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Samsung announces 28mm wide angle 5x optical zoom digital compact




13:00 (GMT) 17th February 2009 Samsung, leaders in innovation and digital imaging, today announced the release of the 5x optical zoom, 28mm Wide Angle IT100; a compact camera which combines innovative technology and user-friendly features to deliver optimum image quality in a streamlined, stylish package.

HD Movie Experience
The 12 mega pixel IT100 includes HD movie capture so you can ‘Pause and Re-record’ high definition videos and super sharp movie-quality recordings in one movie clip - a Samsung patented function.

Smart Auto (Scene Recognition)
The IT100 features a 3.0” (230K) TFT LCD screen and Samsung's new "Smart Auto” (Scene Recognition) technology which has 11 optimized picture pre-settings such as Portrait, Night portrait, Macro, Macro Colour - helping people take the perfect shot regardless of the conditions. You can also use these settings when sorting through your photos - making it quick and easy to find all the portraits, outdoor or macro shots you've taken.

Smart Album
The IT100 includes Samsung’s unique “Smart Album” Digital Contents Management system; a program built into the camera that significantly reduces the time it takes to find your favourite photos – so it’s quicker and easier to store and manage your photo collection. The clever navigation program automatically organizes photos based on the date they were taken, their contents, colour, or themes – so you’ll never have an excuse for losing a photo again.

Face Detection
Samsung’s Perfect Portrait System is also included in the IT100; “Face Detection” locates the subject’s face within the frame and automatically adjusts focus and exposure to ensure better composition and image quality for portraits; in “Blink Detection Mode” the camera takes a series of shots when closed eyes are detected so friends and family are always captured with their eyes open; in “Smile Mode” a picture is automatically taken when smiles are detected and, in "Beauty Shot" mode, facial skin is retouched for a brighter and smoother skin tone. Samsung’s Self Portrait is also included within the IT100 – a beep sounds when faces are positioned centrally so you don’t have to be behind the camera to take the perfect shot.

Samsung’s Dual Image Stabilization technology combines Digital and Optical image stabilisation to ensure outstanding photos without blur – even in low light conditions. Couple this with a highly sensitive ISO 3200 that offers a faster response to light, you can capture great low light shots without needing any flash.

Frame Guide
The IT100 features Samsung’s new Frame guide feature so you no longer need rely on the technological capabilities of strangers for perfect holiday snaps. When you use the setting, the camera takes a ghost picture of your desired shot and displays a template when you pass the camera over to someone else - ensuring they take the picture you want them to take.

The IT100 is available in a range of colours including silver, black, and red and will retail at £229 (TBC) from leading high street and online retailers from April 2009. Customers requiring further information should visit www.samsungcamera.co.uk or call 0845 726 7864.

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Contact
Mitsubishi Electric; www.mitsubishielectric.co.uk www.mitsubishi-imaging.com
Needs
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Pros
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Cons
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