Hot on the heels of Panasonic's Lumix G1, Samsung (and presumably Pentax) are showcasing their new NX series hybrid DSLR at PMA 09. See our earlier story DSLR's: The end of the road?
2nd March 2009 – Samsung has today used PMA 2009 as the global launching pad for the NX Series, the company’s revolutionary new series of digital cameras. The new concept digital camera, the NX Series, offers the performance and image quality of a DSLR and the portability and convenience of a compact point-and-shoot. With the announcement of the NX Series, Samsung is set to become a global leader in the new hybrid camera market.
Samsung’s new NX Series bridges the gap between a DSLR and compact point-and-shoot digital camera by combining the benefits of both in one new model. Like conventional DSLRs Samsung’s new concept digital camera, the NX Series, utilizes an APS‑C sized image sensor providing a much larger surface area to gather light and produce higher-quality images than comparable digital camera systems. Unlike a DSLR, the NX Series does not feature a mirror box and employs an ultra-precise, Electronic Viewfinder (EVF). The use of an EVF has allowed Samsung engineers to significantly reduce the size and weight of the new camera system by decreasing the distance between the lens and image sensor (flange back) by approximately 60% compared to traditional DSLRs. In addition to utilizing the EVF, consumers can also take advantage of the camera’s Live View functionality to frame their shots on the NX Series’ high-resolution screen.
Samsung has recently intensified its focus on the digital imaging market, and established a separate company dedicated exclusively to digital imaging in Samsung Digital Imaging Company. The new company was formed to focus on the development of its digital still camera around world’s first and best in class features, design, and easy to use interfaces and will work towards achieving the company’s stated goal of becoming the world’s leading digital imaging company.
Samsung Digital Imaging Company also creates a much more efficient vertical alignment between related Samsung business units including digital imaging, semiconductor and electronics. This new vertical alignment will create competitive advantages for Samsung by fostering greater collaboration between business units and allowing the company to develop and deliver highly-innovative digital imaging products that set the standard for the industry, including the newly unveiled the new concept digital camera, the NX Series.
“We see the hybrid digital camera market will be over 20% of the global digital still camera market by 2012.” said Sang-jin Park, CEO of Samsung Digital Imaging Company. “With the release of the NX Series, a digital camera that combines the strengths of a DSLR and compact digital camera, Samsung Digital Imaging will become a global leader in the new hybrid digital camera market and achieve the company’s goal to be a leader in the digital camera market by 2012.”
The first model of the NX Series and full range of NX compatible lenses will be available in the second-half of 2009.
For more information on Samsung cameras, please visit www.samsugcamera.com or www.samsungcamera.co.uk