Olympus E-P1; two more
With all the interest in the E-P1, I thought I would add a couple more images from the firm's press centre. Note the chrome finish zoom, previously only shown in black. I rather like it, but I suspect the black finish zoom will be paired with future, as yet unannounced, camera models.
Maybe those will be furnished with EVFs (electronic viewfinders), but you're unlikely to see one with an OVF (optical viewfinder). To do well, they add a lot in terms of size and weight, not to mention the additional cost, but they're also restrictive in scope. Olympus, no doubt, have other lenses to add to the range.
So while it's a shame the E-P1 doesn't have a built-in viewfinder, it really wasn't ever going to have one. If it was to undercut the Panasonic Lumix G1 and GH1 on price, there's simply no point in offering another 'me too' product. Instead what we have now is a neat compact with a large sensor and interchangeable lenses; something akin to the Sigma DP2, only more versatile. Now all we need is the option to order it in a stealthy black finish and we're good to go.
In case you're wondering, this is the distinctly unstealthy 'white' version. Although the two are being suggested as 'his' and 'hers', I suspect the white variant was originally intended for the home market (Japan), adding to such oddities as the white Leica M8.2 and Pentax K-m (K2000). And before you email, I know the M8.2 is made in Europe, well Portugal and Germany that is. Still, they know which side their bread is buttered.
Read our taster for the Olympus mFT E-P1, DSLRs: The end of the road?, published earlier in the year.