Skip to main content

Canon launches EF 70-300mm f/4-5.6L IS USM

Canon has announced a new, "affordable" L-series EF 70-300mm f/4-5.6L IS USM (note the zoom ring to the front of the barrel, instead of being behind the focus ring as the pro lenses are arranged). It will be available from October priced £1599.99 / 1909.99 Euros inc Tax.

media_1282810516721.png
media_1282809827071.png

Lightweight, compact and versatile - Canon unveils the EF 70-300mm f/4-5.6L IS USM

United Kingdom, Republic of Ireland; 26th August 2010 – Canon today announces the latest addition to its renowned L-series of professional lenses, the EF 70-300mm f/4-5.6L IS USM, designed to answer growing demand for a high performance zoom lens which offers outstanding mobility and versatility.

The EF 70-300mm f/4-5.6L IS USM offers a 4.3x telephoto zoom range of 70-300mm, with a variable aperture of f/4-5.6. The compact (143mm) design also features the build quality that photographers have come to expect from Canon’s acclaimed L-series lenses. With its impressive focal range and travel-friendly size, the EF 70-300mm f/4-5.6L IS USM is ideally suited to professionals and advanced amateur photographers wishing to capture portraits, nature and action shots in superb detail.

Canon signature image quality
Thanks to two ultra-low dispersion (UD) elements and a floating lens group, the EF 70-300mm f/4-5.6L IS USM captures stunning high-contrast, high-resolution images with low levels of chromatic aberration throughout the zoom range. The lens makes use of Canon’s Super Spectra coatings, reducing ghosting and flare to ensure the highest possible image quality and minimising the requirement for extensive post processing.

Canon’s advanced optical Image Stabilizer (IS) provides photographers with a four-stop IS advantage, enabling the capture of sharp images even when shooting at maximum zoom or in low light conditions, by allowing the use of slower shutter speeds than would usually be possible with handheld shooting.

An eight-blade circular aperture also offers excellent bokeh ideal for portraiture, producing a more pleasant background and creatively isolating the subject.

Autofocus (AF) is fast and quiet thanks to a ring-type USM AF motor, combined with the independent lens CPU and advanced AF algorithms to enable accurate, reliable focusing in all conditions. As with all Canon L series lenses, full time manual focus override is possible, allowing photographers to manually focus, even when the AF motor is engaged. With a minimum focusing distance of 1.2m (3.9ft) throughout the zoom range, photographers can achieve sharp results, even when close to the action.

L-series – robust performance in all conditions
Honouring the L-series heritage, the EF 70-300mm f/4-5.6L IS USM offers exceptional build quality, ideal for daily use by professionals and advanced amateurs. The lens includes environmental protection, allowing photographers to shoot in harsh conditions - even in the extremes of the desert or rainforest. Canon’s new Fluorine Coating also makes cleaning the lens easier, preventing smears or streaking.

Professional accessories
As part of the L-series range, the EF 70-300mm f/4-5.6L IS USM is supplied with a lens hood ET-73B and lens case LP1424 as standard. In addition, an optional, dedicated tripod mount C (WII) can be directly attached to the lens. This allows it to be stabilised easily and the camera switched quickly from vertical to horizontal and back, without having to reposition the camera body on the tripod, perfect for fast-paced action with a variety of subjects.

Pricing and Availability
The EF 70-300mm f/4-5.6L IS USM is available from October priced £1599.99 / ¤1909.99 RRP inc VAT

Comments

Popular posts from this blog

Hasselblad H4D-60 review

UPDATE 18 May, 2012: Hasseblad is set to reduce the price on the H4D cameras by as much as $11,000 / 6,200 Euros on the H4D-60, bringing the price to 23,900 euros ($30,995 / £21,995). Please see here for more details.

The last couple of decades have been turbulent for medium format camera manufacturers, but now after several well-known names have withdrawn, the market looks healthy. Two new unexpected entrants, Leica and Pentax have added to the dynamic at opposing ends of the pricing scale, forcing the two established system players to compete fiercely in their traditional rarefied role as well as the entry-level.

Partnering with both Leaf and Mamiya, Phase One has developed a trio of entry-level Mamiya DM models starting at under $14k/ £9k while continuing to offer a wide range of Phase One and Leaf backs, up to 80-megapixels. Through various offers and incentives these backs, are most likely to be partnered with the 645DF body but they are in fact compatible with a wide range of …

Fujifilm IS Pro UV-IR DSLR review

Fuji’s IS Pro is the up-date to maker’s earlier S3 UV-IR camera, and like that particular camera, the IS Pro adopts a modified image sensor that’s not shielded from UV or IR light. Consequently, with various filtration methods, the IS Pro is designed for Ultraviolet (UVA), visible and near Infrared photography.

Although there is a healthy demand for DSLRs with IR capability especially, and there are number of independent vendors (mainly in the US, but the UK also) that offer IR dedicated and full-spectrum conversion of current Nikon and Canon bodies, it’s anticipated the IS Pro will appeal largely to the scientific and forensic communities. With the departure of the S3 UV-IR, Fuji’s IS Pro continues to be the only dedicated full-spectrum interchangeable lens based DSLR that has professional-level support from a camera maker. As well as official product support and 12-month warranty, for government agencies and the like, the OEM status of the IS Pro will be particularly reassuring an…

Mitsubishi CP-D70DW dye-sublimation printer review

Roll-fed dye-sublimation transfer printers are often used in photo-kiosks but with their fast operation and touch dry photos, they’re also the printer of choice for event photographers.


Mitsubishi Electric CP-D70DW

Rating 4.5/5 HIGHLY RECOMMENDED

Price
£1214 (£999 ex VAT) $1,399.95
Contact
Mitsubishi Electric; www.mitsubishielectric.co.uk www.mitsubishi-imaging.com
Needs
Mac OS X 10.5 or Windows XP later
Pros
Print quality, job times, low media costs, durability, build, noise levels
Cons
Noise levels, paper handling niggles, colour profile on request



Buy at Adorama Camera (US) at $1,279.95, plus mail-in rebate available. Buy at Amazon US (sold by Adorama).

Buy the Dual deck CP-D70DW at Adorama now at $1,939.95, plus mail-in rebate (was $2,950).



Introduction


Unlike the process of dithering liquid ink in an inkjet, dye-sublimation printers produce authentic continuous tone images with an analogous look like that of a conventional lab-produced print. They achieve this using thin c…