Kodak announces ESP 7250

Kodak has today announced the latest all-in-one printer to their rapidly expanding range of affordable inkjets - the ESP 7250. As well as the expected scan and print options, the new ESP7250 adds WiFi connectivity for printing directly from smartphones - the iPhone - in particular, as well as a built-in duplexer (for printing on both sides).

Press release:

Kodak’s New All-In-One Inkjet Printer Provides the Connectivity and Value
To Print and Share Your Mobile Life For Less

Easy Wi-Fi Set Up and the Latest Wi-Fi Technology Enables
Direct Printing from Smartphones1


London, UK, June 10th, 2010 — Eastman Kodak Company (NYSE: EK) invites consumers to unlock the photos and documents stored in their Smartphones1 with its new KODAK ESP 7250 All-in-One (AiO) Printer. Featuring easy-to-use wireless capabilities, an intuitive control panel and the lowest total ink replacement cost in the industry2, the new KODAK ESP 7250 helps you share and print your mobile life for less, saving consumers up to £75 a year on ink based on as few as four pages per day3.

Kodak knows that on-the-go lifestyles need easy solutions, such as the ability to print and share without turning on a computer. The ESP 7250 can print documents and photos directly from Wi-Fi enabled Smartphones1, offering the world’s first direct WiFi printing solution for those devices. In addition, users of iPod Touch devices can print photos directly to the ESP 7250 through the new Kodak Pic Flick application.

“Kodak is proud to offer consumers innovative high-quality printing solutions that give them the flexibility to easily connect, print and share,” said Bob Ohlweiler, Kodak’s Director and Vice President of Inkjet Systems, Europe. “Sharing images is key to preserving memories. The new ESP 7250 enables consumers to do that easily from their Smartphone1 and share prints that not only have incredible quality but an incredible value.”

The ESP 7250 joins Kodak’s award-winning line of printers that allow consumers to print vivid colour documents and KODAK lab-quality photos4 for less, saving on average up to £75 a year on ink based on as few as four pages per day3. Kodak prints have achieved best-in-class permanence ratings from the leading independent testing laboratory, Wilhelm Imaging Research (WIR).

Value does not come with compromises on the ESP 7250. In addition to saving on ink, the ESP 7250 combines the latest in KODACOLOR printing technology with affordable, premium-quality pigment ink cartridges to deliver brilliant documents and KODAK Lab-Quality photos4 that dry instantly, are water and fade resistant5 and last a lifetime6.

KODAK AiO Printers use Kodak’s premium pigmented inks that come in a simple two-cartridge set-up. Kodak Black Ink Cartridge 10B cartridges retail for £6.99 rrp, and a five-ink colour cartridge, Kodak Colour Ink Cartridge 10C, which offers 10% more pages than the previous #10 colour cartridge 8 , retails at £11.99 rrp. In addition, Kodak have recently announced a new Kodak Black Ink Cartridge 10XL £11.49rrp which yields 70% more pages than the standard Kodak Black Ink Cartridge 10B 9, providing greater convenience for consumers who print more frequently and want to change their ink cartridges less often.

The KODAK ESP 7250 offers:

Latest Wi-Fi technology and extremely easy wireless set-up;
Direct printing from Smartphones1
Built-in duplexer, intelligent paper sensor and auto-engaging photo trays saving time and money;
Affordable, premium-quality pigmented inks and porous papers that dry instantly, and are water and fade resistant5;
2.4 inch colour LCD display screen and memory card slots;
Print speeds of up to 32 pages per minute in black and 30 pages per minute in color8;

Available in June 2010, the KODAK ESP 7250 retails for £169.99 Kodak Black Ink Cartridge 10XL and Kodak Colour Ink Cartridge10C are now available Learn more about Kodak’s inkjet portfolio and see how much you’re overpaying for ink at www.printandprosper.com.

1Compatible with iPhone (with OS 2.2 or later) and iPod Touch (2nd generation).

2As compared to leading consumer inkjet printers total ink load replacement costs using manufacturers recommended ink cartridges; excludes printers that use only one cartridge. Based on independent third party cartridge pricing survey data obtained Sept 2009.

3 Results based on average ink costs of leading consumer inkjet printers using average annual print volumes of 150 4x6 colour photos, 800 text pages and 550 mixed colour graphic pages using standard cartridges available in single quantity pricing .Actual results may vary, for more information visit www.kodak.com/go/inkdata

4 Using KODAK Ultra Premium and KODAK Premium Photo Papers.
5 Based on testing by Wilhelm Imaging Research (WIR) and Kodak internal testing on Kodak photo and Ultimate plain papers. Under all common consumer display and storage environments.

6 Under all common consumer display and storage environments. Based on testing by Wilhelm Imaging Research (WIR) on Kodak papers.

7 Based on fastest document print mode using WINDOWS OS-based PCs that meet recommended system requirements. Actual results may vary.
8) Page yield comparison to No. 10 colour cartridge based on ISO/IEC 24711 using ISO/IEC 24712 test target of Kodak testing methodology, utilising KODAK All-in-One Printers. Actual results may vary. See kodak.com/go/inkdata for details.

9 Page yield comparison based on ISO/IEC 24711 using ISO/IEC 19752 test target or Kodak testing methodology, utilizing KODAK All-in-One Printers. Actual results may vary. See kodak.co.uk/go/inkdata for details.


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