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Sony announce five new Cyber-shots


Smarter shooting with five new Sony Cyber-shot models
Slim, colourful new cameras which shoot HD movie clips





Cyber-shot T900 and T90
Chic, ultra-slim design (15.1mm* T900, 13.9mm* T90)
12.1 effective megapixels
3.5-inch wide Xtra Fine LCD touchscreen (T900) / 3.0-inch wide Clear Photo LCD Plus touchscreen (T90)
Carl Zeiss 4x optical zoom lens
Record 720p HD movie clips
Optical SteadyShot for clearer handheld shooting
Enhanced Face Detection and Smile Shutter technology
Intelligent Scene Recognition, adjusting exposure and other settings to give the best picture




Cyber-shot W270 (Cyber-shot W290 in USA)
12.1 effective megapixels
Carl Zeiss 5x optical zoom with 28mm wide angle lens
Record 720p HD movie clips
Optical SteadyShot for clearer handheld shooting
Enhanced Face Detection and Smile Shutter technology
Intelligent Scene Recognition, adjusting exposure and other settings to give the best picture




Cyber-shot H20
10.1 effective megapixels
Carl Zeiss 10x optical zoom lens
Record 720p HD movie clips
Optical SteadyShot for clearer handheld shooting
Enhanced Face Detection and Smile Shutter technology
Intelligent Scene Recognition, adjusting exposure and other settings to give the best picture



Cyber-shot S930
12.1 effective megapixels (10.1 megapixels S930)
4x optical zoom lens (3x optical zoom S930)
SteadyShot for clearer handheld shooting
Face Detection technology

*at thinnest point

The latest additions to the Sony Cyber-shot range of digital cameras look as good as the sensational images they produce.

If you’re passionate about colourful, high-fashion styling and smart technology, look no further than the Cyber-shot T900 and T90. With slim, good looks, super-size touchscreens and new 720p HD movie recording, there’s no better way to show you’re serious about great images.

The intelligent, compact Cyber-shot W series gains a new range-topping model. The W270 (W290 in USA) offer HD movie recording, plus a powerful Carl Zeiss 5x optical zoom with 28mm wide angle lens to fit more into the scene.

If you need high performance in a compact, go-anywhere package, the Cyber-shot H20 teams a powerful 10x optical zoom range and HD movie recording with purposeful styling.

The easy-to-use S930 offers a great value introduction to the Cyber-shot experience. Available in a choice of silver, black and pink colour options, they’re packed with features like Face Detection and SteadyShot image stabilisation to make sure great images are taken effortlessly

Cyber-shot™ T900 and T90
Ultra-slim looks, breathtaking styling and attention seeking colour choices instantly mark out Cyber-shot T series from other digital cameras.

Just 15.1mm* slim, the T900 is available in a choice of silver and black colour finishes. Even slimmer at just 13.9mm*, the T90 offers silver, black, bronze, pink and blue colour options.

Both T series models are incredibly easy to operate. The 3.5”-inch wide Xtra Fine LCD touchscreen (T900) gives a detail-packed view of your pictures, as well as fingertip control of camera settings. There’s a new Intelligent Auto mode that makes operation simpler than ever. The camera automatically analyses the scene and sets the appropriate settings for the subject, for the best results with any scene.

The powerful BIONZ processor ensures flawless, low-noise images in any shooting situation – from holidays and fun-filled family moments to atmospheric interiors and low-light scenes.

Optical SteadyShot keeps things crisp and clear when you’re shooting handheld in low light, while enhanced Face Detection and Smile Shutter help you get more great smiling portraits without fuss.

Left your camcorder behind? No problem. New 720p HD movie recording captures detail-packed video clips at a smooth 30 frames per second. Up to 60 mins of crisp HD video and stereo sound can be stored on a 4GB MemoryStick™: that’s plenty of time to grab the highlights of a day out or short break. Even movie capture in low light isn’t a problem. The T90 and T900 both offer a high sensitivity movie mode that automatically adjusts exposure for low light movies.

Hook up the Cyber-shot T900 or T90 to any High Definition TV and enjoy the results at home. BRAVIA Sync makes it easy to control big-screen playback of movies and still photos with your BRAVIA TV’s remote.

Cyber-shot™ W270 (Cyber-shot™W290 in USA)
The new compact Cyber-shot W270 puts even more shooting power in your pocket.

Available in a choice of eye-catching colours, Cyber-shot W series is all about uncompromising picture quality and practical, easy to use functions.

With a generous 5x optical zoom range and 28mm wide angle, the Carl Zeiss lens broadens shooting possibilities – from detailed close-ups to panoramic landscapes and fun-filled group shots at parties.

The powerful BIONZ processor ensures pristine, low-noise 12.1 megapixel images plus responsive shooting performance. Coupled with high sensitivity (ISO3200), Optical SteadyShot reduces the effects of camera shake when you’re shooting handheld, especially at dusk or in dimly-lit interiors.

Enhanced Face Detection and Smile Shutter make it easy to capture natural, spontaneous portraits and group shots. 720p HD movie mode shoots smooth HD video clips and stereo sound to enjoy on your HD TV.

The 2.7-inch Clear Photo LCD Plus screen gives a crystal clear, high-contrast view of your pictures and HD video clips, even in bright viewing conditions. Ease of use is enhanced with Intelligent Auto mode that takes care of optimising camera settings to suit any scene.

All new Cyber-shot models include Picture Motion Browser 4.0. The latest version of Sony’s image management application simplifies sorting, viewing and searching through photos and video clips stored on your PC’s hard drive. There’s also a wide range of optional accessories available to help you get even more from your Cyber-shot.

There have been three new designs of soft carry cases introduced to protect the main unit against scratches and dust. The first, a leather case is available in four colours (Black, Red, Brown & White) – LCS-CSVA. The second, a pressed leather case in a different design is also available in four colours (Black, Blue, Green & Pink) – LCS-CSVB and lastly a casual soft carrying case with six colour variations (Black, Green, Silver, Pink, Brown & Blue) – LCS-CSVC.

A newly developed GPS unit kit GPS-CS3KA can put geotag data to pictures taken by Cyber-shot™ , these can then be viewed on maps with Google Earth™ software and uploaded on major web sharing services. The key benefits over the previous model are higher sensitivity, built-in memory card and SD slots and an LCD display for enhanced usage.

The Cyber-shot™ S930 is available from April 2009 at £99. The W270 is available from mid-March 2009 at £239, the T900 and T90 are available from April 2009 at £369 and £289, respectively, and the H20 will also be available from April 2009 at £269.



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