Hasselblad take steps to reassure UK market

Hasselblad has taken the unusual step to reassure UK photographers and retailers after issuing a recent press release (see below) that appears to imply the newly appointed Global Marketing Director, Chris Russell-Fish, will have less presence in his UK role as MD. The company has issued the following statement assuring its customers that's not the case.


Dear Photographer,

You may in the past week have seen details of the following press release in the photographic news. Whilst this is a very positive move for the global Hasselblad brand, it could possibly be interpreted as a negative with regards to Hasselblad UK.

However, please be assured that this is not the case. Chris Russell-Fish will still have a very active involvement at Hasselblad UK in his existing role as Managing Director, and will continue to role out exciting initiatives such as the H4D Studiodays and the new Hasselblad Studio, etc.

It will therefore be business as usual at Hasselblad UK, with Chris looking to increase the presense of Hasselblad both in the UK and worldwide.

If you have any questions, concerns or queries regarding the details in the press release, please contact info@hasselblad.co.uk and we'll do our best to answer them.

Press release 07/06/2010

In a move that sends a message of intent about its future direction, Hasselblad has appointed its UK Managing Director Chris Russell-Fish with immediate effect as its new Global Marketing Director, in addition to his current UK role.


Russell-Fish (45) is seen by many in the industry as an agent for change - and in just over a year as UK Managing Director has created a raft of new customer service and training led-initiatives. Announcing the new appointment Hasselblad Chairman and CEO Dr Larry Hansen said: "Hasselblad and the entire imaging industry are facing change. Through his work in the UK Chris Russell-Fish has demonstrated that he can identify and take advantage of the subsequent opportunities that change creates."

Russell-Fish, a sales and marketing expert and former senior manager at Kodak, will continue to manage operations in the UK, alongside his new global brief. "I am thrilled with this appointment and the new additional challenge" he said. "I will be reporting directly to the Chairman and CEO and my new worldwide responsibilities will cover corporate marketing, branding, PR, photography relationships and the coordination of marketing in all our subsidiaries around the world."

He added "When I took the job as UK MD I wanted to take a fresh approach to the way we looked at our customers and our business. I believe that every photographer should aim to have a Hasselblad in his/her armoury - and that creating an environment in which photographers at all levels can get their hands on one of our cameras is one of the most important things we can do. We have a superb product in the new H4 series and the company has a great future as long as we continue to listen to our customers' needs and develop our solutions accordingly."


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