl Zeiss to announce new lenses at Photokina

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Press release

OBERKOCHEN/Germany, 24.08.2010.
This year’s visitors to the Carl Zeiss booth at photokina will be able to touch, test and even walk through high-quality lenses. The optical experts want to make an encounter with the world of Carl Zeiss something to remember.

“We will present new lenses and, for the first time, accessories at photokina. You'll have to be a bit more patient to find out exactly what we have in store," announces Martin Klottig, Marketing Manager of the Camera Lens Division at Carl Zeiss AG. Twice as large as its predecessor in 2008, the "application island" at the booth in Hall 2.1 will allow visitors to test the entire line of Carl Zeiss lenses. Using a number of real subjects, photographers and anyone else interested will have the opportunity to try our various focal lengths and settings. In addition to the entirely new ZEISS lenses, guests will also be able to use Sony lenses featuring Carl Zeiss technology and the coveted Compact Prime CP.2 lenses on HDSLR cameras for video recording.

The walk-through lens introduced in 2008, invites this year’s visitors to experience the 120-year history of lenses at Carl Zeiss. It shows how Carl Zeiss has accompanied photography from one era to the next and how developments of the past have laid the foundation for the future. The high-performance Tessar lenses, for example, have been around since 1902. These pioneering, compact designs are used in a miniaturized form in high-end Nokia mobile phones.

Our partner Nokia will also present its latest smart phones at our booth, and demonstrate how compact, creative and high-quality mobile photography with Carl Zeiss works.

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