Samsung launches the PL50 and PL65

13:00 (GMT) 17th February 2009 Samsung, leaders in innovation and digital imaging, today announced the release of the 10 megapixel PL50 and 12 megapixel PL65; two cameras perfect for photography enthusiasts and those looking for clever technology to help capture and enjoy all their memories and experiences.

Smart Auto (Scene Recognition)
Both cameras feature Samsung's new "Smart Auto” (Scene Recognition) technology which has 11 optimized picture pre-settings such as Portrait, Night portrait, Macro, Macro Colour etc - helping people take the perfect shot regardless of the conditions. You can also use these settings when sorting through your photos - making it quick and easy to find all the portraits, outdoor or macro shots you've taken.

Smart Album
The cameras also feature Samsung’s new unique ‘Smart Album’ Digital Contents Management system; a program within the camera that significantly reduces the time it takes to find your favourite photos – so it’s quicker and easier to store and manage your photo collection. The clever navigation program automatically organizes photos based on the date they were taken, their contents, colour, or themes – so you’ll never have an excuse for losing a photo again.

Face Detection
Samsung’s Perfect Portrait System comes as standard in the new range; “Face Detection” locates the subject’s face within the frame and automatically adjusts auto focus and auto exposure to ensure better composition and image quality for portraits; in “Blink Detection Mode” the camera will take a series of shots when closed eyes are detected so friends and family are always captured with their eyes open; in “Smile Mode” a picture is automatically taken when smiles are detected and, in "Beauty Shot" mode, facial skin is retouched for a brighter and smoother skin tone. Samsung’s Self Portrait is also included within the PL50 and PL65 – a beep sounds when faces are positioned centrally so you don’t have to be behind the camera to take the perfect shot.

The PL50 showcases Samsung’s latest Digital Image Stabilisation technology to prevent blurring from handshake when shooting without flash in low light conditions. The PL65 features Samsung’s Dual Image Stabilization technology – it combines Digital and Optical image stabilisation to ensure outstanding photos without handshake blur, even in low light conditions. Couple these image stabilisation technologies with a highly sensitive ISO 3200 setting that offers a faster response to light, and you can capture great low light shots without needing any flash.

Frame Guide
The PL50 and PL65 both feature Samsung’s new Frame guide feature which means you no longer need to rely on the technological capabilities of strangers for perfect holiday snaps. When you use the setting, the camera takes a ghost picture of your desired shot and displays a template when you pass the camera over to someone else - ensuring they take the picture you want them to take.

The PL50 will retail at £119 and is available in four stunning colours – Candy Pink, Black and Silver. The PL65 will retail at £179 and comes in Black, Pink, Silver and Dark Grey. Both will be available from March 2009 from leading high street and online retailers.
Customers requiring further information should visit or call 0845 726 7864


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